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Superdry looks to IMG to develop the fashion brand’s licensing line-up

The British fashion brand, Superdry, has turned to IMG to develop a strategic licensing programme aimed at extending the brand into select new product and lifestyle categories. By negotiating licensing partnerships, IMG will help Superdry broaden its portfolio of licensed products, which may include luggage and travel-related items, personal accessories, …

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Emoji launches into collectable toys with exclusive ALDI promotion

Emoji, the globally recognised lifestyle brand, has launched into the world of collectables through an exclusive partnership with the international retail brand, ALDI. The partnership marks a nationwide first for emoji who has now entered the toy aisle thanks to the efforts of its brand licensee Boost Deutschland, the team …

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Wynne Jones IP launches Code of Conduct to stem the issue of copycat products in the toy industry

The Toy and Game Copycat Code of Conduct will aim to fuel and reward innovation within the toy industry, while crack down on the controversial issue of products of similar look and style launching within the toy industry. Victor Caddy, director and partner of trademarks and design at Wynne Jones …

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Harry Potter proves triumphant among Independent Toy Awards 2019 winners

The UK’s independent toy retail scene has confirmed Warner Bros.’ Wizarding World of Harry Potter franchise as one of the hottest licenses on the toy scene this year, voting the brand as a Gold winner across four categories in this year’s Independent Toy Awards. Among what is yet another extensive …

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Autumn Fair 2019: “It’s more important than ever for retailers to listen to each other”

For anyone heading to Birmingham’s NEC this September for your annual instalment of Autumn Fair antics, you can rest assured – things won’t be how they’ve ever been before. 2019 marks a year of sweeping changes to the show that has become a permanent and must-attend fixture in the industry …

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Myne Cards secures first UK distributor in East West

Myne Cards, the team behind the licensed contactless card protector range, has secured its first UK distributor in East West, targeting indie retailers, as well as specialist and non-specialist retail groups here and internationally. The deal enables Myne Cards to expand into the retail market and protect more customers. The …

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Science Museum and The Monster Factory ink space-themed stationery deal with John Lewis

Science Museum Group and The Monster Factory have teamed up to create its first licensed range of stationery for children, launching in John Lewis and Partners stores across the UK this summer. Inspired by space, the new stationery range includes sticky notes, notepads, floating pens, rasers and keychains, as well …

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Pusheen lands its own Snack Parlour in Brighton with Artbox

Pusheen and Fluid World have formed a tasty new partnership with Artbox to create the world’s first Pusheen Snack Parlour, right here in Blighty’s own seaside city, Brighton. The Parlour was launched to fans over the weekend with a fully-decked out Pusheen themed interior, allowing fans of the brand to …

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Beano Studios tees up Dennis and Gnasher on pack promotion with Happy Monkey drinks

Beano Studios has struck up a new partnership with Happy Monkey Drinks, with a series of on pack tie-ins to its popular TV series Dennis and Gnasher: Unleashed! Under the deal, a quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the CBBC …

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Retail hero Mary Portas to talk on the sector’s need to change at Autumn Fair 2019

The broadcaster and retail consultant Mary Portas is to speak at Autumn Fair 2019, where she will take part in a live Q&A to talk on subjects spanning the biggest issues affecting the retail sector at the moment. Portas will talk about how retailers should be creating communities out of …

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