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The new structure signifies the growth of the animation division following recent news that several high-profile properties are in development as animated series and theatrical features.

Heralded as a leading female force in global digital entertainment by LIMA, Amarchi-Cuevas will begin her term on the Board from July 1 this year.

“Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our consumer products business, we are delighted to be welcoming her to the team.”

Joining from Warner Bros Kids and Family Entertainment, Richardson has stepped into the role of head of brand management at Penguin Ventures, where she will be responsible for developing and driving brand strategies for its popular portfolio.

The firm is continuing its 'aggressive expansion plans' into entertainment and new IP acquisition.

Natalie Harvey has been appointed as head of global licensing, Joe Rosen as content producer, Lauren Rooney as marketing executive and Janna Kirkby as licensing coordinator.

Shane Mang has stepped into the role at the Muppet house.

As a founding partner of All American Licensing and Management Group, Rothwell is a highly-experienced licensing executive.

Robert Denton boasts 30 years of senior management experience in global media companies.

Marchi will oversee all marketing strategies including branding , licensing, PR, consumer and market intelligence, user acquisition, partnerships, content marketing, digital and social channels.