Home / Media & PR

Media & PR

LIMA reveals this year’s International Licensing Awards Rising Stars

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising Stars Award. The group of young professionals will be recognised at this year’s International Licensing Awards. Each will be commended during the ceremony, taking place on Tuesday, June 4 during this year’s Licensing Expo in …

Read More »

“Disney+ will be a standout in the market,” says firm as more content is revealed

Disney+ marks a “bold step forward in a new era for the company,” is the message to emerge from the official launch details of Disney’s new streaming service. The new platform will launch on November 12th this year armed with content from the worlds of Marvel, Pixar, classic Disney, Star …

Read More »

LIMA details its annual UK Licensing Essentials Course

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and will boast “content for …

Read More »

Game of Thrones’ Night’s Watch march on Tower of London

Marketing efforts around the launch of Game of Thrones’ final season this month have taken on new heights to rival the intensity of the Battle of the Bastards itself, this time striking up a one-off partnership with the British Army’s Coldstream Guards. This week has seen the iconic troupe perform …

Read More »

Bandai UK reveals launch campaign for Robozuna toy range

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

Read More »

Sesame Street, LEGO and Disney among Apple TV+ kids’ content launch

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

Read More »