Media & PR

IMG acquires Dubai’s 20too Licensing as it expands global licensing business

IMG, a specialist in sports, events, fashion, and media, has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business. Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa for many of the world’s …

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Sustainability in Licensing | “The UK and EU have the chance to be world leaders in plastic management”

The UK and the EU have the opportunity to be world leaders in plastic resource management, when legislative changes in packaging and plastics finally kick in, ‘but only if we get it right.’ This is the message being promoted by Stuart Foster, CEO at RECOUP and director of EPRO (the …

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Ethical chocolate and toy brand PlayIn Choc secures crowdfunding to scale business to next level

The ethical confectionery brand, PlayIn Choc has beaten its crowdfunding target of £250,000 to scale up its business and build on the solid foundation it has here in the UK and global markets. The brand has been championed for its message of sustainability while promoting healthier organic treats and natural …

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The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’ Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 …

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Random House Children’s Books to launch Dr Seuss Workbook series for US schoolchildren

Random House Children’s Books has partnered with Dr Seuss Enterprises to launch multi-subject Dr Seuss Workbooks across the US. The new format book series will be aimed at preschool kids through to third grade, encouraging readers to interact with their favourite characters while supporting learning goals. The deal has been …

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Maya the Bee becomes face of World Bee Day at Germany’s retail and tourism group REWE

The European retail and tourism group, REWE has underlined its commitment to the protection of biodiversity across Germany, including that of bees and insects, by celebrating World Bee Day last week with its brand ambassador, Maya the Bee. For the past two years, the popular Studio 100 Media character has …

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Peter Rabbit selected as Children’s Ambassador for The Queen’s Green Canopy

Beatrix Potter’s Peter Rabbit has been selected as the Children’s Ambassador for The Queen’s Green Canopy initiative, a special Platinum Jubilee project that will see a nation-wide tree planting take place in honour of the Queen in 2022. The Queen’s Green Canopy initiative was launched this week under the theme …

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Comedy channel Dave partners with CALM to launch social cue cards to fight post-lockdown apprehension

The comedy TV channel, Dave has teamed up with the mental health charity CALM (Campaign Against Living Miserably) to create a series of conversational cue cards to help people who are feeling apprehensive of social situations as lockdown comes to an end. The cards were created following original Dave research …

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The Brand Informer launches online platform to ‘change the way brands sell and retailers buy’

The Brand Informer Ltd has launched its new online platform, www.thebrandinformer.com, a service designed to connect retailers directly to brand owners, with the mission of ‘changing the way brands sell and retailers buy.’ The Brand Informer is bridging the gap between brand owners, licensees and retailers, and providing a place …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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