Media & PR

Warner Bros’ Paul Bufton on why DC Super Hero Girls is a game changer for the girls’ market

Designed to give fans the chance to play, watch and read, Paul Bufton, VP of licensing and business development at Warner Bros. Consumer Products EMEA, believes DC Super Hero Girls will take the region by storm when it launches. Here, he reveals why the brand will be so crucial to the girls’ market.

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Egmont launches Paw Patrol magazine

"The pre-school sector of the magazine market is highly competitive and I am confident that Paw Patrol, with its impeccable pre-school pedigree, will be an instant winner," said Anna Reyburn, publisher of Paw Patrol magazine.

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Samsung’s Michael Hahn on the success of its fashion division

With partners including Diesel Kids, Catherine Malandrino and Weatherproof, Samsung’s fashion division can offer brands a route to market in the fashion space. Here, Michael Hahn VP of fashion at Samsung C&T America reveals why the company is now exploring new areas to expand this side of the business.

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Blonde Sheep Licensing’s Natasha Dyson talks plans for Petra’s Planet in the publishing space

With 20,000 new registered users each month, Natasha Dyson MD of Blonde Sheep Licensing believes Petra’s Planet will continue to grow in popularity with fans. With a tablet compatible site on the way later this year, here Dyson explains why the property has the potential to big in the girls’ space.

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