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Media & PR

PepsiCo ramps up licensed offering with IMG

‘We look forward to continuing to build PepsiCo’s flourishing fashion-forward apparel portfolio, as well as extending into other brand-relevant categories,’ says IMG’s Matthew Primack.

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Pink Key’s Richard Pink on what makes Pringles a distinct brand

The Pringles licensing programme is going from strength to strength, with existing licensees all looking to expand their product offering. Pink Key’s Richard Pink reveals why the firm expects a long career with the property and teases a potential new licensee.

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Egmont Publishing inks Moana Magazine

‘We are sure that fans of the movie will want to continue their adventures with Moana and Maui through the joy of print,’ says Egmont Publishing’s Laura Adnitt.

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Monster Brands: Capcom talk their AW slate

As the publisher behind some of the most iconic game brands of all time including Street Fighter, Resident Evil and Monster Hunter, Capcom are a major player in the world of licensing. We sat down with licensing consultant Michele Pearce to find out more about the firm's upcoming projects.

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How is H&A redefining the luxury bathing aisle?

Licensed brands are storming the beauty and bathing goods sector, with H&A enjoying new launches with the likes of Spider-Man and Krispy Kreme. Here, Holly Orton, the firm’s licensing and marketing manager, discusses the growth of the business and its plans to target the female demographic.

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