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Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Autumn Fair 2019 outlines its educational Theatre line-up

Autumn Fair 2019 will play host to three unique Theatres at its September outing as part of its educational track that will better inform visitors and encourage innovation at retail. With import and export skills a central driver for growth for many retailers, a new and dedicated Sourcing Theatre will …

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Rolling Stone strikes up innovative content partnership with World Surf League

The music media brand, Rolling Stone has signed a new partnership with the World Surf League (WSL) in celebration of this season’s WSL Championship Tour, the series that crowns the men’s and women’s world surf champions each year. Under the partnership, Rolling Stone will devote ‘significant editorial backing’ to the …

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Retail hero Mary Portas to talk on the sector’s need to change at Autumn Fair 2019

The broadcaster and retail consultant Mary Portas is to speak at Autumn Fair 2019, where she will take part in a live Q&A to talk on subjects spanning the biggest issues affecting the retail sector at the moment. Portas will talk about how retailers should be creating communities out of …

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License This! 2018 winner Oddcats to make BLE debut at 2019 show

Brand Licensing Europe’s License This! 2018 competition winner, Oddcats is readying to make its show floor debut at this year’s big London licensing event, taking its first stand at BLE 2019. Oddcats is a pre-school brand created by Zara Picken and features a cast of cute, colourful, and quirky cat …

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Primal Scream and Anna Calvi to perform at first Legitimate Peaky Blinders Festival

Primal Scream, Anna Calvi, and the first Peaky Blinders ballet are just some of the headliners taking part in the first and world’s only official Peaky Blinders Festival this September. Curated by Endemol Shine and Peaky Blinders show creator, Steven Knight, the two day event promises ‘an incredible, official celebration …

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Popular licensing four take on Thames Bridge Challenge in HikeForCal fundraiser

Popular licensing executives Ian Downes, Paul Bufton, Simon Gresswell, and Chris Isitt will take on the Thames Bridges Challenge this September walking together for Mind in memory of Ian’s son, Calum, who passed away in 2015 aged 19.  The event will see the team cross every London bridge, starting at …

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BLE details its ‘most inclusive educational programme in 21 year history’

Brand Licensing Europe has billed the educational programme surrounding its 2019 event as its ‘most inclusive in its 21-year history,’ with a slate of presentations, interviews, demonstrations and panel discussions across the world of character, entertainment, brand, lifestyle, and art and design. BLE’s License Global Theatre will feature 25 sessions …

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