Lifestyle

MyProtein partnerships and print on demand furniture: The Hut Group is building on a record year in licensing

There’s certainly been a shift of gear surrounding recent licensing developments for the British e-commerce specialist, The Hut Group, who not only quadrupled its licensing team in 2019, but has since expanded its facilities in preparation for further growth in the space this year. Across health and beauty, lifestyle, and …

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Flossy and Jim: “The digital revolution is lifting barriers and letting in a lot of new ideas”

Living by the sea in Devon’s picturesque Brixham, it’s little wonder why Lynette and James Dare, otherwise known as Flossy and Jim, the artistic duo behind the popular design brand of the same name, are awash with creative energy. It’s a deep portfolio of design-driven, illustrative IP that the pair …

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My Gifts Trade and I Like Birds partner with Marie Curie for exclusive new design for charity

The British home and giftware manufacturer, My Gifts Trade has found itself at the centre of a new collaboration between Marie Curie and the British brand, i like birds. Launching at Spring Fair this week, the new licensed collection will feature a daffodil and Blue Tit design created by i …

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McDonald’s taps into growing appetite for licensing with Joester Loria Group

The Joester Loria Group has partnered with McDonald’s Corporation to develop a portfolio of collaborations and collections of licensed products aimed of the McDonald’s brand lover across the globe. The fast food restaurant brand has a long history of partnering with leading fashion brands and retailers which dates back to …

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Rolling Stone joins forces with Elysian Brewing Co to launch Elysian Rolling Stone Lager

Rolling Stone, the famed music industry publisher has joined forces with Elysian Brewing Company, a brewery that is rooted in music and art, to produce Elysian Rolling Stone lager, a high-end beer that embraces the spirit of music. The new lager will debut this Saturday, February 1, at the Rolling …

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BlackMilk to launch Birds of Prey range that takes inspiration from DC’s Harley Quinn and Black Canary

Comic book fans and fashionistas are being given the chance to dress like the cast of DC Comics’ villains outfit, Birds Of Prey, thanks to a new DC-inspired collection from BlackMilk Clothing.​ No stranger to dropping licensed collections in a flash, BlackMilk Clothing’s latest range aims to recreate the look …

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Mad Beauty to break US market and secures new Warner Bros partnership

The London-based Mad Beauty is taking on the US market, thanks to a new partnership with Diverse Marketing and Total Business Fulfilment, through which the licensed health and beauty products specialist will be provided with all it needs to break the American market. This will include the provision of back …

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Skinnydip partners with Laurelle to launch its own signature perfume range

Skinnydip has branched into yet another new market thanks its latest partnership with the renowned fragrance and beauty company, Laurelle. The partnership was facilitated by Attachment Licensing who works on behalf of Skinnydip and will see the launch of a signature Skinnydip perfume range with Laurelle London. The range will …

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The Emoji Company secures new wave of licensing partners through Retail Monster

The Emoji Company is now poised for ‘its best year yet,’ having secured its latest wave of licensing partners thanks to the efforts of its North American licensing agent, Retail Monster. Building on the universality of the Emoji brand, the team is continuing to build up a global roster of …

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WildBrain CPLG scores freestyle footballer Touzani representation

WildBrain CPLG is to represent the sports, fashion, and lifestyle brand Touzani in the Benelux region, targeting toys and games, stationery and back to school, homewares, accessories, publishing, and promotions. The Touzani brand is inspired by Soufiane Touzani, the successful street footballer and media personality across the region. Soufiane Touzani …

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