Media & PR

‘We are working with partners who will create a unified whole-child product offering from breakfast to bedtime,’ says Sesame Workshop’s Maura Regan.

The special themed magazine will feature a raft of Yo-Kai Watch activities as well as the chance to win a Nintendo 2DS.

Sesame Street is set to make its debut in the UK next month, and with season three and four of The Furchester Hotel launching in autumn, the property’s success looks set to continue. Here, Risa Greenbaum, AVP of international licensing at Sesame Workshop reveals why guests at BLE 2016 should stop by CPLG’s stand to learn more about the brand.

With plans to expand into more categories in the future, we could soon be seeing Slush Puppie branded toys and food. Here, Richard Pink, MD of Pink Key, reveals why the iconic pup is still so popular with adults and children alike and why the next 12 months are critical to the brand.

The two companies will now represent Tiana, the star of the hit YouTube show.

"The collaboration is in line with the group’s licensing strategy to attract top YouTube talent," said Katie Price, licensing director, Hachette Children’s Group.

‘This additional revenue will make a difference to thousands of brave men and women as they battle to rebuild their lives,’ says Help for Heroes’ Marcus O’Shea.

Proceeds from the apparel collection will help disadvantaged young people move into work, education and training.

The 24 hour campaign, currently active in the US and the UK, features a number of activities while promoting the hashtag #RoaldDahlDay which kids can use to tag their Dahl inspired artwork within the community.

According to the Brand Love Study, companies including Nickelodeon, LEGO, Disney and Crayola are all popular with kids aged from six to 12 years old.