Media & PR

Sustainability in Licensing Conference to be an all virtual event taking place this November

The inaugural Sustainability in Licensing Conference is to be staged as a virtual two-day event taking place this November 24th to 25th, with a line up featuring never-seen-before research and findings from across the manufacturing and retailing landscape. SILC 2020 will be the first event of its kind and promises …

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Soundtrack Your Brand renews licensing partnership with Warner Music and rolls out Soundtrack Unlimited

The business to business music streaming service, Soundtrack Your Brand, has renewed its global licensing agreement with Warner Music as it introduces a new on-demand service Soundtrack Unlimited, to enable business users to have more control over the music they play to their customers. Soundtrack supplies licensed streamed music for …

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Asmodee Entertainment brings board game art work to life in Artovision partnership

Asmodee Entertainment has signed a new licensing partnership with Artovision to bring to life several of its tabletop gaming properties through Artovision’s innovative multi-dimensional art collectables. Under the deal, Artovision will develop pieces inspired by the artwork of Catan, Arkham Horror, Twilight Imperium, KeyForge, and Legend of the Five Rings. …

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Licensing International’s Graham Saltmarsh on the shape of things to come for the UK’s licensing scene

One month into his new position as MD of Licensing International’s UK division, the licensing industry stalwart Graham Saltmarsh has already begun to cook the plans with which he aims to give the organisation the shake up that the year 2020 has required of it. Whether it’s the proposed introduction …

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Roundtable: Creating a brand with longevity and the factors that build a programme with steam

Richard Pink, Ashley Holman, Nikki Samuels, Gabrielle Sims, and Asda/George children’s buyer, Ruth Golightly, are among the licensing experts taking part in a specially curated panel session at next week’s Festival of Licensing, exploring the topic of brand longevity and the multitude of factors that need to be aligned in …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Brand Central named global consumer products agency for US YouTube-created lifestyle brand Full Send

Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys. Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send …

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Moonbug Entertainment partners with Virgin Media to expand kids’ programming in the UK

Moonbug Entertainment is partnering with Virgin Media to expand its children’s programming across the UK. Under the partnership, ten new shows will air on Virgin Media’s TV platform, starting with a roll out from mid October. The children’s programming set to air includes Blippi, Little Baby Bum, Playtime with Twinkle, …

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Caroline Mickler teams with Iconic Images to represent iconic fashion photographer Norman Parkinson

Caroline Mickler Ltd has teamed up with Iconic Images to represent Norman Parkinson, most commonly recognised as one of the most important and celebrated fashion photographers of the 20th century. With a career spanning the 1950s to ’80s, including a long collaboration with Vogue Magazine, Parkinson’s images are known for …

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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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