Home / Live

Live

Postponed Olympic and Paralympic Games to keep Tokyo 2020 trademark for merchandise and licensing partners

The postponed Olympic and Paralympic Games Tokyo 2020 are to maintain their trademarked names in a bid to alleviate concerns around merchandise and licensing partnerships, despite the event being moved to 2021 amid the ongoing COVID-19 pandemic. The International Olympic Committee and the 2020 Games’ host nation, Tokyo, reached the …

Read More »

Sagoo scoops big win at the Licensing International France Awards

The independent agency, Sagoo received the Best Lifestyle, Corporate or Celebrity Brand award at the Licensing International France Awards where it was recognised for its work with the renowned artist, Keith Haring. The firm triumphed to take the award earlier this month, fighting off competition in the category from finalists …

Read More »

Licensing International’s Young Professionals Network 2020 breakfast cancelled over coronavirus outbreak

Licensing International has announced the cancellation of this week’s Young Professionals Network 2020 breakfast event in London due to the escalating coronavirus outbreak and the latest Government advice. The event was due to be held at the Club at the Ivy on Covent Garden this Friday, March 20th, but has …

Read More »

Opinion: Is the Wild West about to be tamed? – Anthony Marks

Anthony Marks is MD of Fanattik a pop culture specialist, a gifts and collectibles licensee for 20th Century Fox, Universal Studios, and Paramount Pictures. He talks us through why the days of the Comic Con counterfeiter may just be numbered As a self-confessed geek I have no problem admitting that …

Read More »

The Royal Botanic Garden Edinburgh celebrates 350th anniversary with new licensing programme

The Royal Botanic Gardens Edinburgh is celebrating its 350th anniversary this year with the unveiling of two new licensing partners in Caithness Glass and Flame Tree Publishing. RBGE was established in 1670 as a physic garden near the Palace of Holyroodhouse. The purpose of the garden was to supply fresh …

Read More »

Brand & Lifestyle Licensing Awards 2020 moved to June date

The Brand & Lifestyle Licensing Awards 2020 will be moving  from its planned date in April to mid June following the escalating events surrounding the COVID-19 Coronavirus. The B&LLAs, established to reward excellence across the brand and lifestyle licensing industry, will take place on Thursday, June 18th at its home …

Read More »

Miffy celebrates 65th anniversary with exclusive Maggie & Rose partnership

Maggie & Rose, the global family members’ club, has teamed up with Dick Bruna’s classic children’s character, Miffy, to celebrate the little white bunny’s 65th anniversary this Easter. The collaboration launches in London on Mother’s Day, Sunday, March 22, with a Miffy-themed afternoon tea available at the newly opened Maggie …

Read More »

Rocket Licensing extends The Very Hungry Caterpillar partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

Read More »

How Step Inside Productions is breaking new ground in the experiential licensing market

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

Read More »