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Rocket Licensing extends The Very Hungry Caterpillar partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

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How Step Inside Productions is breaking new ground in the experiential licensing market

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

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Asmodee Entertainment and Hourglass Escapes unleash the Arkham Horror Files franchise on experiential licensing

The Seattle-based puzzle room specialists, Hourglass Escapes – renowned in the pop culture circles for its licensed Evil Dead 2 escape room, has partnered with Asmodee Entertainment to unleash a new brand of horror to the experiential genre. Working with the board game publisher-turned-entertainment studio, Hourglass Escapes has constructed a …

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BBC Studios and Escape Hunt launch new Doctor Who Escape Room, Doctor Who: A Dalek Awakens

BBC Studios has formed a new partnership with Escape Hunt to develop and launch a new Doctor Who escape room called Doctor Who: A Dalek Awakens. The newest game can be booked from today at Escape Hunt Reading and Birmingham Resorts World with several other venues, including Norwich and Basingstoke, opening …

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The Pokémon Company partners with US artist Daniel Arsham for ‘fictional archaeology’ project

The Pokémon Company has partnered with the American artist, Daniel Arsham to unveil a new project featuring icons of the Pokemon franchise presented within the artist’s creative concept of fictional archeology. Through his work, art and pop culture fans are invited to imagine the unearthing of Pokémon a thousand years …

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Nickelodeon UK partners with VisitBlackpool to bring Nickelodeon’s Slimefest back for fifth year

Nickelodeon UK is partnering with VisitBlackpool to bring Nickelodeon’s Slimefest back for a fifth year running, promising another year of slime, music, and mayhem following a run of sold out shows. Slimefest 2020 will take place at The Arena at Blackpool Pleasure Beach from October 17 to 19 and is coming …

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Funko launches new licensed board games, opens shop-in-shop with Hamleys and moves for the kids toy space

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …

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Acamar partners with Gulliver’s to bring Bing live shows and appearances to Gulliver’s Land

Gulliver’s Theme Parks and Resorts has detailed its new partnership with Acamar Films that will see stars of its flagship children’s property, Bing, brought to life at Gulliver’s Land, Milton Keynes. Both Bing and Flop will be the stars of daily live shows and special appearances at Splash Tots sessions, …

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Bologna Licensing Trade Fair rescheduled for May as Italy is kept on lockdown after Coronavirus outbreak

The Bologna Licensing Trade Fair has been rescheduled to later on in the year, owing to the latest European outbreak of the Coronavirus that has seen Italy go into lockdown in the last few days. Originally scheduled for March 30th to April 1st this year, the Licensing and Book fair …

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Coolabi secures new content and licensing partnerships for Clangers

The independent media group, Coolabi Group has secured a raft of new partnerships for the award-winning pre-school property, Clangers spanning a deal with Gulliver;s Theme park Resorts, new episodes on CBeebies UK, and a YouTube Kids series. A new Clangers licensing partnership with Gulliver’s Theme Park Resorts will see the …

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