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The new digitally focused agency will not only leverage Winton’s expertise, experience and network, but also a talent pool of designers, creatives and developers to help brands and licensees get more from their marketing budgets.

The move comes as the global toymaker looks to strengthen the activity across some of Hasbro’s leading brands such as My Little Pony, Transformers and the recently acquired Power Rangers, as well as its gaming portfolio that includes Monopoly, as well as Nerf, Play-Doh, Baby Alive and Furreal.

In her new role, Fleischer will oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events.

Oldham will begin her new role on September 24th in a move that follows a three year stint at Hasbro, where she held the position of UK and regional toy and game director.

“At Puffin, our aim is to publish stories for everyone and I am excited about the new literary storytelling opportunities that enduring entertainment franchises and characters such as Dr Who and DC Superheroes afford us, as well as more recent properties like Stranger Things and their reach in terms of creating new readers.”

Collins has assumed the role from Simon Waters, who will be taking up a new role as senior vice president and general manager of Hasbro’s recently acquired Power Rangers franchise.

A two-hour walk around South London, WalkForCal raised £2750, over half the target set by Start Licensing’s Ian Downes, Warner Bros’ Paul Bufton and Sanrio’s Simon Gresswell ahead of their 24-hour walking challenge in September.

A notable figure in the world of licensing and a member of the Licensing Hall of Fame, Kahn is recognised widely as the man responsible for bringing Pokémon and other popular franchises to the world outside of Asia.

Bringing 20 years’ experience to the role and having held senior roles at platforms such as Vevo, BBC and Channel 4, Gisby will look to continue WildBrain’s growth in the space.

In his new role, Bezodis will be responsible for new business development across multiple client accounts, including Men’s Health, Women’s Health and Original Stormtrooper.