London and New York toy fairs going ahead as planned

The organisers of the London and New York toy fairs have both issued strong statements regarding their plans for the events, which are slated to go ahead this January and February respectively.

The Toy Association expects to safely host Toy Fair New York at the Javits Center from February 19-22, 2022.

“Hundreds of small and midsize toy & play companies, entrepreneurs, and inventors across North America depend on Toy Fair New York for access to the market and new opportunities,” says Steve Pasierb, president & CEO of The Toy Association. “Many have been looking to the 2022 show to help their businesses recover from the negative impacts of the past two years of the pandemic. While international attendance will be down, and some major players do not plan to be present, Toy Fair New York is still set for the second half of February.”

To ensure the health and safety of all Toy Fair attendees, New York City’s strict indoor activity guidelines and the Javits Center’s own policy requiring proof of vaccination for admission to events will be rigorously enforced. All who enter Toy Fair will be required to wear masks. “Our steadfast requirement for proof of vaccination and mask wearing was seen as somewhat controversial last spring and today provides confidence that all health and safety standards are in place,” added Pasierb.

The Javits Center, now operating at 100% capacity, allows for social distance and is among the safest venues in the country, having received the Global Biorisk Advisory Council (GBAC) accreditation and with the installation of hospital-grade High Efficiency Particulate Air (HEPA) filters (the entire volume of air within the building is completely changed five times per day). Toy Fair has been planned from the onset with wider aisles as part of its health and safety preparations.

“Our industry is one of creativity, human connection, and collaboration, which is something we all desperately need and want – and something Toy Fair uniquely provides,” said Pasierb. “Toy Fair and the Javits Center have the standards and practices in place to deliver a safe environment to gather in person, meet with customers and friends, conduct business, and enjoy networking. With these tools in place, the industry has the opportunity to utilize them.”

Given that no new Covid restrictions are being mooted for England, the British Toy and Hobby Association has released a statement regarding Toy Fair 2022:

“Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance in order to best prepare and work towards delivering a safe and successful Toy Fair 2022 for the industry.

“We are pleased to confirm, given Government has not changed the conditions under which the fair can take place, that we look forward to delivering a great Toy Fair 2022 at Olympia and to welcoming the industry.

“The current regulations allow for large indoor events like Toy Fair to take place with mandatory mask-wearing and COVID-19 status checks, which we will be operating for allparticipants. The requirements for anyone accessing the halls, including exhibitors, contractors, visitors and staff will be either proof of full vaccination, a negative PCR or Lateral flow test (within 48 hours prior to arrival) or medical exemption.

“We would recommend all participants take a Lateral flow test before entering the show.

“The health and safety of our participants is of utmost importance and hence we continue to track the guidance in order to comply with regulations. We are working closely with Olympia to provide a safe environment with enhanced cleaning, multiple hand sanitising stations and two points of entrance/exit to avoid crowding.

“We continue to recommend that exhibitors also strongly factor hygiene into their planning by regularly cleaning high frequency touchpoints and demonstration products, offering hand sanitiser to all visitors and monitoring numbers to avoid overcrowding on a stand. We would recommend participants make appointments to help avoid potential overcrowding issues.

“We would also advise in this exceptional year in light of the ongoing pandemic that exhibitors be prudent on expenditure where possible, especially in case the situation or requirements from government necessitate changes.

“Once again, we thank you for your understanding, patience and support during these difficult times and look forward to welcoming the industry to Toy Fair at Olympia from 25-27 January.”

Keynote speaker and expert panel revealed for Brands & Retail Pitch Smarter Conference

Ryan Beaird, Event Director of the Brands & Retail UK conference – sponsored by global technology business Fabacus – has confirmed the retail buyer panellists and keynote speaker who will close the event, which takes place at the British Library on 20 January 2022 (9am till 6pm).

“I am delighted to have the support of a great group of prominent licensing retail buyers,” says Ryan. “To confirm, we have Karen Hewitt, co-founder of character.com, Ruth Golightly from George at ASDA and, to round off the panel, David Lucas from Studio Retail. They will all bring a huge wealth of experience to the audience Q&A – and I look forward to hearing their thoughts on the retail industry for licensed products.

“I am also very grateful that Stephen Phipson CBE, the CEO of MAKEUK.org – the UK manufacturers organisation – will be the conference keynote speaker and will close the event. MAKEUK.org is the leading voice for UK manufacturers and I am sure the licensees attending will be interested to hear his speech.

“To confirm, the event is 100% taking place. We will adhere to the current government rules and for peace of mind for the attendees I have reduced the audience from 250 to 150, allowing people to spread out in the theatre if they wish – but as a result I now have a very limited amount of seats left.”

Brands Retail UK politely requests that all those coming take a Covid test before the conference and, in line with government guidance, masks will need to be worn inside the theatre during screenings.

The after-event party takes place from 6pm till 9pm at the Ivy Club. The Club is asking that attendees provide proof of a negative Covid test on entry and that masks are worn when entering the premises.

“I have put aside some tickets for consultants, service providers and agents that wish to do some networking in the evening and invite them to come along to watch the panel and keynote from 4:30pm. Tickets cost £75 each for the party, which runs from 6pm till late,” says Ryan.

“I want to thank all the brands taking part and also the event sponsor Fabacus for their continued support.”

The event is free for licensees and retail buyers. Limited tickets are available at www.BrandsRetail.eventbrite.co.uk

For more information visit www.BrandsRetail.uk or email Ryan.Beaird@BrandsRetail.uk

Cityneon to deliver DC and Wizarding World immersive art experiences in 2023

Cityneon Holdings has announced a partnership with Warner Bros. Themed Entertainment to produce two new, unique global touring themed art experiences inspired by DC and the Wizarding World, slated to launch in 2023.

Audiences around the globe will be able to engage in an all-new way with their favourite Super Heroes and the much-loved Wizarding World, through immersive themed art environments. Both experiences will fuse cutting-edge media, sound and technology together to create a truly sensorial visitor experience.

Ron Tan, Executive Chairman & Group CEO of Cityneon, says: “This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences. With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy.”

“We are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed art experiences,” adds Peter van Roden, SVP Warner Bros. Themed Entertainment. “Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”

Additional details will be announced at a later date.

Miraculous – Tales of Ladybug & Cat Noir live experiences come to Spain

Kids and family entertainment company Planeta Junior and award-winning global entertainment studio ZAG have signed a deal with Madhouse to create immersive experiences based on the globally successful animated series MiraculousTM – Tales of Ladybug & Cat Noir. The series was created by ZAG and co-produced with ON kids & family (Mediawan).

Madhouse is the leading integrated leisure activity and entertainment management company behind MadLab, the chain of pioneering retail entertainment centres. Miraculous experiences premiered at the MadLab Oviedo in November, featuring three immersive activities: Parkour Tech, VR Escape Room and VR Labyrinth. MadLab Zaragoza also offers visitors an immersive Miraculous experience.

Parkour Tech is designed for 5–12 year-olds. This new concept allows fans of Miraculous to test their psychomotor skills and complete team missions against the clock. Each group wears an RFID bracelet with a built-in LED reader to practise their teamwork and skills.

The VR Escape Room is an interactive experience for the whole family. This 50 m2 space allows 2-4 people to become Marinnette’s classmates. They have to solve a series of tests in under five minutes to help their favourite superheroes.

Finally, the entertaining Virtual Reality Labyrinth individual experience gives fans of all ages  seven minutes to explore the Eiffel Tower and help stop Akuma, the supervillain from the popular show, from attacking the city.

“MadLab Oviedo allows the whole family to travel to Ladybug and Cat Noir’s Paris and enter the series, becoming a character that helps their superheroes. Joining forces with sector leader Madhouse guarantees our success,” says Antonella Ceraso, Consumer Products Director at Planeta Junior.

“Reaching an agreement with Planeta Junior and ZAG is part of our global strategy to offer new experiences based on entertainment’s most iconic brands and characters. This is just the first of several launches we aim to work on together,” adds Raluca Gavrilovici, Sales Business Manager at Madhouse.

 

Dr Seuss Enterprises teams with Vacasa to create the Grinch’s famous cave

Dr. Seuss Enterprises is teaming up with Vacasa, North America’s leading vacation rental management platform, to create the Grinch’s famous cave. The story of How the Grinch Stole Christmas! will be brought to life for a limited time, giving holidaymakers the chance to experience the Grinch and his dog Max’s home like never before.

Travellers can book the Grinch’s infamous cave (located “Three thousand feet up, Up the side of Mt. Crumpit”) on Vacasa.com starting from 3 December for stays leading up to the Christmas holiday from Dec. 13­–23. The cave is set just outside Boulder, Utah, on a beautiful, remote property. The nightly rate for a stay will be $19.57* in honour of the book’s original release in 1957.

The Grinch’s rocky residence is within a hand-carved cave on the side of a mountain. Designers have decked the halls of this multi-level 5,700 square-foot lair with everything a Grinch fan could imagine: there’s a kitchen stocked with roastable beast, Who-pudding, and an emergency stash of Who-hash. A music room includes the Grinch’s organ alongside Max’s drum set leading into the study, main bedroom, guest bedroom, and more. Everywhere they go, visitors will be completely immersed in the world of the Grinch. Even more, the house is outfitted with all of Grinch’s gadgets; his over-the-top coffee machine, armoire with green furry pants, and all the kitchen supplies one would need to host a festive FEAST! FEAST! FEAST!

True to the much-loved Dr. Seuss tale, the cave will have all the details that make the Grinch’s Mt. Crumpit home so iconic. When asked why he won’t be at the cave to greet visitors, the Grinch commented, “I just don’t really want to. Now go away.”

Grinch fans staying at the Grinch’s cave will have the added benefit of Vacasa’s 24/7 guest support and elevated home care. Just like every other Vacasa vacation rental, the Grinch’s cave will be professionally cleaned and cared for by a dedicated local team, so guests can pack up their snoof, and their tringlers and fuzzles and enjoy a worry-free stay.

Interested visitors are encouraged to visit vacasa.com/Grinch for a 3D tour of the cave, and to mark their calendars for booking release times—the limited stays are expected to fill immediately.

*$19.57 nightly rate does not include local lodging tax.

KIDZ BOP and Carter’s get together for the Ultimate Holiday Party

KIDZ BOP, the #1 music brand for kids, and children’s clothing company Carter’s are teaming up for the Ultimate Holiday Party.

The content is available to view on KIDZ BOP’s YouTube channel, where kids can sing and dance along to KIDZ BOP holiday hits and join the KIDZ BOP Kids as they show off their favourite festive outfits from Carter’s, share their holiday traditions, make holiday cards, decorate cookies, and more.

The KIDZ BOP & Carter’s Ultimate Holiday Party is available to watch here.

Since its inception in 2001, KIDZ BOP has sold more than 22.5 million albums and generated over 6.5 billion streams, and has had 24 Top 10 debuts on the Billboard 200 Chart. The music franchise is expanding internationally and currently records in five different languages.

Carter’s, Inc. is the largest branded marketer in North America of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognised brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally, and through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and on-line at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca.

Hoppy Days: new Peter Rabbit attraction is coming to Blackpool

Beloved characters from the award-winning PETER RABBIT animated TV series, produced by Silvergate Media, are set to make a new home on Blackpool’s famous seafront next year, in a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series.

Developed by location-based entertainment company Merlin in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council, the £1 million investment has been 18 months in the making. The attraction is set to open next door to the famous Madame Tussauds Blackpool as part of a new standalone experience. The addition will join Merlin’s six other attractions in Blackpool including The Blackpool Tower and SEA LIFE Blackpool.

The new experience will provide visitors with the opportunity to hop into the world of Peter and his friends to embark on an adventure across five themed zones. Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete the challenges and earn badges – seeing if they have the skills to join the secret treehouse club. Guests will also be able to meet, greet and ‘high-paw’ with Peter himself.

“Working with Merlin on creating this attraction over the past year, pulling together ideas and new themes from the show and seeing them come to life has been such a thrill,” says Thomas Merrington, Creative Director Live & Experiential at Penguin Ventures. “This really will deliver a brand new experience and I am so excited to see how our young fans will engage with the multiple aspects of this highly interactive play attraction.”

 

 

Magic Light Pictures teams up with ODEON for festive family experience

Magic Light Pictures and ODEON Cinemas have teamed up to bring a large selection of the multiple Oscar-nominated company’s animated specials to the big screen in the run-up to Christmas.

Since half term, double bills of half-hour family films have been rolling out in ODEON cinemas across the UK and Ireland. Screenings of the specials, based on the much-loved books written by Julia Donaldson and illustrated by Axel Scheffler, are set to continue throughout December to provide the perfect way to get the whole family into the Christmas spirit.

A double bill of The Gruffalo’s Child and Stick Man is due to begin from 4 December, showing in 113 locations to run across the month.

A selection of  cinemas are also airing the specials through the week outside of the traditional weekend children’s screenings.

Hannah Jones, Magic Light Pictures Distribution Executive, says: “We are delighted to partner with ODEON cinemas to offer families throughout the UK and Ireland another chance to watch these wonderful films on the big screen, and recapture the magic of these timeless films. The fabulous immersive experience that ODEON provides for its cinemagoers will be key to bringing these films to life, and it will make for a fantastic family outing.”

Magic Light’s award-winning festive family specials have become a Christmas tradition on the BBC, where they are watched by millions every year. New for 2021 is Superworm, featuring a hero with a difference and a wonderfully entertaining villain who clash to thrilling effect. Superworm premieres on Christmas Day on BBC One.

New US licensing partnerships for Moomins

King Features Syndicate has announced a robust new licensing programme for the children’s property Moomin as the brand continues to gain momentum in North America. This growth is supported by new consumer product launches, the recent theatrical release of TOVE – a new biopic about Moomins’ creator Tove Jansson – and a Moomin exhibit now open at the National Children’s Museum in Washington, D.C.

On November 5, Just Peachy, a California clothing and accessories brand, released its line of Moomin-inspired apparel, accessories and novelty items including hoodies, sweatshirts, bags and woven throw blankets. Additionally, the fan-favourite Ripple Junction apparel line has been renewed with Moomin-themed tops, loungewear, joggers, swimsuits, mobile phone accessory, pins and more. Moomin characters will appear on assorted apparel, accessories, footwear and skateboard decks from Rowing Blazers in 2022.

The expanded Moomin licensing programme comes on the heels of the biopic TOVE, which was theatrically released in the U.S. earlier this year. The movie follows the artistic struggles and unconventional personal life of Tove Jansson, who found worldwide success from an unexpected side project: the creation of the beloved world of the Moomins.

Now through January 9, 2022, fans in the United States can experience the magic of Moominvalley in person at the National Children’s Museum in D.C. by visiting the “Moomin Animations – Thrills and Cuddles” exhibit. The exhibit is produced by the world’s only Moomin Museum and brought to the U.S. by the Embassy of Finland in Washington, D.C. Combining texts and colourful illustrations, the exhibit retells the story of how the Finnish author Tove Jansson’s beloved Moomin books and comics have been brought to life using animation. Families can enjoy Moomin animation from different eras and parts of the world, from the very first Moomin film to premiere on TV to the most recent, award-winning 3D animation series, Moominvalley. The exhibition is co-produced by the Moomin Museum, the Embassy of Finland in Washington, D.C., National Children’s Museum, Gutsy Animations Ltd. and Moomin Characters Ltd., and is supported by Finarte and Lovi Ltd.

As part of the annual Kids Euro Festival in D.C., organised by the EU Delegation to the United States, the Embassy of Finland and National Children’s Museum distributed 400 free tickets to the exhibition this autumn. In addition, the festival offers a variety of free online programming for everyone to enjoy at home. Upcoming events include The Music of Moominvalley (Saturday, November 20, 10:30 am ET), in which composers Samuli Kosminen and Jarmo Saari share how they made the music for the hit TV series Moominvalley (Gutsy Animations, 2019), and Christmas in Moominvalley (Saturday, December 11, 10:30 am ET). Log on to hear a Moomin story written by Tove Jansson and learn about the holiday traditions of Finland.

“Moomin and its charming characters are known around the world for friendship, love and adventure and have become a true cultural phenomenon,” says King Features Vice President and General Manager, Global Head of Licensing, Carla Silva. “We are thrilled to be sharing the Moomin values with consumers in North America through local products and experiences that the whole family can enjoy.”

First debuted more than 75 years ago, Moomin has an extensive fan base across European territories and is now gaining popularity in North America. The 3D CGI series Moominvalley currently airing in multiple territories around the world.

 

Snowman Enterprises relaunches Winter Windows initiative in support of The British Red Cross

Snowman Enterprises, a Penguin Random House company, has announced that it will be launching The Snowman Winter Windows initiative this November.

Inspired by the rainbows that were displayed during the Covid pandemic last year in support of key workers, last year’s The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ timeless picture book, The Snowman, to share a little magic with their community and help to raise vital funds for UK children’s hospices.

This year, Snowman Enterprises is working with longstanding charity partner the British Red Cross to reach an even wider audience. The British Red Cross will be the charity partner for the 2021 Winter Windows campaign and will be encouraging children to create Snowman window scenes by including the activity as part of their schools outreach programme. Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.

Georgie Hart, Head of Community Education at the British Red Cross says: “As a long-time partner of Snowman Enterprises we’re delighted to be their chosen charity for this year’s Snowman Winter Windows Campaign. Our Kindness Calendars – which are used by thousands of teachers in schools across the country to help children learn about kindness – will include a Snowman Winter Windows stencil to help children create wonderful winter scenes. We can’t wait to see The Snowman and The Snowdog popping up in windows around the UK this Christmas.”

Snowman Enterprises has engaged multidisciplinary artist and social media influencer James Lewis as The Snowman Winter Windows ambassador this year. James will create a series of digital tutorials and content to inspire families to take part in this new festive tradition and create a Snowman Winter Window at home.

Izzy Richardson, Global Brand Director at Penguin Random House, says: “We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for The Snowman, and sprinkle some magic at home and in local communities.  We’re delighted to be working with the super talented James Lewis this year and we know his that incredible content is going to bring The World of The Snowman to an even wider audience.”

The World of The Snowman website has recently been relaunched and will host the digital content and tutorials, whilst James Lewis will share content with his global audience of over 5million followers on Instagram and TikTok.

“Having been a life-long fan of the work of Raymond Briggs, it was an honour to be asked to be ambassador for The Snowman Winter Windows Campaign this year,” says James. “The festive season for me is all about getting together with family and creating new memories, so I’m excited to invite people from all over the world to join me in bringing the magic home by creating a Snowman window display.”

In addition, James will be hosting a live draw-a-long segment at a World of The Snowman influencer event this November which will offer guests and their families a fully immersive, festive family workshop.