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UK toy industry calls for Government action against illegal and unsafe products sold online

A report conducted by the British Toy and Hobby Association into the sale of toys via online marketplaces found that 58 per cent of those selected for assessment did not comply with the UK toy safety regulations. The findings have prompted the industry body to call for widespread change and …

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Emoji Company teams with Boost for Swiss retailer Coop campaign

The Emoji Company is “eagerly looking forward to” a third summer campaign with the popular Swiss retailer Coop, as the brand continues to build its consumer product roll-out across the region. The 2019 campaign will be implemented by Emoji’s partner, Boost Group, a big name in marketing and sales promotion, …

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UK retailer Joules launches Peter Rabbit children’s wear collection

A new collection of Peter Rabbit children’s wear has bounded into UK retail, thanks to an exclusive partnership between Silvergate Media and the high street fashion brand Joules. The range has been designed by and will be exclusively available from Joules itself, marking a first for the UK retailer in …

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Harry Potter franchise hits £44m in value sales in the UK as one toy sold every five minutes

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Emoji launches first dedicated shop in China and extends partnership with Ferrero

It’s good news for The Emoji Company, who has returned from a busy Las Vegas Licensing Expo with news of further expansion to its plans for global domination, this time with the launch of the first Emoji branded store in China, and a new partnership with Ferrero to launch a …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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Global retail sales of licensed products hits $280.3bn for 2018

Global retail sales of licensed merchandise and services hit $280.3 billion in 2018, a 3.2 per cent increase over the $271.6 billion generated in 2017, according to results of the fifth Annual Global Licensing Survey, released today by Licensing International. Royalty revenue for brand owners leapt to $15 billion, an almost …

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Primark catches new Pokémon exclusive after new film fuels consumer demand

The Pokémon Company International has detailed a new collaboration with the global fashion retailer Primark for an exclusive range of women’s apparel, responding to growing consumer interest following the release of Pokémon Detective Pikachu. Denim jackets, T-shirts, hoodies and sportswear created by urban lifestyle companies Difuzed and Global Brands Group, …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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