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Aurora World continues international push for YooHoo with Spanish plush partner

The character and content company Aurora World continues to grow the international reach of its YooHoo IP, having secured a new plush partner in Spain. The news arrives as Aurora also details the launch of YooHoo to the Rescue, a co-production with Italy’s Mondo TV, on Spain’s free-to-air children’s TV …

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Hornby Hobbies and Corgi re-release iconic Harry Potter models amid demand boom for the franchise

Hornby Hobbies and the Corgi brand have re-released a line of Harry Potter die-cast products, tapping into the current resurgence for the Wizarding World brand at retail. Last year, the British toy model and hobby specialist teamed up with Warner Bros. to kick-start a three year licensing partnership for the …

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Simon’s Cat pounces into plush with social commerce platform Teespring

The global content creator Endemol Shine Group is launching a new line of plush toys inspired by its hit animated property, Simon’s Cat. The new launch arrives courtesy of a collaboration with the social commerce platform, Teespring. Available for pre-order, the Simon’s Cat Plush is based on the lovable white …

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Licensing chatter: Marie-Laure Marchand talks survival in a land of giants

With a career spanning 25 years in the children’s entertainment and licensing space, the former head of global consumer products at Xilam, and now SVP of consumer global products at ChefClub, Marie-Laure Marchand has seen the industry through all manner of evolution. Licensing.biz sits down with the licensing industry expert …

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Superdry looks to IMG to develop the fashion brand’s licensing line-up

The British fashion brand, Superdry, has turned to IMG to develop a strategic licensing programme aimed at extending the brand into select new product and lifestyle categories. By negotiating licensing partnerships, IMG will help Superdry broaden its portfolio of licensed products, which may include luggage and travel-related items, personal accessories, …

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Emoji launches into collectable toys with exclusive ALDI promotion

Emoji, the globally recognised lifestyle brand, has launched into the world of collectables through an exclusive partnership with the international retail brand, ALDI. The partnership marks a nationwide first for emoji who has now entered the toy aisle thanks to the efforts of its brand licensee Boost Deutschland, the team …

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Wynne Jones IP launches Code of Conduct to stem the issue of copycat products in the toy industry

The Toy and Game Copycat Code of Conduct will aim to fuel and reward innovation within the toy industry, while crack down on the controversial issue of products of similar look and style launching within the toy industry. Victor Caddy, director and partner of trademarks and design at Wynne Jones …

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Harry Potter proves triumphant among Independent Toy Awards 2019 winners

The UK’s independent toy retail scene has confirmed Warner Bros.’ Wizarding World of Harry Potter franchise as one of the hottest licenses on the toy scene this year, voting the brand as a Gold winner across four categories in this year’s Independent Toy Awards. Among what is yet another extensive …

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Autumn Fair 2019: “It’s more important than ever for retailers to listen to each other”

For anyone heading to Birmingham’s NEC this September for your annual instalment of Autumn Fair antics, you can rest assured – things won’t be how they’ve ever been before. 2019 marks a year of sweeping changes to the show that has become a permanent and must-attend fixture in the industry …

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Myne Cards secures first UK distributor in East West

Myne Cards, the team behind the licensed contactless card protector range, has secured its first UK distributor in East West, targeting indie retailers, as well as specialist and non-specialist retail groups here and internationally. The deal enables Myne Cards to expand into the retail market and protect more customers. The …

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