Home / Media & PR (page 5)

Media & PR

IMC Toys USA launches animated series based on popular Cry Babies IP

IMC Toys USA has launched its own animated series based on its popular toy IP Cry Babies and Cry Babies Magic Tears. More than 35 episodes can now be viewed on the Cry Babies YouTube channel. Season one and two of the new animation will also be available on Amazon …

Read More »

GB Eye sees ‘strong growth for 2019’ with Hello Communications partnership

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

Read More »

Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

Read More »

Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

Read More »

SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

Read More »

The Brand & Lifestyle Licensing Awards winners have been revealed

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry. Chiles lead the ceremony – now in its fourth year – handing out accolades …

Read More »

Asmodee is developing board game IP into books with new publishing arm Aconyte

The global games publisher, Asmodee has created its own fiction imprint under the name Aconyte Books. The division will be publishing novels based on a number of the firm’s best selling game properties. As part of its mission, Aconyte will also be actively pursuing licenses for third-party tie-in fiction, with …

Read More »

Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns

Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful launch of a tranche of advertising campaigns featuring its cast of characters. The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail. The most recent …

Read More »

LIMA reveals this year’s International Licensing Awards Rising Stars

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed the recipients of this year’s Rising Stars Award. The group of young professionals will be recognised at this year’s International Licensing Awards. Each will be commended during the ceremony, taking place on Tuesday, June 4 during this year’s Licensing Expo in …

Read More »

“Disney+ will be a standout in the market,” says firm as more content is revealed

Disney+ marks a “bold step forward in a new era for the company,” is the message to emerge from the official launch details of Disney’s new streaming service. The new platform will launch on November 12th this year armed with content from the worlds of Marvel, Pixar, classic Disney, Star …

Read More »