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Original Stormtrooper exclusive pop-up to open in Shoreditch this month

Sci-fi and Stormtrooper fans on the on the hunt for Halloween costumes or exclusive Stormtrooper themed gifts have been given the countdown to invade Shoreditch Boxpark next week for the launch of an Original Stormtrooper pop-up store. Hosted by Shepperton Design Studios, the pop-up will run for five days, from …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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Mattel to open six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

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An independent shop dedicated to Harry Potter is in the running for Best Small Shop award

An olde world independent retailer dedicated to selling some more than 500 Harry Potter and Wizarding World products has been shortlisted in this year’s Best Small Shops in the UK awards. Oliver’s Brighton has been nominated in the public vote to head to the final round of the UK-wide competition, …

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BLE 2019: Universal Brand Development unveils licensee line-up for Trolls World Tour

Universal Brand Development UK and Eire has unveiled the licensing line up for DreamWorks Animation’s Trolls World Tour. The sequel to DreamWorks Animation’s 2016 musical blockbuster is set to arrive in U.K. theatres on 20 March 2020, ahead of the film’s US release on 17 April, boosted by a supporting cast of …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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Boots Ireland to launch exclusive Peaky Blinders and WWE health and beauty lines

Boots Ireland is to launch a raft of exclusive health and beauty ranges, featuring some of the biggest brands in entertainment, including WWE and Peaky Blinders. Developed by Corsair Toiletries, the collections will be in store from mid-September with licensed lines from Endemol Shine’s Peaky Blinder’s, the WWE brand and …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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