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Beano secures five new licensing partners including games and health and beauty via Rocket Licensing

Beano is expanding its presence across the apparel, games, health and beauty, food and beverage, and partyware sectors thanks to a string of five new licensing deals brokered by its licensing agency, Rocket Licensing. On board for a fun new range of paper partyware, Smiffy’s will be offering a myriad …

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Emoji lands US wide deal with Handcraft Manufacturing Corp

Premium children’s undergarment brand Handcraft Manufacturing Corp. has given Emoji its signature treatment in a new collection launching this spring. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent. The collection features some of the Emoji brand’s most vibrant Emoji icons and designs, creating …

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WildBrain CPLG promotes two as it forms new territory teams for Northern and Southern Europe

The entertainment, sport, and brand licensing agency, WildBrain CPLG, has promoted two of its management executives to head up territory teams across newly formed regions for Northern and Southern Europe. John Taylor (pictured top left), who is based in London, has been named VP Northern Europe and managing director UK …

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WWE finds way to celebrate WrestleMania 36 with I Wasn’t There t-shirt range

WWE has found a way to handle the Coronavirus pandemic and the restriction on spectators attending sporting events with a novel new approach to its merchandising roll-out. Capitalising on the matter that WrestleMania 36 will push ahead this year without the roar of the on-looking crowds, WWE Shop has launched …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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Carte Blanche’s Me to You partners with Tesco for Mother’s Day £1,000 shopping spree competition

Carte Blanche Greetings’ award-winning Me to You brand has partnered with Tesco for the seventh year running to offer customers the chance to win a £1,000 shopping spree for Mother’s Day. The campaign will roll out across 400 of the supermarket giant’s stores, and will be hosted online, as well …

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Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown. Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s …

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Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins. First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter …

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