Media & PR

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and will boast “content for …

Marketing efforts around the launch of Game of Thrones’ final season this month have taken on new heights to rival the intensity of the Battle of the Bastards itself, this time striking up a one-off partnership with the British Army’s Coldstream Guards. This week has seen the iconic troupe perform …

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

The fans flocked to the special screening, hosted by Entertainment One at the cinema's Leicester Square location on Sunday, March 17th to mark the latest in the Peppa Pig brand's year-long 15th anniversary celebrations.

“At The Point.1888, we want our clients to be supported in every way. With marketing being such a big part of creating, communicating and promoting products, it is absolutely the right time to add this division to our business."

In the UK, new client brands signing up for its real-time surveys include Liverpool FC, Warner Bros and Immediate Media - the publisher of LEGO’s UK magazines, Radio Times, and Top Gear and Match of the Day magazines.

For the month of March, Licensing.biz will be providing the latest girls' market news, features, interviews and analysis - so don't miss your chance to get involved by getting in touch with the team now.

Pick up your Jan/Feb issue of ToyNews at London Toy Fair stand E2 to celebrate some of the biggest licenses in children's entertainment.

As part of the 40th anniversary of Raymond Briggs' The Snowman, Penguin asked leading children's book illustrators to recreate The Snowman in their own styles.