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Media & PR

The Insights People launches Brand Uplift and Campaign Insights following legislation changes

The kids’ market intelligence specialists, The Insights People believes it has uncovered a new method for measuring brand impact, following changes to advertising and marketing legislation at a time in which ‘it’s harder than ever for kids brands to understand their audience.’ In the wake the welcomed legislative shift, The …

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Motion Pictures brings 2D animated series MyaGo to Channel 5’s Milkshake

The Spanish production, distribution and service studio company Motion Pictures has secured a deal with Channel 5’s Milkshake! for the first two seasons of its new 2D animation MyaGo, which will see the preschool series launch in the UK from January 2020. Co-produced with Irish content studio Piranha Bar, both seasons have …

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Nickelodeon strikes new deal to bring original animation and film to Netflix

Nickelodeon has expanded upon its relationship with Netflix with a new, multi-year deal that will see the network create and produce original animated feature films and TV series based on new and existing IP. It’s a deal that patches a relationship that came to an end a few years ago, …

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The Insights People named Global Market Research of the Year

The kids’ market intelligence outfit, The Insights People, has been named Global Market Research of the Year by the International Trade Council during its International Go Global Awards ceremony. The ceremony took place on October 23 2019 in Chicago where The Insights People was recognised as the most comprehensive and dynamic market intelligence resource …

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Barbour celebrates 125 years with Father Christmas-inspired campaign

The heritage and lifestyle brand, Barbour has launched its 2019 Christmas campaign, this year taking inspiration from the popular children’s book Father Christmas, originally written and drawn by author and illustrator, Raymond Briggs. Capturing the spirit of Christmas, ‘Thanks Mrs C’ follows Father Christmas through the decades as he delivers …

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eOne grows Peppa Pig in South Korea with EBS

Entertainment One continues to expand the presence of its popular pre-school series, Peppa Pig, across Asia having secured a new slot with the South Korean free-to-air broadcaster EBS. Under the new deal, series five, six and seven will premiere to audiences for the first time in South Korea this year. Entertainment …

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Egmont Publishing teams with MGA to launch Poopsie Slime Surprise magazine

Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise. Developed by MGA, the current number two toy company in the UK, Poopsie Slime Surprise products combine the surprise unboxing toy trend with pop culture and parody references. The magazine will target readers aged …

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RHS endorses entire range of Plankbridge’s shepherd huts

The Royal Horticultural Society has endorsed the entire range of Plankbridge shepherd’s huts – multi-purpose living spaces based closely on the proportions of original Victorian shepherd’s huts. The hand-built, practical and durable accommodation once allowed shepherds to live near their flock. Today the concept has inspired modern shepherd’s huts that …

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Crunchyroll partners with Webtoon to co-produce original animated content

Anime specialists, Crunchyroll has partnered with the digital comics publisher, Webtoon, to develop and co-produce new, original animated content.  The partnership will delve into Webtoon vast vault of properties, while both companies will handle the distribution, licensing and retail of each new series. Crunchyroll general manager, Joanne Waage, said: “We …

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VOD studio Chicken Soup for the Soul launches new IP and franchise-building arm, Landmark

The US video-on-demand entertainment studio, Chicken Soup for the Soul Entertainment has launched a new unit focused on the ownership, development, and production of new entertainment franchises, called Landmark Studio Group. Landmark will be launched in partnership with the 30-year entertainment industry veteran, David Ozer, who will serve as the …

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