Media & PR

Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

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The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

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Kids Industries joins forces with teams in France, Germany, and Spain to create The League

The family-focused marketing agency, Kids Industries, has joined forces with like-minded agencies in France, Germany, and Spain to create The League, a European industry network with the goal of offering international research and surveys, as well as brand strategy and design to companies across the globe. The League currently consists …

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Book of Beasties embarks on mission to provide 500 London schools with children’s mental health support

The Book of Beasties, a London-based start-up and team behind the mental wellness card game of the same name, has committed to providing up to 500 schools with free mental health support to better help children through the current coronavirus crisis. The move follows research conducted by the children’s mental …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

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British children ‘unafraid to challenge adults’ for a better society, says latest Beano Brain report

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

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Kids Industries and WWF-UK win Best Branded Learning App at 2021 Kidscreen Awards

The family-oriented marketing agency, Kids Industries has scooped Best Branded Learning App in the digital category at the 2021 Kidscreen Awards for the Amazing Planet app, developed in partnership with the conservation charity WWF-UK. A high-profile celebration of children’s content excellence, the Kidscreen Awards pay tribute to outstanding kids and …

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Sesame Workshop, WWF and LEGO take home major wins in Kidscreen Awards 2021

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media. Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment …

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