Media & PR

VEGAS 2016: Studio 100’s Christophe Drevet on the successful expansion of the Heidi brand

A second series for Heidi is already in production, and with a film set for release in 2018 the property is continuing its success. Christophe Drevet, international consumer products director at Studio 100, reveals details about the new Heidi toys on the way from Famosa and the company’s five-year plan for Maya the Bee.

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Perfetti van Melle’s Marta Ballesteros on why Chupa Chups is performing ‘phenomenally well’

With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

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VEGAS 2016: Marco Hüsges on the “universal appeal” of the emoji brand

With the Licensing Expo under a week away, the emoji company is preparing to showcase its broad portfolio to attendees. Here, Marco Hüsges, CEO and founder of the emoji company, talks about the importance of making relationships with new clients and his favourite thing about the show.

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