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Media & PR

Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

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PepsiCo ramps up licensed offering with IMG

‘We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories,’ says IMG’s Matthew Primack.

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