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Media & PR

The Licensing.biz Powerlist is making its return for 2019

The Licensing.biz Powerlist is making its return for 2019, once again celebrating the top 100 most influential brands across the character and entertainment, brands and lifestyle, art and design, and sports sectors. The Powerlist 2019 will be unveiled to the industry at this year’s Brand Licensing Europe and will celebrate …

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The Jim Henson Company lands Disney and Discovery Channel in broadcaster line-up for Dinosaur Train and Word Party

The Jim Henson Company has secured a raft of broadcast partners for the latest season of its award winning pre-school series, Dinosaur Train, landing both Disney and Discovery Channel internationally. Season five of Dinosaur Train, scheduled to premiere in the U.S. on August 26, 2019, on PBS KIDS, will be available …

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Angry Birds really will take flight with latest leisure airline Neos partnership

Angry Birds – the stars of cinema, games, toys, and more, is taking flight over the next few months, with a personalised 737 thanks to a partnership with the leisure airline, Neos. This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which …

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Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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Strong night for Epic Games’ Fortnite as 2019 International Licensing Awards winners are revealed

Epic Games’ hit video gaming franchise, Fortnite won big at this year’s Licensing International 2019 International Licensing Awards, having taking home the coveted accolade across five categories. The popular battle royale game cleaned up when it took home a sweep of awards across Best Licensed Products apparel/footwear/accessories, Toys/games/novelties for ages …

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Born Licensing case study: Changing the licensing lexicon with JoyPixels

Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …

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DJ Murphy scoops Launch of the Year for LOL Surprise Magazine at ACE Awards

DJ Murphy has been handed the prize for Launch of the Year with its LOL Surprise Official Magazine at this year’s ACE Newspaper and Magazine Awards. The new title launched in March last year as a four-weekly publication with every issue bagged and offering branded cover gifts. By the end …

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LIMA welcomes “new era of licensing” with Licensing International rebrand

LIMA, the International Licensing Industry Merchandisers’ Association is marking the new era of the professional licensing community, rebranding itself as Licensing International from today. The new name, identity and visual language has all been designed to “better reflect the current state of the licensing industry and where it’s headed in the future.” …

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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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