Media & PR

Full throttle for Formula One as its kids’ fan engagement outpaces football, says The Insights Family

More children are tuning in to the Formula One brand than ever before, with numbers rising by 2.85 million in key European markets alone, and outpacing the growth rate of fans flocking to football, new research from The Insights Family has revealed. The global motorsport brand has witnessed a 17 …

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Acamar Films’ Bing partners with BBC Children in Need for activities, merchandise, and more

Acamar Films and Brown Bag Films are joining forces with BBC Children in Need to inspire young children with this year’s fundraising efforts, as flagship character Bing prepares to feature alongside Pudsey across a range of activities, merchandise, and more for 2021. The cast of Bing will all be donning …

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Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The2021  Licensing Awards. Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, …

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Tonies lands slew of award wins as it enjoys ‘exponential growth in the UK’ through 2021

A period of exponential growth here in the UK for the children’s audio platform, Tonies has been compounded with a slew of awards wins and recognition from across the parents media space. The popular storytelling and music playing Toniebox and its line up of Tonies figures, spanning some of the …

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Bits and Pixels revamps website to showcase company’s evolution into events and influencers

The video game and geek culture licensing and brand extension agency, Bits and Pixels has revamped its website to reflect the evolution of the company and its expanded business into event production and influencer recruitment. Founded in 2016, Bits and Pixels set out initially to provide a specialised brand extension …

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The Insights Family launches IP performance comparison tool called the IP Index

The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …

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Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

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DC Thomson, Redan, and Egmont among kids’ publishers to back Wastebuster’s Recycle to Read scheme

A group of the UK’s biggest names in children’s magazines, including DC Thomson and Redan Publishing has signed up to become founding members of the education, research, and recycling programme, Recycle to Read, a campaign aimed at creating a more circular economy for children’s toys. This week will see the …

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IMG acquires Dubai’s 20too Licensing as it expands global licensing business

IMG, a specialist in sports, events, fashion, and media, has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business. Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa for many of the world’s …

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Sustainability in Licensing | “The UK and EU have the chance to be world leaders in plastic management”

The UK and the EU have the opportunity to be world leaders in plastic resource management, when legislative changes in packaging and plastics finally kick in, ‘but only if we get it right.’ This is the message being promoted by Stuart Foster, CEO at RECOUP and director of EPRO (the …

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