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ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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London Stationery Show to work with the show’s founder on new direction and future of the annual event

The team behind the London Stationery Show, Ocean Media has detailed a new move that will see it collaborate in partnership with the show’s founder himself, Chris Leonard-Morgan to work on the future development of the show. Leonard-Morgan will work with the event director, Alex Butler as special advisor on …

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Nick Jr, Acamar and Aardman among licensing line up for Play at Home Fest 2

Dr Gummer’s Good Play Guide is putting the final preparations in place for the second installment of the virtual family festival, Play at Home Fest, this weekend. Following the success of the inaugural event in May this year, major players from the licensing space are headlining the upcoming event. Nick …

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Bit Fry Game Studios scores NFL Players Association partnership for its latest video game push

Bit Fry Game Studios has struck up an agreement with OneTeam Partners and the NFL Players Association to bring an officially-licensed football game to the studios’ growing line-up of sports videogames. The games developer already incorporates select NFL players into its existing arcade action NHL-licensed hockey game Ultimate Rivals: The …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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Mayflower 400 cultural anniversary programme gets underway with extension into 2021

Arts Council England and the Mayflower 400 team are hitting the play button on a programme of activity surrounding the 400th anniversary of the Mayflower. The programme started in Southampton earlier this month with the launch of Wampum: Stories from the Shells of Native America, a national touring exhibition curated …

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Comic effect: How the UK’s love for comic books is keeping The Cartoon Museum Covid-secure

Whether it was at its former home along Little Russell Street in London’s Bloomsbury, or its new Wells Street, Fitzrovia abode, The Cartoon Museum had never previously had an issue with footfall. At the height of its popularity in the former location, the museum was pulling in 38,000 visitors a …

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The Rolling Stones to open world-first flagship store on London’s Carnaby Street

Rock ‘n’ roll legends, the Rolling Stones are to open a world-first flagship store on London’s Carnaby Street, featuring exclusive new fashion and merchandise under the RS No. 9 Carnaby brand from this September. The new store has been created in partnership with Bravado, Universal Music Group’s merchandise and brand …

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Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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