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The Gruffalo’s Child plots new ‘enchanting trail’ through Kew Gardens this autumn

The Gruffalo’s Child is plotting a new and ‘enchanting trail’ through the gardens of the popular Sussex heritage site, Kew this autumn, through a new partnership between Magic Light Pictures and Kew’s Royal Botanic Gardens. Adventurous visitors will encounter much-loved characters from author Julia Donaldson and illustrator Axel Scheffler’s book, …

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BLE 2021 brings Licensing International’s Licensing U to European audiences for the first time

Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe, a ‘one-stop-shop’ education programme about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand …

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Autumn Fair launches its own app to help visitors ‘discover more’ at next month’s trade show

Sustainability and Made In Britain Product Trails are listed among the features of an official app being launched by Autumn Fair and the show’s organisers this year, as the Birmingham retail trade show prepares to get underway early next month. The new app has been designed as an easy-to-use digital …

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Oxford is ‘twinned’ with Island of Sodor from Thomas & Friends as it’s named UK’s Friendliest City

Oxford is to be ‘twinned’ with the Island of Sodor – the home of Thomas the Tank Engine – having been recognised as the UK’s friendliest city when it topped the newly created Thomas & Friends Friendship Index earlier this month. Launched to mark International Friendship Day today (July 30th), …

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Covid status checks will be in place at Autumn Fair as the show readies to open its doors in September

Autumn Fair has introduced Covid-19 status checks for all attendees on arrival at the show this year, as it prepares to open its doors for the first time in 18 months since the pandemic hit, this September 5th to 8th. The show’s organiser has also updated its Safe & Secure …

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Acamar Films partners with ZSL London for Bing family activities this autumn

Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio. Under the new partnership, ZSL London Zoo will host a …

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York Maze celebrates Mr Men Little Miss 50th with world’s largest maize design

York Maze, believed to be the largest maze in Europe, is celebrating the 50th anniversary of the classic British character brand, Mr Men and Little Miss by paying tribute to its cast of personalities by carving out their likeness within its 15 acre expanse. Covering the area of eight Wembley …

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The Museum of Brands celebrates 50 years of Mr Men and Little Miss with summer Discovery Trail

The Museum of Brands is celebrating the 50th anniversary of the Mr Men and Little Miss characters with the launch of a new discovery trail and series of children’s make-and-take creative activities this summer. The trail will not only look to spark children’s curiosity and evoke nostalgic memories for grown-ups, …

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Hasbro, Science Museum, and Aardman among Brand Licensing Europe 2021 line-up

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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TikTok launches real life experience with Westfield shopping centre pop up

TikTok stars and influencers are offering coaching sessions on how to create social media content as the UK’s first TikTok pop-up venue opens its doors to fans as Westfield shopping centre in West London. The venue allows fans to interact with social media stars who have found success via the …

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