Lifestyle

Frida Kahlo paints its way across Europe with latest Kidult partnership

The Frida Kahlo brand is continuing to paint its way across Europe, this time thanks to a new partnership with the fashion jewellery specialist, Kidult and its collection of six new bracelet designs. Featuring engravings of some of Frida’s own musings in both Italian and English, Kidult’s decorative pendants are …

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Laura Ashley taps into growing business in China with IMG

The British home and fashion retailer Laura Ashley is looking to IMG to exclusively license the brand in mainland China, Hong Kong and Taiwan, through consumer home, fashion, beauty and lifestyle products that reflect its heritage and the regions’ growing market trends. Founded in 1953 in a flat in Pimlico, …

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Mad Beauty UK launches Disney’s Frozen face masks to ‘amazing response’ at Autumn Fair

Mad Beauty is celebrating the ‘amazing success’ of its Disney Sheet Face Masks over the last two years, with a follow up range based on Disney’s Frozen. Elsa, Anna and Olaf are encouraging Disney fans to let it go and enter a world of relaxation this Q4, as the trio …

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The Original Stormtrooper is marching on the grocery aisle courtesy of Golden Goose

The Original Stormtrooper is marching on the grocery aisles of the UK’s biggest retailers, thanks to an army of new partnerships and launches for Shepperton Design Studio’s IP courtesy of Golden Goose. Leading the line up is the Original Stormtrooper celebration cake from BBF, launching in Asda on October 14 …

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Superdry looks to IMG to develop the fashion brand’s licensing line-up

The British fashion brand, Superdry, has turned to IMG to develop a strategic licensing programme aimed at extending the brand into select new product and lifestyle categories. By negotiating licensing partnerships, IMG will help Superdry broaden its portfolio of licensed products, which may include luggage and travel-related items, personal accessories, …

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Mumsnet steps into the licensing game with The Point. 1888

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’. As part of the programme, Mumsnet has tasked The Point.1888 to create new branded products across categories such as home, beauty, fashion and …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Blueprint Collections ventures out with National Geographic for kids stationery and accessories

The licensed bags, accessories and gifts specialist, Blueprint Collections is to produce and launch a range of National Geographic children’s lines for the UK market. The range will span notebooks, pencils, pens, sticky notes, erasers, pencil cases, backpacks, keyrings, umbrellas and more. All the items in the range will use …

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Mary Berry reignites nation’s love of loaf cake with own licensed ranges

Mary Berry has brought the British loaf cake industry rising out of its slump of late and back to its place at the table of the nation’s favourites, thanks to the popularity of her officially licensed Mary Berry cake range with Finsbury Foods. This was the take home message from …

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Hasbro partners with interior designers Houzz to renovate the Cluedo mansion

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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