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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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Strong night for Epic Games’ Fortnite as 2019 International Licensing Awards winners are revealed

Epic Games’ hit video gaming franchise, Fortnite won big at this year’s Licensing International 2019 International Licensing Awards, having taking home the coveted accolade across five categories. The popular battle royale game cleaned up when it took home a sweep of awards across Best Licensed Products apparel/footwear/accessories, Toys/games/novelties for ages …

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Born Licensing case study: Changing the licensing lexicon with JoyPixels

Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …

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DJ Murphy scoops Launch of the Year for LOL Surprise Magazine at ACE Awards

DJ Murphy has been handed the prize for Launch of the Year with its LOL Surprise Official Magazine at this year’s ACE Newspaper and Magazine Awards. The new title launched in March last year as a four-weekly publication with every issue bagged and offering branded cover gifts. By the end …

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LIMA welcomes “new era of licensing” with Licensing International rebrand

LIMA, the International Licensing Industry Merchandisers’ Association is marking the new era of the professional licensing community, rebranding itself as Licensing International from today. The new name, identity and visual language has all been designed to “better reflect the current state of the licensing industry and where it’s headed in the future.” …

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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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MV Sports, Aykroyds named among first PAW Patrol Summit award winners

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. The toy company was joined by the likes of Aykroyds TDP, Dairycrest, and Primark to be recognised at the event. Last week, Viacom Nickelodeon Consumer Products …

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Netflix secures “overall deal” with Dark Horse Comics following The Umbrella Academy success

Netflix has signed an “overall deal” with the comic book publisher Dark Horse Entertainment, having seen success with the adaptation of its The Umbrella Academy comic series. The series was recently renewed for a second season, in a deal that was followed with a wider reaching partnership for Dark Horse …

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BLE shortlisted for AEO Award

Brand Licensing Europe has been shortlisted for an Association of Event Organisers Excellence Award. The show, which celebrates its 21st anniversary in 2019, takes place October 1st to 3rd 2019 at ExCeL London. The BLE team is a finalist in the Best Trade Show (over 8,000 sq. m) category. The …

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Dolly Parton names IMG her first global licensing agency

The famed country musician, Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME. The multi-year partnership will see IMG work with the US music icon to create a lifestyle brand that will provide engaging …

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