Media & PR

Licensing International’s Graham Saltmarsh on the shape of things to come for the UK’s licensing scene

One month into his new position as MD of Licensing International’s UK division, the licensing industry stalwart Graham Saltmarsh has already begun to cook the plans with which he aims to give the organisation the shake up that the year 2020 has required of it. Whether it’s the proposed introduction …

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Roundtable: Creating a brand with longevity and the factors that build a programme with steam

Richard Pink, Ashley Holman, Nikki Samuels, Gabrielle Sims, and Asda/George children’s buyer, Ruth Golightly, are among the licensing experts taking part in a specially curated panel session at next week’s Festival of Licensing, exploring the topic of brand longevity and the multitude of factors that need to be aligned in …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Brand Central named global consumer products agency for US YouTube-created lifestyle brand Full Send

Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys. Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send …

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Moonbug Entertainment partners with Virgin Media to expand kids’ programming in the UK

Moonbug Entertainment is partnering with Virgin Media to expand its children’s programming across the UK. Under the partnership, ten new shows will air on Virgin Media’s TV platform, starting with a roll out from mid October. The children’s programming set to air includes Blippi, Little Baby Bum, Playtime with Twinkle, …

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Caroline Mickler teams with Iconic Images to represent iconic fashion photographer Norman Parkinson

Caroline Mickler Ltd has teamed up with Iconic Images to represent Norman Parkinson, most commonly recognised as one of the most important and celebrated fashion photographers of the 20th century. With a career spanning the 1950s to ’80s, including a long collaboration with Vogue Magazine, Parkinson’s images are known for …

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World’s most valuable toy brands could lose up to $3bn in brand value to Covid-19, says Brand Finance report

The world’s top 25 most valuable toy brands – a list that includes the likes of LEGO, Barbie, and Bandai – could lose up to $3 billion worth of brand value as a result of the Covid-19 pandemic, according to the latest report to emerge from the independent brand valuation …

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LEGO unleashes the LEGO DC Batman 1989 Batwing, inspired by the Tim Burton classic movie

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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Mythological Japanese IP Samurai Animals prepares for 10th anniversary with licensing showcase

The global licensing award-nominated character franchise, and popular Japanese IP, Samurai Animals is preparing to celebrate its tenth anniversary next year, with an 11-month run-up of launches, including a new online platform, promotional video, and a series of trade show exhibit initiatives. Samurai Animal is a mythical Japanese saga that …

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Hasbro and ADK Emotions to host first digital Beyblade Burst Championship

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational. Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global …

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