Home / Live (page 2)

Live

Opinion: How I met Vincent Van Gogh and its future for licensing

It was at the opening of the Van Gogh Museum’s newest UK venture, the Meet Vincent van Gogh experience along London’s South Bank last night, that a glimpse into the high-spec future of immersive licensing was offered. A collaboration of efforts between Holland’s Van Gogh Museum and the UK’s own …

Read More »

Magic Light Pictures and Merlin Entertainments are bringing Zog to Warwick Castle

Magic Light Pictures has teamed up with Merlin Entertainments to bring a new 3D interactive Zog trail to Warwick Castle. Due to launch at the historic venue this Easter, the trail brings to life the world of Zog the lovable dragon – first created by Julia Donaldson and Axel Scheffler – …

Read More »

Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

Read More »

Atari gets in on the hotel game with eight themed locations planned for the US

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US. The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, …

Read More »

Walt Disney Studios to launch global immersive experiences with Secret Cinema

Walt Disney Studios has signed an exclusive agreement with the popular thematic experience, Secret Cinema, to bring to life some of the company’s most iconic films. The immersive cinema specialists will work alongside Walt Disney Studios’ StudioLAB to create live shows across the globe. The partnership will kick off in …

Read More »

New format, features and 1,000s of brands await at Bologna Licensing Trade Fair 2020

A new format, new features, and some close to 1,000 brands await visitors to Italy and Southern Europe’s premiere licensing show this year, as the countdown to Bologna Licensing Trade Fair begins. Now reformatted as a two-day show to offer a more focused event for professionals and optimise the attendance …

Read More »

ITV Studios secures raft of US and Canadian partners for Schitt’s Creek

ITV Studios has detailed a raft of new US and Canadian licensing deals for Schitt’s Creek, as the hit comedy series readies for the launch of its sixth and final season this month. The show received four Emmy, five Critics’ Choice and two SAG nominations, and won multiple Canadian Screen …

Read More »

Silvergate and Merlin Entertainments bring world’s biggest Octonauts attraction to Shanghai

Silvergate Media has landed a major new creative partnership with Merlin Entertainments that will bring its hit pre-school property Octonauts to Chang Feng Ocean World in Shanghai, part of the Sea Life global aquarium chain. Launching to the public in June 2020, the new attraction will be the biggest Octonauts …

Read More »

Van Gogh Museum to bring the Meet Vincent van Gogh Experience to London in 2020

Amsterdam’s Van Gogh Museum is bringing an immersive journey through the artist’s life to London next year, when the Meet Vincent van Gogh Experience lands at the South Bank in February 2020. It will mark the latest leg of a world tour that has so far seen the experience entertain …

Read More »

Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

Read More »