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Silvergate Media unveils world’s biggest Octonauts attraction at Sea Life Shanghai

Silvergate Media has released the first images from the launch of the world’s biggest Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the Sea Life global aquarium chain. The new Octonauts experience opened its doors to the public on December 28th and visitor numbers are already …

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Manchester’s Trafford Centre prepares for a £4.5m Nerf laser combat attraction

Plans have been put in place to launch the first official Nerf Action Experience attraction in Manchester’s Trafford Centre shopping destination through a partnership between Hasbro and Rocafella Leisure Group. The £4.5 million attraction will mark the first of its kind Britain, mirroring a similar attraction already open in Singapore …

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New York Toy Fair 2021 cancelled as Coronavirus pandemic continues to cause uncertainty

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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Hyve Group reveals dates for the all-virtual Spring Fair @ Home 2021

Hyve Group has confirmed the dates of its Spring Fair @ Home virtual event, an all-digital show that will take the place of the in-person Spring Fair 2021 that was cancelled last month over the continued uncertainty surrounding covid-19 restrictions. Running from February 8th to 10th, Spring Fair @ Home …

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Global Licensing Group details new dates for BLE 2021 – a hybrid of in-person and online events

Global Licensing Group, a division of Informa Markets and event organisers of Licensing Expo and Brand Licensing Europe, has detailed its 2021 and new event format, bringing with it a hybrid of in-person and virtual offerings. Licensing Expo will take place live and in-person at the Mandalay Bay Convention Center …

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Cityneon partners with Museo Larco to introduce Machu Picchu and the Golden Empires of Peru

The exhibition and live event specialist, Cityneon Holdings has entered into an agreement with Museo Larco and Inkaterra Asociacion, with the support of the Ministry of Culture and the Government of Peru, to debut an exhibition of over 200 piece of rare artefacts from Peru that pre-date the Inca empire. …

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Aardman teams with Circa Contemporary Circus to bring Shaun the Sheep’s Circus Show to Queensland

The multi-award winning UK animation studio, Aardman, has joined forces with the performance company Circa Contemporary Circus to produce a new circus-theatre production called Shaun the Sheep’s Circus Show. The world premiere season of the new show will be held in Queensland, Australia’s QPAC’s Lyric Theatre, scheduled in for March …

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Condé Nast opens it first branded property in China with the launch of Vogue Cafe Beijing

Condé Nast has opened its first branded property venture in China with the launch of the Vogue Cafe Beijing. Opened under a licensing agreement between Beijing Sycamore Seed Advertising and Media, the new cafe marks the first of a sweep of planned branded cafes for China. The second Vogue Cafe …

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Masha and the Bear become stars of a new branded zone at Turkey’s The Land of Legends theme park

Masha and the Bear are now the stars of the series own branded destination area within Turkey’s popular theme park, The Land of Legends, featuring a variety of rides and entertainment activities for visitors. The move is the result of a new partnership between Animaccord and The Land of Legends …

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LEGO pledges support to Sustainability in Licensing Conference 2020 with keynote talk

LEGO has pledged its support to the Sustainability in Licensing Conference 2020, the first of its kind for the consumer products and licensing community, set to take place virtually on November 24th and 25th. Sine Klitgaard Møller, The LEGO Group’s licensing sustainability transformation lead, will take to the digital stage …

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