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Dolly Parton names IMG her first global licensing agency

The famed country musician, Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME. The multi-year partnership will see IMG work with the US music icon to create a lifestyle brand that will provide engaging …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Story founder Rachel Shechtman named Licensing Expo keynote speaker

Macy’s brand experience officer and the founder of Story, Rachel Shechtman has been named as the keynote speaker at this year’s Licensing Expo in Las Vegas. Shechtman will take the stage for the show’s keynote address on Wednesday, June 5th for a presentation titled Agility at Scale: Rachel Shechtman Shares …

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Warner Bros is opening a Pokémon pop-up in London’s Covent Garden

Warner Bros is partnering with the entertainment group Legendary to bring a two-storey pop-up Pokémon event to London’s Covent Garden. Called Pokémon Detective Pikachu pop-up, the venue is designed to promote the cinematic release of Pokémon: Detective Pikachu in the UK this May. The venue will open its doors on …

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Trudi Hayward and Jean-Philippe Randisi launch bRAND-WARD

Licensing industry vetrans, Trudi Hayward and Jean-Philippe Randisi have joined forces for the launch of a licensing company under the name of bRAND-WARD. The new outfit has been created with the aim of helping IP owners and creators in the kids’ entertainment business grow outside of their core business, and …

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Animaccord grows Masha and the Bear brand awareness with live event roster

Animaccord is launching a live and interactive AR event in London next month as it continues to grow the UK brand awareness for its flagship title, Masha and the Bear. The Masha and the Bear 3D event will be held at London’s Waterloo Station on May 4th and 5th, inviting …

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BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, which takes celebrating publishing’s role within the licensing space. Over the course of this year’s event, running from October 1st to 3rd at London’s ExCeL, the Beyond the Book theme will showcase success stories that …

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LMI to mark 400 years since journey of The Mayflower with global licensing programme

The visitor attraction board, Destination Plymouth is marking the milestone anniversary of the voyage of the Mayflower – the English ship that transported Pilgrims to the New World 400 years ago – with a new licensing programme. Heading up the campaign, Licensing Management International has been named the global licensing …

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LIMA reveals this year’s International Licensing Awards Rising Stars

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising Stars Award. The group of young professionals will be recognised at this year’s International Licensing Awards. Each will be commended during the ceremony, taking place on Tuesday, June 4 during this year’s Licensing Expo in …

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Branded hotels and vacations could be next stop for cult classics like Terminator and Bill and Ted

Branded hotels and themed holidays could just be the next stop for cult classic licenses The Terminator, Bill and Ted and Halloween, if the US specialist Creative Licensing Corporation has anything to do with things. The licensing agency that deals with a portfolio of pop culture classic properties and hit …

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