Media & PR

Penguin Random House owner Bertelsmann sets out to acquire Simon & Schuster for $2.2bn

Bertelsmann, owner of publishers Penguin Random House, has set out to acquire Simon & Schuster from ViacomCBS for $2.2bn, in a move that would ‘strengthen the company’s global footprint,’ particularly in the US. Simon & Schuster employs around 1,500 people worldwide and generated revenues of $814 million in 2019. The …

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Peter Andre signs up to support Snowman Enterprises’ Winter Windows charity campaign

Television personality and singer-songwriter, Peter Andre has signed on to support the launch of Snowman Enterprises Ltd’s 2020 winter charity campaign to raise funds for children’s hospices in the UK. Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to …

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Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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Licensing International launches its Accelerator Program to fuel diversity in the licensing industry

Licensing International has unveiled a new Accelerator Program aimed at bridging the gap between under-represented, diverse entrepreneurs and the resources they need to build their companies within the licensing industry. The move is the latest in Licensing International’s ongoing efforts to help its members and the broader licensing community build …

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Licensing International launches its Scholarship Program to inspire the generation into the business

Licensing International has launched its Licensing International Scholarship Program, a new initiative designed to inspire the next generation of talent and advance the understanding of licensing in society. The programme will grant scholarships to individuals who are interested in a career in brand licensing. Maura Regan, president, Licensing International, said: …

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Baby Shark Dance beats Despacito to become most-viewed YouTube video in history

The perennial ear worm and children’s music video sensation, Baby Shark Dance, has become the most-viewed YouTube video in history, surpassing Despacito by Luis Fonsi and Daddy Yankee. The Pinkfong IP breaks the record just as the Baby Shark single receives the RIAA Diamond certification for selling over 11 million …

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Sustainability in Licensing Conference to be an all virtual event taking place this November

The inaugural Sustainability in Licensing Conference is to be staged as a virtual two-day event taking place this November 24th to 25th, with a line up featuring never-seen-before research and findings from across the manufacturing and retailing landscape. SILC 2020 will be the first event of its kind and promises …

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Soundtrack Your Brand renews licensing partnership with Warner Music and rolls out Soundtrack Unlimited

The business to business music streaming service, Soundtrack Your Brand, has renewed its global licensing agreement with Warner Music as it introduces a new on-demand service Soundtrack Unlimited, to enable business users to have more control over the music they play to their customers. Soundtrack supplies licensed streamed music for …

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Asmodee Entertainment brings board game art work to life in Artovision partnership

Asmodee Entertainment has signed a new licensing partnership with Artovision to bring to life several of its tabletop gaming properties through Artovision’s innovative multi-dimensional art collectables. Under the deal, Artovision will develop pieces inspired by the artwork of Catan, Arkham Horror, Twilight Imperium, KeyForge, and Legend of the Five Rings. …

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Licensing International’s Graham Saltmarsh on the shape of things to come for the UK’s licensing scene

One month into his new position as MD of Licensing International’s UK division, the licensing industry stalwart Graham Saltmarsh has already begun to cook the plans with which he aims to give the organisation the shake up that the year 2020 has required of it. Whether it’s the proposed introduction …

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