Home / Live (page 2)

Live

BLE 2019: Team GB to launch new marketing campaign at the show

By any means or metaphor possible, Team GB is hurtling, sprinting, vaulting, spring-boarding, possibly sailing (we could go on) into Brand Licensing Europe this year, doubling down on marketing efforts and lifted by a nation ahead of Tokyo 2020. Having seen support grow as a result of its brand licensing …

Read More »

The ToyNews BLE special issue is ready read online now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the formation of its …

Read More »

Escape Live opens doors to its Peaky Blinders escape room experiences

By order of the Peaky Blinders, Escape Live will officially open the doors to its two new escape rooms on Tuesday, September 24. The two new Peaky Blinders escape experiences, The Raid and Double Cross will spin off the show’s story lines, while as part of the redevelopment, Escape Live …

Read More »

BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

Read More »

Penguin teams with BrickLive for The Snowman and the Snowdog tour

The Snowman and the Snowdog are to be immortalised in brick form – well, for just long enough to celebrate the festive season at least, thanks to a new partnership between Penguin Ventures and Bricklive. Together, the pair will produce a new Christmas activation for The Snowman and The Snowdog …

Read More »

Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

Read More »

Rugby World Cup 2019 licensing programme ‘will be largest and most successful to date’

The Rugby World Cup 2019 licensing programme is all set to be ‘the largest and most successful to date,’ according to the brand’s agency IMG and World Rugby. Pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s by over 50 per cent. IMG has …

Read More »

BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

Read More »

Beano Studios commissions graffiti artist Sleek for original work at Beano HQ

Beano Studios has unveiled a unique and bespoke piece of street art in the window of its London Fleet Street offices, today – an original artwork created by its licensee, the mysterious and anonymous graffiti artist known only as Sleek. The Scottish based artist, whose identity is a closely guarded …

Read More »

Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

Read More »