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Royal Horticultural Society endorses new Genus Performance Gardenwear range

The Royal Horticultural Society has detailed another apparel endorsement for Genus Performance Gardenwear, a designer and supplier of high-performance clothing for gardeners. The RHS is endorsing a new extension to the Genus range – its first waterproof trousers, specially designed for gardening and created to keep wearers dry. Designed in …

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High Street blues: How Edutainment Licensing is finding a new route to market

It’s no secret among the licensing community that retail is a volatile place right now. Only this week, the UK high street has been braced for a long-drawn goodbye to a one-time major player in Mothercare as it details its plans for a phased closure of all 79 of its …

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IMG cooks up partnership between Robinson Home Products and Delish.com

In yet another licensing deal for IMG, Robinson Home Products has detailed the launch of Delish branded kitchen and dining products, a new range developed with with the online recipe and cooking video platform, Delish.com. Featuring brightly coloured and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the …

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Haribo to celebrate 100 years with IMG Licensing partnership

The global confectionary brand, Haribo has partnered with IMG to develop a suite of creative products as it prepares to celebrate its centenary anniversary next year. Under the alliance, IMG will look to build a portfolio of product partnerships that “embody the cheerful, colourful world of Haribo and its quality-first …

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Barbour celebrates 125 years with Father Christmas-inspired campaign

The heritage and lifestyle brand, Barbour has launched its 2019 Christmas campaign, this year taking inspiration from the popular children’s book Father Christmas, originally written and drawn by author and illustrator, Raymond Briggs. Capturing the spirit of Christmas, ‘Thanks Mrs C’ follows Father Christmas through the decades as he delivers …

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Footbrands grows portfolio with first licensed footwear collections

Footbrands, a specialist in the licensed hosiery market, is looking to grow its licensing footprint, with the addition of branded footwear to its growing portfolio. Footbrands is part of The Cookie Company Group in ‘s-Hertogenbosch, and a major player in Europe when it comes to hosiery with well-known entertainment and …

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Peaky Blinders makes play for grooming market with Murdock London

The Peaky Blinders has moved in on the grooming products market thanks to a new partnership with the UK barbers and grooming experts, Murdock London. Through an alliance forged between Endemol Shine Group, the Peaky Blinders brand owner Caryn Mandabach Productions, and the grooming specialists, Murdock London will develop a …

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Nordstrom x Nike celebrates 90 years of Betty Boop with exclusive capsule collection

King Features Syndicate and the Betty Boop brand owner, Fleischer Studios has teamed with Nordstrom x Nike to release the Nike x Olivia Kim capsule collection, featuring the fashion icon herself. The apparel launch, developed exclusively for Nordstrom x Nike (NxN) boutiques, kicks off Betty Boop’s 90th anniversary celebration.  Created by …

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Royal Horticultural Society makes triumphant BLE return with new children’s market strategy

Following a five year hiatus, the Royal Horticultural Society made a triumphant return to BLE this year, where it showcased its new children’s style guide as part of its plans to take on the children’s market this year and beyond. It’s reportedly that RHS’ new strategy piqued the interest of …

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Elle moves into lingerie and loungewear with Delta Galil UK

Elle, the global fashion, beauty and lifestyle magazine-turned lifestyle brand is moving into the ‘intimate apparel’ market thanks to a new partnership with Delta Galil UK. The deal was brokered by Elle’s licensing agency, Three60 Brands and Legardére Active Enterprises, the managing unit of all Elle non-media brand extensions, and …

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