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Glue Creative Thinking: “There’s always been room for a design-led brand in the pre-school space”

Glue Creative Thinking refers to itself as a ‘David sized team working with a portfolio of Goliaths’ in its role as brand extension and licensing agency that has seen it not only carve out projects for the likes of BBC Studios’ own London Fashion Week activity, and managing MTV’s Music …

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Vans celebrates pop cultural icons The Simpsons in new collection

Icons of animation and longest running US sitcom series, the now Disney-owned The Simpsons has teamed up with the lifestyle specialists Vans to launch a new collection spanning footwear, apparel, and accessories. An American icon in its own right, Vans uses its collaborations o pay tribute to American culture, this …

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Reemsborko’s Max Arguile: “The anime investment bubble shows no sign of bursting”

With a portfolio spanning some of the most iconic IP in pop culture, including Bill and Ted, Dragon Ball Z and and extended library of anime properties now starting to gather pace here in the UK, Max Arguile, founder of the licensing agency Reemsborko is riding on the crest of …

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Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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“There’s opportunity in the chaos” – FanGirl Consulting’s Anita Castellar talks pop culture licensing

While the world’s lockdown over the past few months will go down in history as a period of inertia for businesses worldwide, the pop culture merchandising space could be about to experience a further boom, as the industry ‘begins to spy opportunities within the chaos,’ to maximise on a newly …

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JoJo Maman Bébé extends its Very Hungry Caterpillar clothing range in Rocket Licensing deal

Rocket Licensing has facilitated a renewed partnership between the leading nursery retailer JoJo Maman Bébé and the World of Eric Carle that will see the baby brand extend its successful Very Hungry Caterpillar range of children’s clothing. Launched on July 27th, the second phase of the JoJo Maman Bébé and …

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WildBrain CPLG partners leading Italian design school to celebrate 65 years of Miffy

The entertainment, sport, and brand licensing agency, WildBrain CPLG has teamed with the Italian design school Istituto Europeo di Design for a new fashion project that celebrates the 65th anniversary of Mercis BV’s character brand Miffy. The project has seen students from award-winning design schools in the UK, Hong Kong, …

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The Emoji Company supports 50808 crisis response campaign

The Emoji Company has offered its support to a new initiative from 50808, a service that provides in-the-moment support for people in emotional crisis, by supplying the platform with its extensive library of Emoji brand icons. The partnership was struck in order to help those in need easily communicate when …

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Global Icons revs up new agreement with iconic motorcycle brand Triumph

The brand licensing agency, Global Icons has kicked started a new agreement with the world famous motorcycle brand Triumph to build on its programme of licensing agreements and take the brand into new product categories. Together, the pair will work on developing new targeted partnerships, products, and experiences that complement …

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Macmillan Children’s Books celebrates Dear Zoo in new F&F at Tesco range

Macmillan Children’s Books has struck up a new deal with Tesco’s clothing brand F&F to launch a range of baby clothing based on the classic pre-school storybook Dear Zoo created by Rod Campbell. Developed by Paul Dennicci for F&F at Tesco, the range launched last week across 165 stores nationwide, …

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