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The Elf on the Shelf renews festive partnerships with Kellogg’s and Hyde Park Winter Wonderland

The popular Christmas brand, The Elf on the Shelf will be making its return this festive season, having renewed its partnerships with the breakfast brand Kelloggs and the popular London destination, Hyde Park Winter Wonderland, for the second year running. Following its retail and licensing success so far, and for …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Sony Pictures Consumer Products celebrates El Camino with Breaking Bad merch roll out

Sony Pictures Consumer Products is celebrating the launch of the Netflix event, El Camino: A Breaking Bad Movie with the launch of a worldwide Breaking Bad licensing and merchandising programme. SPCP has enlisted the team best known for the nostalgic interactive experiences Saved by the Max, Good Burger and Peach …

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Record visitor numbers for BLE’s big move to London ExCeL

Brand Licensing Europe 2019 has achieved record visitor numbers with a rise of three per cent to 8,062 visitors and an increase from 264 to 268 exhibiting companies at the show’s new London ExCeL home. As the dust settles on another successful BLE, the organisers are already turning their attention …

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Decca Records celebrates 90 years with new session ale, The Decca Supreme

Decca Records, the UK’s longest-running record label has teamed with the London craft beer company, Portobello Brewing Company, to launch its new, collaborative beer, the Decca Supreme Ale. Like Decca, which has worked with an array of world-class artists and has released numerous landmark records, the new Session Ale aims …

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OPINION: The beauty in taking brands out of the home

International Immersive Technology specialist, Kevin Williams of KWP, takes a look at the world of out of home entertainment and the vast potential it holds for the licensing industry. The importance of brand licensing in the explosion of investment in the Out-of-Home entertainment sector has not been lost on anyone, …

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Discovery’s Eurosport makes move for nutrition market with Petrow Foods

Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products. Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across …

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Penguin Ventures and Selladoor Family to produce Spot the Dog live show

Penguin Ventures has today secured a new partnership with Selladoor Family as the theatrical production company signs up to develop a new stage show based on Eric Hill’s original Spot books. The live show will launch to coincide with the 40th anniversary of the author’s original Where’s Spot? picture book (published …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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