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The Pokémon Company launches half term pop-up at Harrods

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term. The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is …

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Disney and UEFA team up to encourage young girls into football with Playmakers campaign

Disney has teamed with the UEFA to develop a ground-breaking football programme that uses the studio’s penchant for storytelling to encourage more young girls into football with the initiative it has called, Playmakers. Inspired by academic research that has demonstrated the positive role of storytelling in helping children take up …

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Industry backs The Sustainability in Licensing Conference as it readies for June debut

BBC Studios, Warner Bros. Consumer Products, and ViacomCBS are just a smattering of the industry big hitter to throw their support behind the Sustainability in Licensing Conference, an initiative aimed at breaking new grounds within the licensing industry’s sustainability efforts. In a show of support for the concept launched in …

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The Light Fund’s Licensing Lolz comedy night returns for 2020 with new venue

The Licensing Lolz, an evening dedicated to comedy and raising money for the licensing industry charity, The Light Fund, is making its return for the third consecutive year this year, taking place a new and bigger, better location. This year’s offering of laughter – at both the evening’s comedians and …

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BBC Studios taps Step Inside Productions to launch first CBeebies-themed experiential pop-up tour for kids

BBC Studios has tapped the London-based experiential production company, Step Inside Productions, to develop and manage the first CBeebies-themed interactive pop-up experience for children. The CBeebies Rainbow Adventure has been designed for children under the age of six and their parents, families, or carers, delivering a transportable, inflatable CBeebies-themed structure …

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Millimages brings Molang to the Paris Aquarium for exhibition on plastic pollution

The French animation studio Millimages has partnered with the Paris Aquarium to bring the popular character Molang to a special exhibition that will educate children on how to preserve the oceans from plastic pollution. The exhibition will run from January 11 until March 9 this year and will feature both …

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Opinion: How I met Vincent Van Gogh and its future for licensing

It was at the opening of the Van Gogh Museum’s newest UK venture, the Meet Vincent van Gogh experience along London’s South Bank last night, that a glimpse into the high-spec future of immersive licensing was offered. A collaboration of efforts between Holland’s Van Gogh Museum and the UK’s own …

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Magic Light Pictures and Merlin Entertainments are bringing Zog to Warwick Castle

Magic Light Pictures has teamed up with Merlin Entertainments to bring a new 3D interactive Zog trail to Warwick Castle. Due to launch at the historic venue this Easter, the trail brings to life the world of Zog the lovable dragon – first created by Julia Donaldson and Axel Scheffler – …

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Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

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Atari gets in on the hotel game with eight themed locations planned for the US

Atari is getting in on the hotel business as its owner Atari Interactive details its plans to develop eight Atari-themed hotels across the US. The first site is expected to lay down its foundations in Phoenix, Arizona later this year, with a further seven planned for Las Vegas, Denver, Chicago, …

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