Lifestyle

Laura Ashley fashions new partnership with Graham & Brown for official wallpaper, murals and paints

Laura Ashley has entered into a new partnership with the UK wallpaper and paint manufacturer, Graham & Brown for the launch of an official paint, wallpaper, and murals collection from this spring. The new line has been developed at Graham & Brown’s Blackburn HQ and will be sold through its …

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Frida Kahlo socks it to the man in ‘rebel style’ with new Calzedonia partnership

Art Ask Agency is continuing to grow the Frida Kahlo licensing programme – and socking it the restrictions of the pandemic –  having secured a new collaboration with the global legwear and beachwear retailer, Calzedonia. Under the new deal, Calzedonia will launch a range of socks featuring seven different Frida …

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Mad Beauty confident of ‘flourishing beauty gifting market’ with extensive Mickey and Friends collection

Mad Beauty has expressed its confidence in the gift market with a follow up collection of its original Disney Mickey and Minnie line featuring a new slate of on-trend products, tapping directly into the need for friendship and kindness in the midst of the coronavirus crisis. Developed by Mad Beauty’s …

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Sesame Street lands new homewares partner in Texco as demand for retro continues

Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco. The new line-up, which will also include cushions and fleece blankets, will feature …

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Thermos warms up for new kids range with Rachel Ellen

Thermos, the 117 year old brand known for keeping drinks and soups hot while on the go, is expanding its presence in the children’s space with a new range developed in partnership with the award-winning greeting card and stationery designer, Rachel Ellen. Forged by Rachel Ellen’s licensing agent, The Point. …

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Moonbug’s CoComelon joins Poetic Brands growing children’s and baby wear portfolio

The popular pre-school property, CoComelon is stepping into the baby and children’s wear market thanks to a new partnership between Poetic Brands and Moonbug Entertainment. In a deal brokered by the brand’s EMEA licensing agent, The Point. 1888, Poetic Brands will develop and launch a collection spanning children’s daywear, outerwear, …

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The Very Hungry Caterpillar asks for Mori to grow baby essentials portfolio

The baby essentials brand, Mori has secured a new partnership with Rocket Licensing to launch a collection inspired by the World of Eric Carle and the cherished story book, The Very Hungry Caterpillar. The limited edition collection has been designed for newborns through to children aged six years old and …

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Cyclewear studio Milltag turns it up with Motorhead collaboration

The cyclewear studio, Milltag has partnered with Global Merchandising Services to launch a new range of cycle gear inspired by the heavy rock legends, Motorhead, tapping into the vibe of some of the band’s iconic song titles Iron Horse, White Line Fever and Keep Us On the Road. Produced in …

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Sanrio and Marks & Spencer launch extensive Mr Men & Little Miss clothing, accessories and bedding range

Sanrio has launched a new collaborative collection of clothing, accessories, and bedding with Marks & Spencer for its iconic Mr Men and Little Miss brand with a range featuring an ensemble cast of Roger Hargreave’s best-loved characters. The launch arrives as part of the ongoing celebrations of Mr Men and …

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Levi’s celebrates 25th anniversary of Pokémon with ’90s inspired clothing collection

Celebrating the 25th anniversary of one of the biggest anime entertainment franchises of all time, the international fashion brand Levi’s has partnered with the Pokémon Company to launch a 90s-inspired Levi’s x Pokémon collection  Inspired by the first season of the original Pokémon animated series, the collection includes a range of …

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