Media & PR

Licensing International taps into Nordic’s ‘rising potential in licensing space’ with new office launch

Licensing International is to establish a new office in the Nordics, in cooperation with the Association of Agents and Managers in Creative Industries of Finland (AGMA). The new Licensing International Nordics joins Licensing International’s network of global offices, which also includes locations in the UK, Germany, Australia, France, China, Japan, …

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MGM’s Robert Marick on how Vikings is invading the licensing scene

As the home of the Bond (that’s James Bond) and the Rocky movie franchise, MGM has a history of knowing how to tell a compelling story. Sit down with the studio’s executive vice president of global consumer products for any amount of time, and very quickly conversation will turn to …

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ITV Studios’ The Rubbish World of Dave Spud ‘promises great things for licensing’

ITV Studios Global Entertainment (ITVS GE) will be showcasing licensing opportunities for brand-new CITV comedy animation The Rubbish World of Dave Spud at Brand Licensing Europe next week, following ‘far from rubbish ratings’ since the show’s launch. In fact, according to the Studio, ratings for the new animated series ‘have …

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Herschend Entertainment: “With Alpha Group we’re bringing Chuggington to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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The ToyNews BLE special issue is ready read online now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the formation of its …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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Licensing chatter: Marie-Laure Marchand talks survival in a land of giants

With a career spanning 25 years in the children’s entertainment and licensing space, the former head of global consumer products at Xilam, and now SVP of consumer global products at ChefClub, Marie-Laure Marchand has seen the industry through all manner of evolution. Licensing.biz sits down with the licensing industry expert …

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Generation Media brings Masha and the Bear to UK cinemas with Vue campaign

Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20. The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha and the Bear …

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The RNLI sees off competition for Toy Designer of the Year accolade at 2019 Play Creators Festival

The Royal National Lifeboat Institution has come out on top amid strong competition for the coveted Toy Designer of the Year for Licensed Product at this year’s Play Creators Awards. Designers Mike Wyatt and Matthew Wright saw off competition from the creative minds behind products such as Trends UK’s Count …

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Mumsnet steps into the licensing game with The Point. 1888

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’. As part of the programme, Mumsnet has tasked The Point.1888 to create new branded products across categories such as home, beauty, fashion and …

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