Media & PR

Hyve Group introduces Spring & Autumn Fair Online Marketplace

Hyve Group has detailed the launch of its Spring & Autumn Fair Online Marketplace, an online platform that will enable global partners across the wholesale home, gift, and fashion sectors the chance to trade throughout the year. The Online Marketplace is a brand extension to the heritage brands Spring & …

Read More »

Edutainment Licensing secures NSPCC Buddy partnership with Kennedy Publishing

Edutainment Licensing has secured a new partnership with Kennedy Publishing for its NSPCC ‘speech bubble’ mascot, Buddy. The campaign will start on May 26th in the publisher’s Busy Time, and will continue in Get Busy on June 24th. Kennedy Publishing is a leading publisher in the children’s magazine sector, with …

Read More »

Spin Master launches toy and game recycling scheme with TerraCycle in the US and Australia

The global toy company, Spin Master has partnered with the international recycling organisation, TerraCycle to launch its own toys and games recycling scheme across the US and Australia. Through the Spin Master Recycling Programme, consumers will now be able to send in Spin Master toys and games to TerraCycle to …

Read More »

Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

Read More »

The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

Read More »

Kids Industries joins forces with teams in France, Germany, and Spain to create The League

The family-focused marketing agency, Kids Industries, has joined forces with like-minded agencies in France, Germany, and Spain to create The League, a European industry network with the goal of offering international research and surveys, as well as brand strategy and design to companies across the globe. The League currently consists …

Read More »

Book of Beasties embarks on mission to provide 500 London schools with children’s mental health support

The Book of Beasties, a London-based start-up and team behind the mental wellness card game of the same name, has committed to providing up to 500 schools with free mental health support to better help children through the current coronavirus crisis. The move follows research conducted by the children’s mental …

Read More »

New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

Read More »

Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

Read More »