Media & PR

Netflix has signed an “overall deal” with the comic book publisher Dark Horse Entertainment, having seen success with the adaptation of its The Umbrella Academy comic series. The series was recently renewed for a second season, in a deal that was followed with a wider reaching partnership for Dark Horse …

Brand Licensing Europe has been shortlisted for an Association of Event Organisers Excellence Award. The show, which celebrates its 21st anniversary in 2019, takes place October 1st to 3rd 2019 at ExCeL London. The BLE team is a finalist in the Best Trade Show (over 8,000 sq. m) category. The …

The famed country musician, Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME. The multi-year partnership will see IMG work with the US music icon to create a lifestyle brand that will provide engaging …

IMC Toys USA has launched its own animated series based on its popular toy IP Cry Babies and Cry Babies Magic Tears. More than 35 episodes can now be viewed on the Cry Babies YouTube channel. Season one and two of the new animation will also be available on Amazon …

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry. Chiles lead the ceremony – now in its fourth year – handing out accolades …

The global games publisher, Asmodee has created its own fiction imprint under the name Aconyte Books. The division will be publishing novels based on a number of the firm’s best selling game properties. As part of its mission, Aconyte will also be actively pursuing licenses for third-party tie-in fiction, with …