Media & PR

The partnership will see the two digitalise more content in order to preserve older kids’ programmes.

After spending nearly two years at The Smiley Company, Jane Maxey PR and marketing assistant, is gearing up to celebrate the firm’s 45th anniversary. With a number of new partnerships under its belt and a stint at Glastonbury, here she reveals what’s next for Smiley

This week we're highlighting big opportunities at Mattel and Melissa & Doug.

‘We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube,’ says FremantleMedia’s Tessa Moore.

New look, new magazine and industry leading content.

As the RAF gears up for its 100th anniversary celebrations in 2017, a series of events are underway to mark the milestone, from a concert at the Royal Albert hall and a 100-plane fly over. Tim Smith, licensing director at IMG, reveals plans to partner with a range of new licensees to showcase the RAF’s rich heritage and why the iconic brand has garnered so many fans, young and old.

The launch reflects the fast-growing demand for licensing in the territory.

Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.

Marked by several pubs and culminating in food, drink and networking with licensing industry colleagues at Thai Silk, the Hunt is taking place on July 13th.

Having worked on some of the hottest titles in gaming including Overwatch and Metal Gear Solid, this new licensing firm give us their take on the future of the sector.