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Media & PR

MV Sports, Aykroyds named among first PAW Patrol Summit award winners

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. The toy company was joined by the likes of Aykroyds TDP, Dairycrest, and Primark to be recognised at the event. Last week, Viacom Nickelodeon Consumer Products …

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Netflix secures “overall deal” with Dark Horse Comics following The Umbrella Academy success

Netflix has signed an “overall deal” with the comic book publisher Dark Horse Entertainment, having seen success with the adaptation of its The Umbrella Academy comic series. The series was recently renewed for a second season, in a deal that was followed with a wider reaching partnership for Dark Horse …

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BLE shortlisted for AEO Award

Brand Licensing Europe has been shortlisted for an Association of Event Organisers Excellence Award. The show, which celebrates its 21st anniversary in 2019, takes place October 1st to 3rd 2019 at ExCeL London. The BLE team is a finalist in the Best Trade Show (over 8,000 sq. m) category. The …

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Dolly Parton names IMG her first global licensing agency

The famed country musician, Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME. The multi-year partnership will see IMG work with the US music icon to create a lifestyle brand that will provide engaging …

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IMC Toys USA launches animated series based on popular Cry Babies IP

IMC Toys USA has launched its own animated series based on its popular toy IP Cry Babies and Cry Babies Magic Tears. More than 35 episodes can now be viewed on the Cry Babies YouTube channel. Season one and two of the new animation will also be available on Amazon …

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GB Eye sees ‘strong growth for 2019’ with Hello Communications partnership

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

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The Brand & Lifestyle Licensing Awards winners have been revealed

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry. Chiles lead the ceremony – now in its fourth year – handing out accolades …

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