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LIMA details its annual UK Licensing Essentials Course

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and will boast “content for …

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The London Symphony Orchestra tunes up for Elmer musical re-telling

The London Symphony Orchestra is getting in on the act of celebrating 30 years of Elmer the Patchwork Elephant with a birthday tribute through a musical re-telling of the latest book in the Elmer series. In partnership with Anderson Press, publishers of the Elmer series, LSO musicians will perform the …

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Warner Bros. partners with Monlove for first Scooby-Doo stage production

Warner Bros Consumer Products has struck up a new partnership with Monlove to bring Scooby-Doo to the stage with an original live production. The new deal is part of the ongoing celebrations surrounding Scooby-Doo’s 50th anniversary and will see the show presented in large scale theatres. Warner has highlighted the …

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Aurora World secures month-long John Lewis campaign for Moomin plush

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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Game of Thrones’ Night’s Watch march on Tower of London

Marketing efforts around the launch of Game of Thrones’ final season this month have taken on new heights to rival the intensity of the Battle of the Bastards itself, this time striking up a one-off partnership with the British Army’s Coldstream Guards. This week has seen the iconic troupe perform …

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UK’s first Angry Birds adventure gold attraction lands at intu Metrocentre

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Shaun the Sheep Farm Garden attraction opens in Japan

A popular English garden-themed attraction in Japan has welcomed some very recognisable faces to the fold, thanks to an ongoing collaboration with the UK animation studio, Aardman. A collaboration between Aardman and Tohokushinsha Film Corporation has resulted in the grand opening of a new Shaun the Sheep area at the …

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LIMA announces International Licensing Awards finalists

The ballot for the 2019 International Licensing Awards has been finalised, featuring 154 nominees vying for the prestigious industry honour. For the first time in the Awards’ 33-year history, submissions and judging have been held online, encouraging more international submissions than ever before. The judging panel included nearly 150 executives …

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Penguin Ventures partners with Le Méridién for Peter Rabbit Afternoon Tea

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media. The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in …

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Batman named first inductee into Comic-Con Museum’s Character Hall of Fame

Batman has been named as the first inductee into Comic-Con Museum’s Character Hall of Fame, marking the Caped Crusader’s 80th anniversary in true style. The Dark Knight turned the milestone 80 years old with an official celebration at WonderCon in Anaheim this weekend. It was here that it revealed Batman …

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