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Media & PR

Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest …

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Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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Keith Chapman’s new Netflix pre-school series Buddi brings in licensing big guns

Keith Chapman – the much-loved name behind the likes of PAW Patrol and Bob the Builder, has turned his attention to the early pre-school audience, having joined forces with Unanico Studios and creator, Jason Jameson to develop a new animated pre-school series for Netflix. Called Buddi, the show is aimed …

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WWE expands its sponsorship partnership with Mars with new Snickers Fix the World campaign

WWE has expanded its long-standing partnership with Mars Inc in a new deal that will see its Snickers brand serve as the exclusive presenting partner for the upcoming WrestleMania event. The 2020 partnership will mark the brand’s fifth consecutive year as the presenting sponsor of WrestleMania through which three pieces …

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ZAG Studios signs new SVOD and broadcast deals for Power Players

The independent animation studio ZAG has signed multiple deals to bring the first two seasons of its 3D CGI animated-meets-live-action hybrid TV series, Power Players to SVOD and broadcast partners around the world. ZAG has signed a non-exclusive global SVOD deal with Netflix that saw the series launch on the platform …

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Beano partners with World Book Day to support its Share A Million Stories campaign

Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …

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Edutainment Licensing named distribution partner for FUN Union’s adventure series PinCode

Edutainment Licensing has been named the distribution partner for FUN Union’s new adventure series, PinCode in the UK, Australia, and New Zealand, as well as worldwide for school and library digital platforms. The 3D series for primary school children focuses on the adventures of Captain Pin and his crew and …

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Entertainment One is ‘figuring out what Hasbro brands to bring to the screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, said …

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Industry backs The Sustainability in Licensing Conference as it readies for June debut

BBC Studios, Warner Bros. Consumer Products, and ViacomCBS are just a smattering of the industry big hitter to throw their support behind the Sustainability in Licensing Conference, an initiative aimed at breaking new grounds within the licensing industry’s sustainability efforts. In a show of support for the concept launched in …

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The Light Fund’s Licensing Lolz comedy night returns for 2020 with new venue

The Licensing Lolz, an evening dedicated to comedy and raising money for the licensing industry charity, The Light Fund, is making its return for the third consecutive year this year, taking place a new and bigger, better location. This year’s offering of laughter – at both the evening’s comedians and …

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