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Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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Marshmello makes Mellodees pre-school YouTube series debut as Lil Mello

One month on from its initial launch to the pre-school stage, Mellodees – a new kids’ YouTube channel featuring weekly videos and upbeat music produced by Marshmello and Moe Shalizi – has offered audiences a special guest appearance from the global DJ superstar Marshmello himself. The episode, titled Wheels on …

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China’s UYoung brings Magic Light Pictures’ The Gruffalo and more to its UKids app

China’s children’s and family entertainment media company, UYoung, has acquired six family favourite films from Magic Light Pictures to broadcast across its educational UKids app and SVOD service. The new deal will see Magic Light’s hit features The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway …

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Licensing International hosts first Diversity & Inclusion Workshop and launches toolkit to encourage a more diverse industry

The licensing industry’s trade organisation, Licensing International held its first Diversity & Inclusion Workshop this week where it brought together leading minds in the business to discuss the challenges and opportunities for companies looking to better enhance diversity and inclusive practices. It was Madeline Di Nonno, CEO of the Geena …

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Mental health brand Book of Beasties puts children’s wellness at the top of the learning agenda

A London-based Children’s mental health games developer has launched a new platform for parents and teachers offering access to multi-award winning mental wellness and educational resources that prioritise mental wellness across the curriculum. Since publishing a series of free home learning kits to support children’s education throughout the COVID19 lockdown, …

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Reemsborko’s Max Arguile: “The anime investment bubble shows no sign of bursting”

With a portfolio spanning some of the most iconic IP in pop culture, including Bill and Ted, Dragon Ball Z and and extended library of anime properties now starting to gather pace here in the UK, Max Arguile, founder of the licensing agency Reemsborko is riding on the crest of …

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Rubik’s launches first official app to teach players to solve the Rubik’s Cube

The world famous puzzle brand, Rubik’s has produced the first official app that uses mobile technology and artificial intelligence to track a real 3D Rubik’s Cube and teach its user how to solve it in real-time. The app also features audio and visual clues to help solve the real-life puzzle. …

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Moonbug Entertainment acquires Blippi and Cocomelon to become world’s largest digital kids media firm

Moonbug Entertainment has acquired the popular kids’ entertainment properties Blippi and Cocomelon. It’s a move to become one of the world’s largest digital kids media companies.  Blippi is a live-action program that has struck a chord with parents and kids through its engaging and accessible educational content, successful toy line, …

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Thomas & Friends celebrates International Friendship Day with interactive mosaic image

Thomas & Friends unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on July 30th. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their …

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Kids Insights now launches into Canada and Australia as its global expansion continues

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational …

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