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App now reaches over 30 per cent of kids aged eight to 12 in the UK.
Read More »Naturelly Jelly Juice partners with Hope for Children
A percentage of profits from every Naturelly Jelly Juice pouch sold will go towards the charity's efforts.
Read More »Egmont secures global publishing rights to Trolls
"The world of Trolls is vibrant and colourful and we look forward to seeing it translated from screen to page.”
Read More »VEGAS 2016: Studio 100’s Christophe Drevet on the successful expansion of the Heidi brand
A second series for Heidi is already in production, and with a film set for release in 2018 the property is continuing its success. Christophe Drevet, international consumer products director at Studio 100, reveals details about the new Heidi toys on the way from Famosa and the company’s five-year plan for Maya the Bee.
Read More »Perfetti van Melle’s Marta Ballesteros on why Chupa Chups is performing ‘phenomenally well’
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.
Read More »VEGAS 2016: Marco Hüsges on the “universal appeal” of the emoji brand
With the Licensing Expo under a week away, the emoji company is preparing to showcase its broad portfolio to attendees. Here, Marco Hüsges, CEO and founder of the emoji company, talks about the importance of making relationships with new clients and his favourite thing about the show.
Read More »VEGAS 2016: Mondo TV on the look out for new partners at this year’s Licensing Expo
Mondo TV’s director of consumer products Valentina La Macchia reveals details of its upcoming YooHoo & Friends Licensing Summit at Vegas and the firm’s excitement to appoint a global master toy licensee for the brand.
Read More »DC Thomson launches new Beano Studios arm
Beano Studios will curate new film and TV programmes, digital content, live theatrical experiences, consumer products, the comic and the annual.
Read More »‘Licensing is at the heart of our business’ says Bon Bon Buddies’ Emily Howarth
After being awarded the licensing contract for The Secret Life of Pets earlier this year by Universal, Bon Bon buddies has revealed it is ‘thrilled’ to develop a line of confectionery based on the film. Here, the firm’s international licensing manager Emily Howarth, reveals what licensed confectionery has been most popular and the company’s excitement to be shortlisted for a LIMA international licensing award.
Read More »Koko Rose Media’s Lisa Hryniewicz on the licensing potential of Flora of the Forest
Now that Deer Little Forest has been rebranded to Flora of the Forest, Lisa Hryniewicz, MD of Koko Rose Media, reveals why Flora is a ‘terrific role model’ for girls and how the brand has potential across many categories.
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