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Warner Bros is opening a Pokémon pop-up in London’s Covent Garden

Warner Bros is partnering with the entertainment group Legendary to bring a two-storey pop-up Pokémon event to London’s Covent Garden. Called Pokémon Detective Pikachu pop-up, the venue is designed to promote the cinematic release of Pokémon: Detective Pikachu in the UK this May. The venue will open its doors on …

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Trudi Hayward and Jean-Philippe Randisi launch bRAND-WARD

Licensing industry vetrans, Trudi Hayward and Jean-Philippe Randisi have joined forces for the launch of a licensing company under the name of bRAND-WARD. The new outfit has been created with the aim of helping IP owners and creators in the kids’ entertainment business grow outside of their core business, and …

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Animaccord grows Masha and the Bear brand awareness with live event roster

Animaccord is launching a live and interactive AR event in London next month as it continues to grow the UK brand awareness for its flagship title, Masha and the Bear. The Masha and the Bear 3D event will be held at London’s Waterloo Station on May 4th and 5th, inviting …

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BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, which takes celebrating publishing’s role within the licensing space. Over the course of this year’s event, running from October 1st to 3rd at London’s ExCeL, the Beyond the Book theme will showcase success stories that …

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LMI to mark 400 years since journey of The Mayflower with global licensing programme

The visitor attraction board, Destination Plymouth is marking the milestone anniversary of the voyage of the Mayflower – the English ship that transported Pilgrims to the New World 400 years ago – with a new licensing programme. Heading up the campaign, Licensing Management International has been named the global licensing …

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LIMA reveals this year’s International Licensing Awards Rising Stars

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising Stars Award. The group of young professionals will be recognised at this year’s International Licensing Awards. Each will be commended during the ceremony, taking place on Tuesday, June 4 during this year’s Licensing Expo in …

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Branded hotels and vacations could be next stop for cult classics like Terminator and Bill and Ted

Branded hotels and themed holidays could just be the next stop for cult classic licenses The Terminator, Bill and Ted and Halloween, if the US specialist Creative Licensing Corporation has anything to do with things. The licensing agency that deals with a portfolio of pop culture classic properties and hit …

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Hey Duggee charms fans in first UK meet and greet appearance

Hey Duggee charmed fans during his first official meet and greet appearance in the UK last week, when the popular preschool character took to Drusillas Park to offer out Duggee Hugs to youngsters. Rainbow, the renowned character costume specialist was ‘delighted by the sea of Hey Duggee t-shirts, toys and …

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Universal’s Classic Monsters rise up at Universal Studios retail

Universal’s Classic Monsters appear to have risen once again, this time as the focal point of an entire retail destination within Universal Studios Florida. The studio has revamped its Cyber Image Store – a former Terminator 2: 3D gift shop – into a curated Universal’s Classic Monsters shop, moving away …

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Don’t miss out on this year’s Light Fund Comedy Night

Time is running out to book your place at this year’s side-splitting Light Fund Comedy Night, returning to the Hoopla Improv Comedy Club next month. Jasper Cromwell-Jones will headline the evening of mirth with his blissfully ignorant but loveable dope act that will look to delight audiences with stories of …

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