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From page to stage and the digital age: Beast Quest’s journey from print to mobile and video gaming

Beast Quest is a global publishing sensation that to date has sold more than 20 million books since its first publication in the UK some 12 years ago. In just over a decade, the book franchise has released over 150 titles in over 30 languages and transitioned itself from print …

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Funko, Ryan’s World, and MoMA among first Licensing Leadership Summit speakers confirmed

The first speakers for this year’s new-format Licensing Leadership Summit have been confirmed, with representatives from the Museum of Modern Art, Funko, Ryan’s World and more on the bill for the virtual event. The summit will be the closing event of this year’s all-virtual Festival of Licensing and will take …

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Licensing International hosts first Diversity & Inclusion Workshop and launches toolkit to encourage a more diverse industry

The licensing industry’s trade organisation, Licensing International held its first Diversity & Inclusion Workshop this week where it brought together leading minds in the business to discuss the challenges and opportunities for companies looking to better enhance diversity and inclusive practices. It was Madeline Di Nonno, CEO of the Geena …

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Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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“There’s opportunity in the chaos” – FanGirl Consulting’s Anita Castellar talks pop culture licensing

While the world’s lockdown over the past few months will go down in history as a period of inertia for businesses worldwide, the pop culture merchandising space could be about to experience a further boom, as the industry ‘begins to spy opportunities within the chaos,’ to maximise on a newly …

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Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Experiential production outfit Gamepath will mark UK launch with immersive Monopoly deal

Gamepath, a new company dedicated to developing and staging experiential and live gameplay productions in partnership with leading global entertainment brands has launched into the UK. The new outfit will make its UK debut with the launch of an immersive Monopoly experience in collaboration with Hasbro. Further details of inaugural …

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Brand Licensing Europe 2020 to be all-virtual event called Festival of Licensing

Brand Licensing Europe will not be taking place in its physical form this year, but has transitioned to an all-virtual, four-week long global event called Festival of Licensing. Running from October 6th to 29th this year, the large scale virtual gathering promises to be ‘the most inclusive global licensing event …

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Top Drawer confirms virtual event for 2020 as UK gov plans to ease restrictions in October

The UK lifestyle trade show, Top Drawer – a destination for brands across home, gift, craft, fashion, and greetings – as confirmed that this year’s event will be held virtually, a step taken in light of the current coronavirus pandemic. The move follows the UK government’s announcement that it will …

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Intellivsion CEO joins Comic-Con@Home panel to talk the future of family gaming

Intellivision CEO, Tommy Tallarico will be taking centre stage at this year’s San Diego Comic-Con@Home event, alongside a cast of experts in the technology and family gaming space, to discuss just how emerging new tech will shape the future of entertainment. Intellivision is recognised as a pioneer in the videogaming …

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