Lifestyle

The RHS launches its own wine with Babylonstoren ahead of RHS Chelsea Flower Show 2021

The Royal Horticultural Society has secured a partnership with the historic South African fruit and wine farm, Babylonstoren to produce its own branded RHS rosé wine. The wine will launch just before the RHS Chelsea Flower Show on May 17th, 2021, for which it will be the official rosé wine. Visitors …

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Sleep specialist Mammoth launches Men’s Health and Women’s Health mattresses

The sleep, health, and wellbeing specialist, Mammoth, has partnered with Hearst UK to launch a new mattress collection with Women’s Health and Men’s Health UK magazines. The range is now available exclusively at Argos. The new launch, an exciting partnership brokered by Golden Goose, arrives as an extension of Hearst’s …

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Dr Seuss walks into Irregular Choice partnership for The Cat in the Hat collection

The shoe and accessory brand, Irregular Choice has walked into a new partnership with Dr Seuss Enterprises to launch a new collaborative collection based on the iconic The Cat in the Hat. Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection …

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Caroline Mickler named UK licensing agency for Surge Brands’ Toxic Waste Sour Candy

Caroline Mickler Ltd. has been appointed as the exclusive UK Licensing Agency on behalf of Surge Brands Inc, to develop a brand licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy. “I am thrilled to be representing this dynamic brand which has a huge following,” said Caroline Mickler. “Launched …

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Sanrio partners with Izzy Wheels to launch collection of Hello Kitty wheelchair wheel covers

The wheelchair fashion brand, Izzy Wheels, has partnered with Sanrio to launch a new, limited-edition Hello Kitty collection of wheelchair wheel covers for both adults and children. The collaboration with the iconic character – a staple of not only Japanese popular culture, but global culture today – marks an all-important …

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Emoji seals skincare deal with L’Oreal’s Lancome across China

The Emoji Company has landed a new partnership with L’Oreal Paris Group to promote the Lancome Tonique Confort Skincare Collection in China with the launch of its co-branded gift box and packaging. In a deal secured by Medialink Group Limited, Emoji will team up with the leading skincare brand to …

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Perfetti Van Melle grows Mentos licensing programme with US partner Sterling Teal

The confectionery specialist, Perfetti Van Melle is expanding its Mentos licensing programming with the help of its US licensing agency, Lisa Mark Associates and its new partnership with the auto air care manufacturer, Sterling Teal International. Together, the partnership will launch a range of eight scented auto air fresheners, each …

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English Heritage appoints Golden Goose as it looks to build across lifestyle, home and garden licensing

English Heritage has appointed the strategic licensing boutique, Golden Goose as its licensing representative with the remit of building up and managing the brand’s lifestyle, home, and garden licensing. The appointment swiftly follows the announcement of a new global spirits licensee for the English Heritage name. Kingston Myles, head of …

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Queer Eye brings new charge of inclusivity to retail with QueerEyeStore.com launch

The moment is here; Queer Eye is heading to retail. Scout Productions – the Emmy and Academy award-winning team behind the hit series – has detailed a multi-layered licensing programme of new products and the launch of QueerEyeStore.com, a platform to bring fans all things fashion, inclusivity, and Queer Eye. …

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Geronimo Stilton becomes the official children’s virtual tour guide of Pompeii

Atlantyca Entertainment’s Geronimo Stilton has become the official virtual tour guide for children visiting the UNESCO World Heritage’s Archaeological Site of Pompeii. The first video tour of the special campaign is now online and across all of Pompeii’s social media channels and websites. Under the partnership, two more video tours …

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