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Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug. Ahead of the film’s March 27th UK release date, Mad Beauty …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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The Point.1888 lands exclusive deal with British interiors designer MissPrint

The Point.1888 has signed a new exclusive deal with the leading British designer and proven licensed brand, MissPrint to expand its licensing remit into new categories and partnerships. MissPrint is already renowned for its uniquely bold collection of eco wallpaper, hand illustrated and printed in the UK. The brand has …

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Myprotein teams with Warner Bros for special Justice League Hero Protein

The worlds of comic book heroes and fitness fanatics have collided, thanks to a new collaboration between Warner Bros and the global fitness brand, Myprotein, for the launch of a limited edition Justice League Hero Protein. Launched on February 24th, the Myprotein Justice League Hero Protein is a specially formulated tropical flavoured …

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MGM’s Pink Panther slinks into new footwear deal with Diadora and LC23

WildBrain CPLG has secured a deal on behalf of Metro Goldwyn Mayer with the contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by the iconic Pink Panther. Thanks to the partnership brokered by WildBrain CPLG Italy, fans can now slink across the scene like …

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Street artist CantStopGoodBoy to launch Star Trek capsule collection with ViacomCBS

The contemporary street artist, CantStopGoodBoy has struck a deal with ViacomCBS Consumer Products to launch a capsule collection based on the many critically acclaimed Star Trek series. The new capsule collection will span hoodies, crews, jackets, flannels, t-shirts, hats and sneakers, as well as original artwork and fine prints in …

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Tokidoki taps IMG as licensing agent for Japan, Korea, and Taiwan

The lifestyle brand tokidoki, known for its cast of characters created by the Italian artist Simone Legno, has tapped IMG as its exclusive licensing representative in Japan, Korea, and Taiwan. Launched in 2005, tokidoki has amassed a cult-like following for its diverse line-up of character families, each one with its …

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MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April. The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages …

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The Ashmolean Museum taps Start Licensing as it looks to build its UK licensing programme

The Ashmolean Museum has tapped the award-winning licensing agency, Start Licensing, to represent the brand across all categories as it looks to build out an extensive licensing programme. Based on Oxford and established in 1683, The Ashmolean is recognised both as the world’s first public museum and  the world’s first …

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The National Hot Rod Association partners with Game Time for range of NHRA watches

The National Hot Rod Association has partnered with the watchmaker Game Time to develop a series of NHRA Premier Watches in a new deal brokered by JRL Group. The NHRA is recognised as one of the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod …

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