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The Gruffalo AR experience heads Down Under in new nature trail campaign

The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …

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The Entertainer partners Animaccord for Masha and the Bear spring retail campaign

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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Tyne & Wear Metro gets patchwork makeover for Elmer’s Great North Parade

The Tyne & Wear Metro, the UK’s second largest metro system with 60 stations and over 36 million passenger journeys a year, has been announced as headline partner for Elmer’s Great North Parade. Following the announcement, Metro’s iconic cube has been transformed into a bright patchwork design to celebrate the …

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National Geographic readies its “strongest showing to date” at Bologna Book Fair and Licensing Fair

National Geographic is planning its “strongest showing to date” at both the Bologna Book Fair and the Bologna Licensing Fair, taking place April 1st to 3rd this year. The company will once again aim to underline its success in book and magazine publishing, particularly in the children’s market, where a …

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Rainbow Productions makes move for overseas markets with new appointments

Rainbow Productions has restructured its marketing department to incorporate a “more creative focus,” as the firm eyes new business ventures for the coming year. The mascot manufacturer and character events company has recently expanded into new premises and has added a number of new properties to its character portfolio, including …

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The B&LLAs 2019 finalists revealed

The finalists in the product, property and retail categories for the Brand & Lifestyle Licensing Awards 2019 have now been confirmed. The B&LLAs shine the light on all aspects of brand licensing, giving a platform for non-entertainment properties to be celebrated. These include lifestyle brands, as well as corporate, food …

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Royal Horticultural Society to launch ‘biggest campaign to date’ for The Very Hungry Caterpillar

Rocket Licensing has secured yet another partnership for Eric Carle’s The Very Hungry Caterpillar, this time partnering with the gardening charity, the Royal Horticultural Society. Inspired by The Very Hungry Caterpillar’s 50 anniversary, a series of The Very Hungry Caterpillar-related events will be running through the charity’s four Gardens and …

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