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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Fuzzballs is primed for success as Scribbler expands its licensed card range

The popular character brand Fuzzballs has found success with the stationery and greetings retailer, Scribbler, who has just detailed its plans to expand its range of Fuzzball licensed cards. The Fuzzballs greetings range now features over 12 different birthday, novelty, and holiday cards in store, as well as over 100 …

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Mad Beauty lands exclusive Superdrug deal for its Disney’s Mulan beauty and lifestyle range

The health and beauty specialist, Mad Beauty is readying itself for the cinematic debut of Disney’s live action remake of Mulan with the launch of a new range of Mulan licensed beauty, bath and lifestyle products exclusively with Superdrug. Ahead of the film’s March 27th UK release date, Mad Beauty …

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World Book Day: The Entertainer launches Big Book Rehoming with The Salvation Army

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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Vicki Marler-Hausen to spearhead marketing plans for FAO Schwarz and Discovery in new Redlands Distribution role

Redlands Distribution has hired Vicki Marler-Hausen of Elmer Marketing to spearhead the marketing and PR for the company’s portfolio of internationally recognised brands, including FAO Schwarz and Discovery. Marler-Hausen will take on the role of marketing consultant in the UK and will liaise closely with Redlands’ CEO Mark Handley and …

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Funko launches new licensed board games, opens shop-in-shop with Hamleys and moves for the kids toy space

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …

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MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April. The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages …

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Funko is relocating its operational base to ‘state of the art’ centre in Coventry

Funko is relocating its operational base to a new ‘state of the art’ distribution centre located in Coventry, in the Midlands, in a move prompted by the firm’s continued ‘exceptional growth’ across the UK and Europe. Since it began trading in January 2017, Funko EMEA has seen significant expansion, with …

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The Pokémon Company launches half term pop-up at Harrods

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term. The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is …

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