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The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’

The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …

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Mad Beauty details ‘huge expansion’ into US, Canada, and Mexico with Disney license

The UK health and beauty experts, Mad Beauty continuing its plans for international growth, with “huge expansion” for the firm into the US, Canada, Mexico and Brazil with an extended Disney license. The move will see Mad Beauty strengthen its relationship further as it builds on an already successful Disney …

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Poetic Brands extends partnership with ASOS for Smiley clothing and accessories range

Licensed clothing specialist, Poetic Brands, has expanded its partnership with ASOS for a new collection of clothing and accessories featuring the globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers, hoodies and co-ords, aimed at a twenty-something unisex audience. The range also incorporates accessories including a …

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IMG named global licensing agent for bedding specialist Tempur Sealy

Tempur Sealy International, the global bedding specialist, has appointed IMG its global licensing representative for all brands in the company’s portfolio in a new, multi-year deal. IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories. “We are delighted that IMG, …

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French feline brand Catsline taps into UK’s love of pets with LMI

Licensing Management International has been tapped by the French feline brand, Catsline to head up its UK licensing programme. Under the deal, LMI will look to grow Catsline’s current portfolio of some 30 licensees with new UK partners. Catsline licensed products are currently sold across Germany, Austria, Switzerland, Russia, Korea, …

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Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary. Made up of a wide variety of products for children, …

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Art Ask Agency extends partnership with House of Disaster for Frida Kahlo autumn collection

The Barcelona-based licensing outfit, Art Ask Agency has extended its partnership with the fashion and lifestyle specialist House of Disaster to launch a second Frida Kahlo licensed range for autumn/winter. The extension of the collaboration follows a successful first run of a collection taking inspiration from the famous South American …

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Walnut Melbourne creates exclusive Mr Men Little Miss kids’ and infants collection

Haven Global has collaborated with Walnut Melbourne to create a new and exclusive Mr. Men Little Miss Resort collection for infants and kids. Established in 2007, Walnut Melbourne has quickly become a leader in the children’s footwear space, recognised for its refreshing direction of affordable product. Today, Walnut have expanded …

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Carhartt teams with Motown to launch fashion range inspired by ‘era defining’ record label

The fashion brand Carhartt WIP has teamed with Motown to launch a new clothing range that will celebrate the idiosyncrasies of the record label that reshaped American culture. Coinciding with the 60th anniversary of Berry Gordy Jr. founding the label in Detroit, Michigan, the thirteen-piece capsule collection riffs on imagery …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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