Media & PR

LEGO unleashes the LEGO DC Batman 1989 Batwing, inspired by the Tim Burton classic movie

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

Read More »

Mythological Japanese IP Samurai Animals prepares for 10th anniversary with licensing showcase

The global licensing award-nominated character franchise, and popular Japanese IP, Samurai Animals is preparing to celebrate its tenth anniversary next year, with an 11-month run-up of launches, including a new online platform, promotional video, and a series of trade show exhibit initiatives. Samurai Animal is a mythical Japanese saga that …

Read More »

Hasbro and ADK Emotions to host first digital Beyblade Burst Championship

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational. Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global …

Read More »

Forbidden Planet partners BBC Studios and Titan Merchandise on ‘most ambitious Doctor Who merch project ever’

Geek pop culture and hobby retailer, Forbidden Planet has partnered with BBC Studios and Titan Merchandise to launch an exclusive apparel and giftware range for Doctor Who: Time Lord Victorious, in what it has billed its ‘most ambitious Doctor Who merchandising project ever.’ Doctor Who: Time Lord Victorious is a …

Read More »

Women in Toys, Licensing, & Entertainment reveals WIT Launch: Innovation Summit

Women in Toys, Licensing & Entertainment has revealed its newest educational programming series, WIT Launch. The WIT Launch umbrella includes a series of multi-dimensional virtual programs designed to boost innovation and creativity within the $90 billion global toy, game and entertainment industry. Aligning with the organisation’s mission of advancing women …

Read More »

Industry trio forge new art, culture, and science focused business ARTiSTORY

Licensing industry specialists Dave Collins, Tamara Dixon, and Natasha Dyson have united their expertise and combined experience to launch the new licensing business venture ARTiSTORY, a new unit focused on developing content in the art, culture, and science sectors. ARTiSTORY will aim to translate objects or artistic, cultural and scientific …

Read More »

Pocket.watch taps Vivid to bring YouTube sensation Love, Diana toys and more to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

Read More »

WildBrain Spark teams with Funrise Toys to develop online content for its collectable doll brand BFF Bright Fairy Friends

WildBrain Spark has inked a deal with Funrise Toys to support the launch of its collectable doll brand BFF Bright Fairy Friends with a digital-first content strategy. UNder the partnership, WildBrain Spark will produce over 100 minutes of short-form animated and live action digital content for the brand on YouTube. …

Read More »

ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

Read More »

Royal Mail celebrates 100 years of Rupert Bear with collection of eight limited edition stamps

The Royal Mail has partnered with DreamWorks Animation and Universal Brand Development to issue a set of eight stamps marking the 100th anniversary of Rupert the Bear. Each of the stamps will feature the artwork of Alfred Bestall, the author and illustrator of more than 270 Rupert stories after he …

Read More »