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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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Rugby World Cup 2019 licensing programme ‘will be largest and most successful to date’

The Rugby World Cup 2019 licensing programme is all set to be ‘the largest and most successful to date,’ according to the brand’s agency IMG and World Rugby. Pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s by over 50 per cent. IMG has …

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BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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Beano Studios commissions graffiti artist Sleek for original work at Beano HQ

Beano Studios has unveiled a unique and bespoke piece of street art in the window of its London Fleet Street offices, today – an original artwork created by its licensee, the mysterious and anonymous graffiti artist known only as Sleek. The Scottish based artist, whose identity is a closely guarded …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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Emoji parties hard with Copyright Live at Dubai’s biggest aqua park

Seeing out the summer in style, the Emoji Company partied hard with Copyright Live and Atlantis Aquaventure, Dubai’s leading aqua park destination, when it threw an Insta-worthy pool party with the obligatory Emoji twist this August. The invitation was open to everyone to join the celebrations at the first official …

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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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Emoji’s major win at Licensing Awards 2019 is launchpad for big UK plans for years to come

A year of branded hot air balloons, theme park activations, and a number of fashion show collaborations have culminated in a major win for the Emoji Company in the Best Teen or Adult Licensed Property at this year’s Licensing Awards. The company was handed the accolade, acknowledged by Emoji’s founder …

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BLE 2019: 35 things you must see at this year’s Brand Licensing Europe

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

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Paddington on Ice to land at Hyde Park Winter Wonderland this year

Perennial family-favourite, Paddington is venturing to Hyde Park’s Winter Wonderland this November to make his UK debut in the live show, Paddington on Ice. Following its incredible success at Germany’s largest theme park, Europa-Park, Paddington will be gliding onto the ice from Thursday, November 21 2019. The 45-minute show will …

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