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WildBrain CPLG promotes two as it forms new territory teams for Northern and Southern Europe

The entertainment, sport, and brand licensing agency, WildBrain CPLG, has promoted two of its management executives to head up territory teams across newly formed regions for Northern and Southern Europe. John Taylor (pictured top left), who is based in London, has been named VP Northern Europe and managing director UK …

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WWE finds way to celebrate WrestleMania 36 with I Wasn’t There t-shirt range

WWE has found a way to handle the Coronavirus pandemic and the restriction on spectators attending sporting events with a novel new approach to its merchandising roll-out. Capitalising on the matter that WrestleMania 36 will push ahead this year without the roar of the on-looking crowds, WWE Shop has launched …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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Carte Blanche’s Me to You partners with Tesco for Mother’s Day £1,000 shopping spree competition

Carte Blanche Greetings’ award-winning Me to You brand has partnered with Tesco for the seventh year running to offer customers the chance to win a £1,000 shopping spree for Mother’s Day. The campaign will roll out across 400 of the supermarket giant’s stores, and will be hosted online, as well …

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Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown. Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s …

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Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins. First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter …

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Fashion and Furnishing retailer Laura Ashley files for administration

The high street fashion and furnishing name, Laura Ashley is to file for administration, having failed to secure a £15m emergency loan to keep the firm from collapse. Laura Ashley operates more than 150 British stores and employs some 2,700 people. It has stated that rescue plans for the high …

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Children’s mindfulness brand Max Mindpower positions for growth across licensing

Max Mindpower, a children’s brand that comprises a range of plush toys, a book series, and a new app all with the focus on promoting and encouraging mindfulness among kids, is pushing ahead with licensing efforts thanks to investment from CHF Media and licensing guidance from industry expert Valerie Fry. …

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The RHS appoints Danilo as its diaries and calendars partner

The Royal Horticultural Society has appointed the licensed calendar, greetings cards, gift wrap and diaries publisher as its new calendar and diary partner. The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries. The items will feature photographic images of RHS gardens, the RHS …

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