Media & PR

Comedy channel Dave partners with CALM to launch social cue cards to fight post-lockdown apprehension

The comedy TV channel, Dave has teamed up with the mental health charity CALM (Campaign Against Living Miserably) to create a series of conversational cue cards to help people who are feeling apprehensive of social situations as lockdown comes to an end. The cards were created following original Dave research …

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The Brand Informer launches online platform to ‘change the way brands sell and retailers buy’

The Brand Informer Ltd has launched its new online platform, www.thebrandinformer.com, a service designed to connect retailers directly to brand owners, with the mission of ‘changing the way brands sell and retailers buy.’ The Brand Informer is bridging the gap between brand owners, licensees and retailers, and providing a place …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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Hyve Group introduces Spring & Autumn Fair Online Marketplace

Hyve Group has detailed the launch of its Spring & Autumn Fair Online Marketplace, an online platform that will enable global partners across the wholesale home, gift, and fashion sectors the chance to trade throughout the year. The Online Marketplace is a brand extension to the heritage brands Spring & …

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Edutainment Licensing secures NSPCC Buddy partnership with Kennedy Publishing

Edutainment Licensing has secured a new partnership with Kennedy Publishing for its NSPCC ‘speech bubble’ mascot, Buddy. The campaign will start on May 26th in the publisher’s Busy Time, and will continue in Get Busy on June 24th. Kennedy Publishing is a leading publisher in the children’s magazine sector, with …

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Spin Master launches toy and game recycling scheme with TerraCycle in the US and Australia

The global toy company, Spin Master has partnered with the international recycling organisation, TerraCycle to launch its own toys and games recycling scheme across the US and Australia. Through the Spin Master Recycling Programme, consumers will now be able to send in Spin Master toys and games to TerraCycle to …

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Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

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The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

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Kids Industries joins forces with teams in France, Germany, and Spain to create The League

The family-focused marketing agency, Kids Industries, has joined forces with like-minded agencies in France, Germany, and Spain to create The League, a European industry network with the goal of offering international research and surveys, as well as brand strategy and design to companies across the globe. The League currently consists …

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