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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Planeta Junior appoints Spanish designer Maria Escoté to create Pucca capsule collection

The European children’s and youth entertainment company, Planeta Junior, has appointed the Spanish designer, Maria Escoté to develop a capsule collection inspired by Pucca. To the brief, the collaboration will aim to ‘transmit the character’s values of love and woman empowerment to millennials and young adults.’ María Escoté, whose designs …

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BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. Licensing.biz takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

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Mattel strikes up flurry of high end fashion deals for Barbie’s 60th anniversary

Mattel has just signed an extensive raft of partnerships across the fashion and creative community, celebrating the 60th anniversary of its iconic fashion doll brand, Barbie. The roll call of deals is topped by Sergio Tacchini, the international label that has been dressing the top tennis players for over 50 …

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How fast can fast fashion become? Brands In wants to show you…

One name doing the rounds at next week’s Brand Licensing Europe is Brands In, a streamline company of four specialists looking to shake up the fast fashion space with the promise of lightning fast route to retail for its partners. By name alone, this is an outfit with a big …

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Licensing language: Emoji’s Marco Huesges on the global appeal of an icon

When it comes to market awareness, there’s only a handful of brands that can boast the kind of universality that The Emoji Company enjoys today. Transcendent of language barriers and reliant only on the oldest method of communication since humans first recognised their own faces, it’s small wonder that Emoji’s …

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Diageo partners with Kraft Heinz to deliver non-alcoholic Baileys range

Kraft Heinz is partnering with Baileys to launch a new range of non-alcoholic Baileys Ready-toDrink Cold Brew cans, joining the Baileys Roast & Ground Coffee bags and K-Cup pods. Renowned for its blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, …

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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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Brands with Influence scoops up Chefclub for UK licensing

Brands with Influence has been chosen to represent the fast-growing food brand, Chefclub following a run of fruitful meetings in both Las Vegas and Paris. Chefclub is recognised as the fastest growing cooking brand on social media, with over 10 billion views in 2018 and an average of 1 billion …

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Shane the Chef lands first cookbook deal with Candy Jar Books

Hoho Rights, the commercial arm of the independent kids’, family and entertainment production company, Hoho Entertainment, has signed a deal with Candy Jar Books to publish the first Shane the Chef cookbook. Shane the Chef: Let’s Get Cooking! will contain 20 healthy recipes for kids, all inspired by Channel 5’s …

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