Media & PR

Mayflower 400 cultural anniversary programme gets underway with extension into 2021

Arts Council England and the Mayflower 400 team are hitting the play button on a programme of activity surrounding the 400th anniversary of the Mayflower. The programme started in Southampton earlier this month with the launch of Wampum: Stories from the Shells of Native America, a national touring exhibition curated …

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Moose Toys teams with family YouTube channel Collins Key for new activity range

Moose Toys is teaming with the family YouTube channel, Collins Key starring the online stars Collins and Devan Key, to launch an activity line that will allow fans to recreate the DIY challenges and projects the pair undertake, at home. CollinsKey is recognised as the number one YouTube channel for …

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Mattel Television to launch new musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Universal Music Group strikes partnership with Soundtrack Your Brand

Universal Music Group has signed up another global licensing deal, this time with a pioneering business-to-business cloud-based music streaming service called Soundtrack Your Brand. The new deal will allow the music platform offer tracks from the library of music produced by Universal Music Group’s own artists. The aim of Soundtrack …

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Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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Unanico Group to bolster content development, production and licensing under new CEO Leanne Preston

The international independent media company, Unanico Group is looking to bolster its content development, production and global partnership and licensing strategies with the appointment of a new Producer and CEO in the form of Leanne Preston. The former Nickelodeon executive is set to head up the award-winning team and bring …

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The Elf on the Shelf team channels the spirit of Christmas in new corporate branding The Lumistella Company

CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …

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Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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WildBrain CPLG and Star Trek warp into digital wall art with BeArty

The entertainment, sport, and brand licensing agency, WildBrain CPLG has secured a deal with the tech company BeArty to launch a new digital wall art range inspired by the iconic sci-fi franchise, Star Trek. The deal was brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products. The new partnership …

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The Very Hungry Caterpillar extends its partnership with Action for Children

The Very Hungry Caterpillar is extending its partnership with the UK kids’ charity, Action for Children, with a special growing pack for new subscribers to the organisation that will include a host of gardening projects for youngsters. The initiative will see the inclusion of a bug hotel, how to make …

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