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Discovery’s Eurosport makes move for nutrition market with Petrow Foods

Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products. Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across …

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Penguin Ventures and Selladoor Family to produce Spot the Dog live show

Penguin Ventures has today secured a new partnership with Selladoor Family as the theatrical production company signs up to develop a new stage show based on Eric Hill’s original Spot books. The live show will launch to coincide with the 40th anniversary of the author’s original Where’s Spot? picture book (published …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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BLE 2019: Team GB to launch new marketing campaign at the show

By any means or metaphor possible, Team GB is hurtling, sprinting, vaulting, spring-boarding, possibly sailing (we could go on) into Brand Licensing Europe this year, doubling down on marketing efforts and lifted by a nation ahead of Tokyo 2020. Having seen support grow as a result of its brand licensing …

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The ToyNews BLE special issue is ready read online now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the formation of its …

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Escape Live opens doors to its Peaky Blinders escape room experiences

By order of the Peaky Blinders, Escape Live will officially open the doors to its two new escape rooms on Tuesday, September 24. The two new Peaky Blinders escape experiences, The Raid and Double Cross will spin off the show’s story lines, while as part of the redevelopment, Escape Live …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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Penguin teams with BrickLive for The Snowman and the Snowdog tour

The Snowman and the Snowdog are to be immortalised in brick form – well, for just long enough to celebrate the festive season at least, thanks to a new partnership between Penguin Ventures and Bricklive. Together, the pair will produce a new Christmas activation for The Snowman and The Snowdog …

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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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