Lifestyle

The Flava People debut two new Guinness-flavoured sauces

The Flava People have teamed up with Diageo once again to launch a new range of Guinness sauces – Guinness Smoky Tomato Ketchup and Smoky BBQ Sauce, both available at Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk. Dubbed ‘the beer of taste’ and …

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Mondo TV Group announces three major licences for Gorjuss in Italy

Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has secured three major licences for the character brand and international phenomenon Gorjuss on behalf of brand owner Santoro Licensing. The categories are …

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CAA Brand Management to drive global consumer product programme for McLaren Automotive

CAA Brand Management has been appointed by British luxury supercar maker McLaren Automotive to support its global consumer product licensing and brand extension programme. Under the multi-year agreement, CAA Brand Management will support McLaren’s internal team, helping manage McLaren’s licensee roster, in addition to indentifying new business opportunities in key …

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RHS and George at Asda bring second kids’ clothing collection to retail

Following the success of its initial collaboration with the George at Asda brand, the Royal Horticultural Society (RHS) has announced the arrival at retail of a second collection, again highlighting children’s apparel and accessories for 1-7-year-olds. As well as being a hit at retail, the first RHS collection from George …

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Orkla Cederroth partners with emoji – The Iconic Brand

Oral Cederroth & emoji – The Iconic Brand are joining forces to bring a smile to little ones’ faces. Designed to bring a pop of colour and happiness to the family first-aid kit, Orkla Cederroth has debuted “Doctor San” X emoji – The Iconic Brand infant and children’s plasters. The range will launch exclusively at …

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Nelvana and Cloudco Entertainment announce host of new partnerships for Care Bears

The lovable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th anniversary this year. To celebrate, Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the iconic Care Bears …

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Ice cream brand Weis teams with Bounce Foods for healthy new snack option

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. Weis’ exciting and …

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Crayola partners with WildBrain CPLG to drive growth across EMEA

Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting …

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Emma Thompson and Axel Scheffler team up for heartwarming V&A Christmas tale

This autumn, Puffin, in collaboration with the V&A, is to publish the heartwarming Christmas tale Jim’s Spectacular Christmas, written by Dame Emma Thompson and illustrated by Axel Scheffler. Oscar-winning actor Dame Emma Thompson has teamed up with bestselling illustrator Axel Scheffler to write the story about Jim, the real-life dog who …

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TGI Fridays adds new products to Tesco range

TGI Fridays, the iconic American Bar & Grill, has continued its collaboration with SV Cuisine to launch the new restaurant-inspired BBQ Beef Brisket and Buffalo Chicken Wings, in a partnership brokered by TGI Fridays’ global licensing agent, Beanstalk. Alongside the launch of these new dishes, the TGI Smoked Pork Ribs …

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