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Iconix and Revlon extend licensing agreement for Ed Hardy

Brand management company Iconix Brand Group, Inc. has extended its existing licensing agreement with Revlon for the Ed Hardy brand. The new deal gives Revlon the global license for the Ed Hardy brand in the fragrance and personal care categories for an additional four years, through 2023. Revlon has held …

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Koko Rose Media teams with Licensing Works for Deer Little Forest licensing and publishing

Koko Rose Media has teamed up with the American independent brand company Licensing Works! on the arts and lifestyle property Deer Little Forest, to develop new licensing and publishing strategies for the brand. The agreement was finalised at BLE 2019, and will see the partnership kick off at ABC Kids Expo …

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Esquire and SprezzaBox form partnership for new monthly subscription box

The lifestyle brand, Esquire, has partnered the subscription box specialist, SprezzaBox to launch its first monthly fashion and lifestyle Esquire Box. In a deal brokered by IMG, the style experts at Esquire will work closely with the subscription team to design and curate quarterly boxes with the most in-demand men’s …

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Underwear specialist MeUndies lands Rick and Morty collaboration

The hit Adult Swim animated series, Rick and Morty is making is emerging from the multi-verse and into the underwear aisles, thanks to a new partnership with the men and women’s underwear specialist, MeUndies. Under its new deal with Cartoon Network, MeUndies will launch a range of socks, lounge pants, …

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The Metropolitan Museum of Art appoints new head of licensing and partnerships

The Metropolitan Museum of Art has welcomed industry expert, Lisa Silverman Meyers to the newly created position of head of licensing and partnerships. In her new role, Meyers will lead and direct the planning, coordination, and oversight of all merchandise licensing and promotional partnerships for The Met. She took up …

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RHS secures major kids’ book deal with Scholastic as it pushes into younger market

The Royal Horticultural Society has secured a major new partnership with Scholastic, the globally revered publisher and distributor of children’s books, to launch a range of children’s titles including sticker and activity books, illustrated non-fiction, and more. The deal will also span board and colouring books, annuals, e-books and journals, …

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Iconix signs ten year licensing extension with Umbro

Iconix Brand Group has signed a ten year extension of Umbro’s licensing agreement with its long-term partner, Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture, and distribute Umbro performance and lifestyle apparel, footwear and equipment across Brazil, Argentina, and Paraguay through to 2035. This is …

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BLE 2019: BlackMilk and Sanrio launch Hello Tokyo clothing collection

BlackMilk Clothing has launched a new clothing range in collaboration with Sanrio, tapping into the company’s cast of characters including Hello Kitty, Cinnamoroll, and Gudetama. The Sanrio x BlackMilk collection, dubbed Hello Tokyo, utilises the fashion specialist’s bold prints, distinctive styles and stretch fabrics to bring its distinctive style to …

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Discovery’s Eurosport makes move for nutrition market with Petrow Foods

Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products. Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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