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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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LMI named worldwide licensing agent for the Shakespeare Birthplace Trust

LMI has been named as the worldwide licensing agents for the Shakespeare Birthplace Trust, to promote the legacy of the Bard through licensing programmes across homeware, textiles, gifts, jewellery and more. LMI will represent the educational, heritage brand in all territories with the exception of The People’s Republic of China, …

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The Hunger Games: The Exhibition awarded Guinness World Record

A interactive exhibition taking visitors into the world of The Hunger Games has just been awarded a Guinness World Record title for the largest interactive touchscreen, proving not only that records can be set for virtually anything, but the impact experiential licensing is now having on the mainstream. The attraction …

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Nickelodeon partners with Bricklive for PAW Patrol exhibition

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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Licensing Link Europe named global agency for Scotland’s North Coast 500

Licensing Link Europe has been named the global licensing agency for North Coast 500, the 516-mile long coastal touring route through the Scottish North Highlands that has become an online and tourism hit. Licensing Link will oversee the licensing programme on behalf of the brand owner North Coast 500 Limited. …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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Strong night for Epic Games’ Fortnite as 2019 International Licensing Awards winners are revealed

Epic Games’ hit video gaming franchise, Fortnite won big at this year’s Licensing International 2019 International Licensing Awards, having taking home the coveted accolade across five categories. The popular battle royale game cleaned up when it took home a sweep of awards across Best Licensed Products apparel/footwear/accessories, Toys/games/novelties for ages …

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Boat Rocker’s The Next Step extends Pineapple Dance Studios partnership with merch line-up

Boat Rocker Studio’s leading dance property The Next Step has extended its partnership with Pineapple Studios, launching a raft of co-branded merchandise across apparel, bags, stationery and dance accessories. The products will launch this autumn/winter and will be available initially from Pineapple’s store in London’s Covent Garden and via its …

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Copyrights Group and Rockefeller partner for new Paddington stage show

Copyrights Group and Rockefeller Productions have partnered to bring Paddington, the star of children’s books and both big and small screens, to the stage in a new live show. Launching in 2020, the stage will target a pre-school audience and will feature, for the first time, Paddington on stage in …

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