Media & PR

DC to celebrate global Batman Day and puts wheels in motion with GPS app Waze

DC has revealed its plans for a global Batman Day celebration taking place on September 19th this year, inviting fans from across the globe to participate in a range of Batman-themed activities. The celebration will kick off with a new partnership with the GPS navigation app Waze, introducing a Batman …

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ZAG details slate of licensing partnerships and renewals for Miraculous – Tales of Ladybug & Cat Noir

ZAG has detailed a slate of new key licensing partnerships and renewals across key categories including publishing, apparel, food, and home decor as the company continues to ‘set new milestones’ for its flagship brand, Miraculous – Tales of Ladybug & Cat Noir. The latest update follows the recent appointment of …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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Novel Entertainment to host virtual Horrid Henry ‘Summer of Slime’ Festival this bank holiday

Novel Entertainment is hosting its first Horrid Henry ‘Summer of Slime’ festival, running virtually across the UK bank holiday weekend this August 29th to 31st and via a curated playlist on Horrid Henry’s YouTube channel and social media platforms. The festival will feature exclusive behind-the-scenes content, specially commissioned videos, competitions, …

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Mobile games publisher Exient wants to be the go-to partner for IP owners

The independent mobile games publisher, Exient is looking to position itself as the go-to mobile games partner for IP owners in the games and entertainment space. Headed up by Dave Hawkins, the firm has success over the last 12 months with the self-published Lemmings Puzzle Adventure. It had previously built …

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Nick Jr, Acamar and Aardman among licensing line up for Play at Home Fest 2

Dr Gummer’s Good Play Guide is putting the final preparations in place for the second installment of the virtual family festival, Play at Home Fest, this weekend. Following the success of the inaugural event in May this year, major players from the licensing space are headlining the upcoming event. Nick …

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Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this …

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Edutainment Licensing named worldwide distribution partner for kids’ nature series Hooray Hippo

Edutainment Licensing has been named the worldwide distribution partner for the animated series Hooray Hippo, a newly developed series from Caters Media Group that combines 2D animation with real life footage to teach children about landscapes and animals. The series has been developed for boys and girls in the pre-school …

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Italy’s Rainbow celebrates its 25th anniversary in style at the Giffoni Film Festival

The Italian animation and children’s content studio, Rainbow, celebrated its 25th anniversary at this year’s prestigious Giffoni Film Festival, one of the best-loved kids’ film festivals in Europe that this year was celebrating its own half a century. A special Rainbow installation set the scene on Tuesday, August 18th, when …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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