Lifestyle

Sanrio has launched a competition to celebrate the launch of Little Miss Inventor in which children have the chance to see their invention immortalised in the Mr Men Little Miss series.

Due to success in Germany and Poland, the second season will launch in Summer 2018.

The character-based lifestyle brand has appointed Björg Arnardottir to drive international expansion plans.

“Our new partnership with Bulls Licensing will guarantee a wide coverage for our brand throughout the Nordics,” said Marco Husges, CEO of the emoji company.

The extended range, illustrated with striking imagery of Moomintroll, his family and friends, including Snorkmaiden, Sniff, Mymble and Little My will launch in Q2 2018.

The new concept has reportedly already been a huge hit with customers, pulling together the best and brightest of Smiley’s licensees from the snack world in a unique sweet shop.

30 years ago, Adam Hargreaves took up the mantle as the creative source of Mr Men and Little Miss from his father, Roger. He talks exclusively to Licensing.biz about his relationship with the iconic British brand.

Under the new partnership, Feld will concept, produce and tour the multi-year arena show scheduled to launch in autumn 2019 in the US.

The licensing business has reinforced its relationship with Disney with new contracts covering the UK and Eire, Nordics and Benelux.

The year-long promotion will include a wide range of in-store displays, out of home advertising, pop up events and guerrilla marketing activations throughout 2018.