Media & PR

Chefclub teams with DoohYouLike to create the Culinary Advertising Agency in France

Foodie brand, Chefclub has teamed up with DoohYouLike to offer customers a new omnichannel experience that mixes videos of creative recipes with synchronised multi-broadcasting on social media as well as on screen in store. The partnership is to roll out across France under the name the Culinary Advertising Agency. This …

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Boat Rocker Studios signs raft of leading UK licensees for pre-school hit Love Monster

Boat Rocker Studios has detailed a raft of new licensees for its popular new pre-school series, Love Monster spanning nightwear, bedding, daywear, and dress-up and accessories. Love Monster launched on CBeebies in January this year and already it has proved a hit among young audiences. Support for the series has …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Baby Shark lands new animated TV series on Nickelodeon

Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December. With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas …

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Licensing.biz teams with Emoji to celebrate World Emoji Day this July 17th

Glance to the right. Not too far, because that’s probably your kitchen, but just to the right of these words. There you go. Is that a face familiar to you? In fact, it very well could be yours. What you may have noticed as you scroll through Licensing.biz’s daily content …

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Disability visibility: ToyLikeMe’s mission to change the children’s industry with MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Pocket.watch takes Ryan’s Mystery Playdate to global markets and launches new mobile game

Pocket.watch has detailed its plans to expand the hit children’s TV series Ryan’s Mystery Playdate to international markets, starting with Amazon FreeTime Unlimited in Germany, while Pocket.watch’s gaming division will launch a new Ryan’s Mystery Playdate mobile game called Blast. On top of this, the studio has revealed that the …

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Licensing International welcomes six new members to its Board of Directors

Licensing International has elected six new members to its Board of Directors, each taking up their post from July 1st this year. LMCA’s Alan Kravetz, Miller Kaplan’s Vincent Leoni, and Sesame Workshop’s Valerie Mitchell Johnston join Peanuts Worldwide’s Roz Nowicki, Encantos’ Steven Wolfe Pereira, and IMG’s Miki Yamamoto in taking …

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Scholastic’s The Magic School Bus lands feature length film deal

The Magic School Bus is heading to the big screen for the first time in its 26-year history, thanks to a new deal between Scholastic Entertainment, Brownstone Productions, Marc Platt Productions, and Universal Pictures. The feature length, live action hybrid film will star Elizabeth Banks as the widely-popular Ms Frizzle. …

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#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen

A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …

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