Media & PR

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

In the quest to answer the question, how can you create not just a great toy brand, but a loved one, PR agency Energy PR has uncovered a few home truths about the nature of customer loyalty, all of which it lays out in its new Brand Love research report. …

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

The family-oriented marketing agency, Kids Industries has scooped Best Branded Learning App in the digital category at the 2021 Kidscreen Awards for the Amazing Planet app, developed in partnership with the conservation charity WWF-UK. A high-profile celebration of children’s content excellence, the Kidscreen Awards pay tribute to outstanding kids and …

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media. Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment …

The industry’s first licensing relationship management platform, Flowhaven, has raised a $16 million Series A financing round, bringing the total amount raised by the company to $21.5 million to date. The financing round was led by Sapphire Sport, with participation from existing investors Global Founders Capital and Icebreaker.vc. The new …

Compounding a 30 year history in driving partnerships centered on sustainability and strong ethics, Louis Kennedy has joined the Products of Change initiative as it looks to ‘share ethos with organisations across the licensing space’ and encourage fundamental change across businesses. Founded in 1991, Louis Kennedy set out its own …

The British game show brand, Bullseye, has made a donation to a charity supporting victims of crime in England and Wales after footage from the show featuring the convicted serial killer, John Cooper, was used in the production of the ITV series, Pembrokeshire Murders. As a part of its deal …

Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of …

The environmental awareness platform, Wastebuster has partnered with Products of Change to bring together a cross-sector of stakeholders to share knowledge, resources, and finance, to develop an efficient, environmental, and sustainable means of recycling plastic toys. In partnership with EPPIC (Extended Plastics Partnerships for Innovation in Circularity) the programme will …