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Licensing chatter: Marie-Laure Marchand talks survival in a land of giants

With a career spanning 25 years in the children’s entertainment and licensing space, the former head of global consumer products at Xilam, and now SVP of consumer global products at ChefClub, Marie-Laure Marchand has seen the industry through all manner of evolution. Licensing.biz sits down with the licensing industry expert …

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Generation Media brings Masha and the Bear to UK cinemas with Vue campaign

Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20. The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha and the Bear …

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The RNLI sees off competition for Toy Designer of the Year accolade at 2019 Play Creators Festival

The Royal National Lifeboat Institution has come out on top amid strong competition for the coveted Toy Designer of the Year for Licensed Product at this year’s Play Creators Awards. Designers Mike Wyatt and Matthew Wright saw off competition from the creative minds behind products such as Trends UK’s Count …

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Mumsnet steps into the licensing game with The Point. 1888

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’. As part of the programme, Mumsnet has tasked The Point.1888 to create new branded products across categories such as home, beauty, fashion and …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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Rolling Stone strikes up innovative content partnership with World Surf League

The music media brand, Rolling Stone has signed a new partnership with the World Surf League (WSL) in celebration of this season’s WSL Championship Tour, the series that crowns the men’s and women’s world surf champions each year. Under the partnership, Rolling Stone will devote ‘significant editorial backing’ to the …

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The Licensing.biz Powerlist is making its return for 2019

The Licensing.biz Powerlist is making its return for 2019, once again celebrating the top 100 most influential brands across the character and entertainment, brands and lifestyle, art and design, and sports sectors. The Powerlist 2019 will be unveiled to the industry at this year’s Brand Licensing Europe and will celebrate …

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The Jim Henson Company lands Disney and Discovery Channel in broadcaster line-up for Dinosaur Train and Word Party

The Jim Henson Company has secured a raft of broadcast partners for the latest season of its award winning pre-school series, Dinosaur Train, landing both Disney and Discovery Channel internationally. Season five of Dinosaur Train, scheduled to premiere in the U.S. on August 26, 2019, on PBS KIDS, will be available …

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Angry Birds really will take flight with latest leisure airline Neos partnership

Angry Birds – the stars of cinema, games, toys, and more, is taking flight over the next few months, with a personalised 737 thanks to a partnership with the leisure airline, Neos. This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which …

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Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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