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WildBrain CPLG and Star Trek warp into digital wall art with BeArty

The entertainment, sport, and brand licensing agency, WildBrain CPLG has secured a deal with the tech company BeArty to launch a new digital wall art range inspired by the iconic sci-fi franchise, Star Trek. The deal was brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products. The new partnership …

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The Very Hungry Caterpillar extends its partnership with Action for Children

The Very Hungry Caterpillar is extending its partnership with the UK kids’ charity, Action for Children, with a special growing pack for new subscribers to the organisation that will include a host of gardening projects for youngsters. The initiative will see the inclusion of a bug hotel, how to make …

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World of Toys will return to Hong Kong Toys & Games Fair 2021 with new safety measures

The 2021 Hong Kong Toys & Games Fair will once again play host to the popular international fair programme, World of Toys, created by Spielwarenmesse to make overseas trade fairs more accessible to companies. The international pavilion will be held at the Hong Kong show taking place at the Hong …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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WildBrain Spark tapped to grow global audiences for The Polos and MarcoPolo Learning

WildBrain Spark has been appointed by MarcoPolo Learning to manage the educational media company’s channel and content on YouTube on a worldwide basis. WildBrain Spark will support and bolster the distribution of the content, including its flagship CG animated series, The Polos. The content will run across the official MarcoPolo …

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Simon’s Cat sets first paws down in Brazil with Chico Rei partnerships

Simon’s Cat is soaking up some of that Brazilian culture thanks to a new partnership with Chico Rei, the region’s leading e-commerce platform for creative and personalised products that will see the launch of a special line of t-shirts, mugs, notebooks, phone cases and posters. The new range will feature …

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Marvel Mania returns to the global stage for fifth year with new retail and product initiatives

The popular Marvel retail celebration, Marvel Mania, is making its return this year, bringing kids, families, and fans new ways to wear, connect, and play with the franchise, and it is all kicking off this month with a Marvel-sponsored Superhero Series sports challenge. Now in its fifth year, Marvel Mania …

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Nelvana and Spin Master secure raft of new broadcasters including Netflix for the hit Bakugan franchise

The children’s animated and live action content distributor, Nelvana and kids’ entertainment company, Spin Master have secured a raft of new broadcast partners for both seasons one and two of the hit Bakugan franchise. The new distribution deal for both Bakugan: Battle Planet and Bakugan: Armored Alliance includes Netflix in …

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Jetpack Distribution secures major content deal with South Africa’s SVOD service Showmax

The international children’s and family distributor, Jetpack Distribution, is rocketing into South Africa having secured a new deal with the region’s subscription-based VOD service, Showmax for an entire suite of children’s properties. The deal, finalised last week, will see more than 153 hours of content from Jetpack’s expanding catalogue broadcast …

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ADK Emotions NY prepares for 20th anniversary of Beyblade with archived epsiodes drop on its YouTube channel

The US-based Japanese IP specialist, ADK Emotions NY, has debuted a selection of archived episodes from the global anime and toy franchise Beyblade across its official YouTube channel. The classic Generation  One content is now available to watch on demand, laying the foundations of Beyblade’s 20th anniversary celebrations in 2021. …

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