Home / Live (page 20)

Live

UK’s first Angry Birds adventure gold attraction lands at intu Metrocentre

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

Read More »

Shaun the Sheep Farm Garden attraction opens in Japan

A popular English garden-themed attraction in Japan has welcomed some very recognisable faces to the fold, thanks to an ongoing collaboration with the UK animation studio, Aardman. A collaboration between Aardman and Tohokushinsha Film Corporation has resulted in the grand opening of a new Shaun the Sheep area at the …

Read More »

LIMA announces International Licensing Awards finalists

The ballot for the 2019 International Licensing Awards has been finalised, featuring 154 nominees vying for the prestigious industry honour. For the first time in the Awards’ 33-year history, submissions and judging have been held online, encouraging more international submissions than ever before. The judging panel included nearly 150 executives …

Read More »

Penguin Ventures partners with Le Méridién for Peter Rabbit Afternoon Tea

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media. The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in …

Read More »

Batman named first inductee into Comic-Con Museum’s Character Hall of Fame

Batman has been named as the first inductee into Comic-Con Museum’s Character Hall of Fame, marking the Caped Crusader’s 80th anniversary in true style. The Dark Knight turned the milestone 80 years old with an official celebration at WonderCon in Anaheim this weekend. It was here that it revealed Batman …

Read More »

The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

Read More »

The Entertainer partners Animaccord for Masha and the Bear spring retail campaign

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

Read More »

The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

Read More »

Tyne & Wear Metro gets patchwork makeover for Elmer’s Great North Parade

The Tyne & Wear Metro, the UK’s second largest metro system with 60 stations and over 36 million passenger journeys a year, has been announced as headline partner for Elmer’s Great North Parade. Following the announcement, Metro’s iconic cube has been transformed into a bright patchwork design to celebrate the …

Read More »

National Geographic readies its “strongest showing to date” at Bologna Book Fair and Licensing Fair

National Geographic is planning its “strongest showing to date” at both the Bologna Book Fair and the Bologna Licensing Fair, taking place April 1st to 3rd this year. The company will once again aim to underline its success in book and magazine publishing, particularly in the children’s market, where a …

Read More »
WordPress Image Lightbox