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BLE 2019’s License This! competition now open to applicants

This year’s Brand Licensing Europe’s License This! competition -the platform designed to help entrepreneurial brands break into the $270 billion global licensing industry, is now open to applications. Now in its 11th year, the License This! competition welcomes two new judges on to its panel for 2019 – Giftware Association …

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The National Portrait Gallery taps TSBA Group

The TSBA Group has welcomed the internationally renowned National Portrait Gallery to its roster of English heritage brands. Following the success of taking the British Museum to the global licensing stage, TSBA has outlined its equally ambitious plans to expand the reach of the National Portrait Gallery’s brand. This will …

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Last tickets left for this year’s Spring Fling – book yours now

With only the final few tickets remaining for next week’s Licensing Essential Course and Spring Fling, LIMA (now Licensing International) is urging industry executives to get their bookings in quickly. Taking place on Thursday, May 23, the London Licensing Essentials Course aims to give attendees the latest thinking, best practice …

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Now Peaky Blinders is getting its own escape room experience… and it’s launching in Birmingham

In a fitting tribute to both the hit TV series and its historical context, Birmingham is to become home to the world’s first official Peaky Blinders escape room experience. Endemol Shine Group and Caryn Mandabach Productions have partnered with the Midlands-based Escape Live to develop the first escape room experience …

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MV Sports, Aykroyds named among first PAW Patrol Summit award winners

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. The toy company was joined by the likes of Aykroyds TDP, Dairycrest, and Primark to be recognised at the event. Last week, Viacom Nickelodeon Consumer Products …

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Downton Abbey is finally launching into the escape room space

NBCUniversal is poised to launch a new first for its popular period drama series, Downton Abbey, through a partnership with Mystery Escape Room. The initiative will see the arrival of an escape room experience that will bring the show’s ‘rich cast of characters and set pieces to life,’ in an …

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BLE shortlisted for AEO Award

Brand Licensing Europe has been shortlisted for an Association of Event Organisers Excellence Award. The show, which celebrates its 21st anniversary in 2019, takes place October 1st to 3rd 2019 at ExCeL London. The BLE team is a finalist in the Best Trade Show (over 8,000 sq. m) category. The …

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Dolly Parton names IMG her first global licensing agency

The famed country musician, Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME. The multi-year partnership will see IMG work with the US music icon to create a lifestyle brand that will provide engaging …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Story founder Rachel Shechtman named Licensing Expo keynote speaker

Macy’s brand experience officer and the founder of Story, Rachel Shechtman has been named as the keynote speaker at this year’s Licensing Expo in Las Vegas. Shechtman will take the stage for the show’s keynote address on Wednesday, June 5th for a presentation titled Agility at Scale: Rachel Shechtman Shares …

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