Media & PR

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising Stars Award. The group of young professionals will be recognised at this year’s International Licensing Awards. Each will be commended during the ceremony, taking place on Tuesday, June 4 during this year’s Licensing Expo in …

Disney+ marks a “bold step forward in a new era for the company,” is the message to emerge from the official launch details of Disney’s new streaming service. The new platform will launch on November 12th this year armed with content from the worlds of Marvel, Pixar, classic Disney, Star …

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and will boast “content for …

Marketing efforts around the launch of Game of Thrones’ final season this month have taken on new heights to rival the intensity of the Battle of the Bastards itself, this time striking up a one-off partnership with the British Army’s Coldstream Guards. This week has seen the iconic troupe perform …

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

The fans flocked to the special screening, hosted by Entertainment One at the cinema's Leicester Square location on Sunday, March 17th to mark the latest in the Peppa Pig brand's year-long 15th anniversary celebrations.

“At The Point.1888, we want our clients to be supported in every way. With marketing being such a big part of creating, communicating and promoting products, it is absolutely the right time to add this division to our business."

In the UK, new client brands signing up for its real-time surveys include Liverpool FC, Warner Bros and Immediate Media - the publisher of LEGO’s UK magazines, Radio Times, and Top Gear and Match of the Day magazines.