Home / Live (page 5)

Live

The 2020 B&LLAs are open for entry now

The 2020 Brand and Lifestyle Licensing Awards are now open for entry. Companies wishing to pit their brand licensed merchandise, IP management and retail execution against the crème de la crème of the ever evolving brand and lifestyle licensing industry, are invited to submit entries and nominations now. All those …

Read More »

Oddbods opens first Family Entertainment Centre in China

The first of the global animation studio, One Animation’s, multiple Oddbods themed Family Entertainment Centres has launched in Xi’an, China, having opened its doors on November 30th. The 1,270 square-metre attraction, located over two floors of the newly developed Creative Circle mall is one of the first zones of the …

Read More »

Licensing to take centre stage at Spielwarenmesse Toy Fair in 2020

Germany’s premiere toy industry trade show, Spielwarenmesse is to once again explore the relationship between toys and licensing, providing a platform for the international licensing business when it opens its doors from January 29 to February 2 next year. Licensing International will be the centre point of the show’s licensing …

Read More »

Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures. The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the …

Read More »

Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

Read More »

Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

Read More »

Disney takes new step into VR short animation with Myth: A Frozen Tale

Disney has made official its latest play for the VR space, with the launch of the animated short VR film, Myth: A Frozen Tale. The immersive VR experience launched to cinema goers last night, running alongside the feature-length movie, Frozen 2. Myth is the first VR film to have had …

Read More »

Entertainment One partners with Leolandia to open PJ Masks City theme park attraction in Italy

Entertainment One has secured a multi-year agreement with Leolandia, Italy’s leading theme park destination, that will see the launch of the world’s first PJ Masks City theme park attraction in 2020. Construction on PJ Masks City is already underway and the inauguration is set to take place next spring. The attraction …

Read More »

Walker Books and Forest Holidays launch We’re Going on a Bear Hunt nature trail challenge

Walker Books, alongside its sister companies Candlewick Press and Walker Books Australia is preparing to launch a new We’re Going on a Bear Hunt nature trail challenge at Forest Holidays locations across the UK. This will mark the first time the We’re Going on a Bear Hunt book and illustrations …

Read More »