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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Disney takes new step into VR short animation with Myth: A Frozen Tale

Disney has made official its latest play for the VR space, with the launch of the animated short VR film, Myth: A Frozen Tale. The immersive VR experience launched to cinema goers last night, running alongside the feature-length movie, Frozen 2. Myth is the first VR film to have had …

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Entertainment One partners with Leolandia to open PJ Masks City theme park attraction in Italy

Entertainment One has secured a multi-year agreement with Leolandia, Italy’s leading theme park destination, that will see the launch of the world’s first PJ Masks City theme park attraction in 2020. Construction on PJ Masks City is already underway and the inauguration is set to take place next spring. The attraction …

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Walker Books and Forest Holidays launch We’re Going on a Bear Hunt nature trail challenge

Walker Books, alongside its sister companies Candlewick Press and Walker Books Australia is preparing to launch a new We’re Going on a Bear Hunt nature trail challenge at Forest Holidays locations across the UK. This will mark the first time the We’re Going on a Bear Hunt book and illustrations …

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Barbie Store Fashion Pop Up billed a “fantastic success”

The Barbie Store Fashion Pop-Up currently housed as Liverpool One will be introducing a raft of new Barbie items for kids and adults, following its successful opening and initial run. Since arriving on October 11, the pop-up store has been hailed “a fantastic success” by Mattel, with reports of with …

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Hasbro will build a live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Licensing International UK’s Winter Warmer returns to The Ivy Club for 2019

The UK office of Licensing International has detailed the return of the ever-popular annual Winter Warmer, the event targeting senior licensing industry executives. Licensing International’s Winter Warmer will return to Covent Gardens’ iconic The Ivy Club, and will this year be sponsored by HKTDC (Hong Kong Trade Development Council), and …

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Aardman’s Peter Lord and BBC Children’s Sarah Muller to lead Manimation keynotes

Manimation, the UK’s annual gathering of the animation community, has detailed this year’s keynote, welcoming speeches fromPeter Lord, co-founder and creative director of Aardman Animations, and Sarah Muller, head of BBC Children’s acquisitions and independent animation. The Manchester event will gather key industry players together to offer creative and business …

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Smiffys prepares for Destination Star Trek with new range of official dress up

The dress up and party specialist, Smiffys, has secured a new line of official Star Trek costumes, thanks to a deal brokered by Wildbrain CPLG with the brand owners, CBS Consumer Products. Smiffys’ exclusive range of Star Trek dress-up pays homage to the franchise’s favourite characters and will launch officially …

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