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National Hot Rod Association revs up its brand licensing roster with JRL Group

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing programme under the NHRA brand. Founded in 1951, the National Hot Rod Association is the world’s largest motorsports sanctioning body and has been the preeminent force in the …

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San Diego Comic Con: Collabsco joins Atari founder and Hollywood elite for Future of Gaming panel

While San Diego Comic Con has become somewhat of a Mecca for the pop culture scene’s population explosion in recent years, it’s more than just the SDCC exclusive merchandise that this four day film festival is offering the fans. San Diego Comic Con is also quickly becoming a hot bed …

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BBC Studios, Oculus and Maze Theory launch feature-length Doctor Who VR game to Comic-Con goers

BBC Studios has partnered with Oculus to bring a new cinematic, feature-length Doctor Who VR videogame to San Diego Comic-Con. The game has been produced by the developers, Maze Theory. Fans attending the event will be the first in the US to play DoctorWho: The Edge of Time at the …

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Licensing International details V&A Young Professionals special event

Licensing International UK has confirmed the details of its next young professionals summer educational event, hitting up the Victoria and Albert Museum on Friday, August 9. The event, running from 4pm to 7pm, will give an insight into the V&A’s licensed products inspired by its extensive archives, while Lauren Sizeland, …

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Brand Licensing Europe details major retail programme for 2019 show

Brand Licensing Europe is boasting a ‘packed programme for retailers’ at its event this October, as the London licensing show details a slate of new daily briefings, as well as a Retail Trends Lounge with a dedicated educational programme. BLE, which is celebrating its 21st anniversary, takes place from October 1 …

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Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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Licensing Expo 2019 enjoys another year of growth

Licensing Expo, the international licensing show that took place in Las Vegas last month, has seen yet another year of growth as the show results herald a successful 2019 event. Of the hundreds of exhibitors at the show that ran from June 4 to 6, more than 150 were new …

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LMI named global licensing agent for Bricklive as it looks to grow branded merchandise portfolio

Bricklive, the independent UK name and producer of interactive toy brick experiences is growing its own brand and licensing portfolio with the help of Licensing Management International. The licensing specialist has just been named the global licensing partner for Bricklive, with a view to begin building a roster of licensed …

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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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