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Elle moves into lingerie and loungewear with Delta Galil UK

Elle, the global fashion, beauty and lifestyle magazine-turned lifestyle brand is moving into the ‘intimate apparel’ market thanks to a new partnership with Delta Galil UK. The deal was brokered by Elle’s licensing agency, Three60 Brands and Legardére Active Enterprises, the managing unit of all Elle non-media brand extensions, and …

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Universal unearths its crypt of iconic monsters for new UK fashion deals

This October, Universal is getting into the spirit of fright season with a bevy of new fashion deals featuring some of the studio’s most iconic monster IP, including Frankenstein, Dracula, The Mummy, and The Bride of Frankenstein. Universal Brand Development’s UK and Eire team has inked new deals with several …

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Sanrio and Licensed to Charm partner for Hello Kitty range

Licensed To Charm has teamed up with Sanrio to create a Hello Kitty jewellery collection in time for Hello Kitty’s 45th birthday. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, picturing Kitty in her dungarees along with some of her favourite things from yesteryear. …

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UK label Skinnydip London launches limited edition SpongeBob SquarePants collection

The UK fashion label, Skinnydip London has launched its latest collaboration with Nickelodeon in the form of a limited edition SpongeBob SquarePants clothing collection. Celebrating the 20th anniversary of one of the most iconic tv shows of all time, this limited-edition collection brings to life the personalities of some of …

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Barbie moves in on the travel market with Samsonite bag and luggage partnership

Mattel’s fashion doll brand Barbie is moving into the travel accessories market, thanks to an exclusive new partnership with Samsonite. Not content with inspiring two generations over the past 60 years, Barbie is making a play for the travel sector via its new capsule Samsonite x Barbie collection, which promises …

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Moomin Characters and Tatty Devine collaboration lands this week

A new collaboration between the London-based jewellery designers, Tatty Devine, and the iconic Scandi brand, Moomin Characters, has dropped this week. The collection – which includes necklaces, earrings, and brooches – features beloved characters and design elements taken from the world of Moominvalley, created by the Finnish artist and illustrator …

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Riverside Brands grows portfolio with Katie Kirby’s Hurrah for Gin

Riverside Brands is building on its portfolio of brands with the addition of the popular online parenting series, Hurrah for Gin, a comedic pastiche of modern day parenthood survival by the artist Katie Kirby. Based on the digital marketer Kirby’s own trials and tribulations of parenting, her Hurrah for Gin …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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