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Oddbods is on “unbelievable growth trajectory” with slew of major global deals

The popular animated property, Oddbods is really ramping up its global activity this year, having just secured a major toy launch across Walmart Mexico, while stepping up its licensing game across Europe with the appointment of a new licensing agency in Planeta Junior. One Animation has taken steps to strengthen …

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Brand Licensing Europe details major retail programme for 2019 show

Brand Licensing Europe is boasting a ‘packed programme for retailers’ at its event this October, as the London licensing show details a slate of new daily briefings, as well as a Retail Trends Lounge with a dedicated educational programme. BLE, which is celebrating its 21st anniversary, takes place from October 1 …

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Fanattik highlights efforts to eradicate knock-offs from growing convention scene

The pop culture specialist Fanattik just can’t keep out of the licensing industry media at the moment, this time underlining its commitment to fighting the influx of unofficial and unlicensed product in the pop culture space. Speaking with Licensing.biz, the gift and accessories firm has highlighted the issue of ‘unwanted …

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Disney teams with Wildlife Conservation Network for The Lion King Protect the Pride campaign

Disney has partnered with the Wildlife Conservation Network’s Lion Recovery Fund in a move to raise awareness around conservation and the crises that much of Africa’s wildlife currently finds itself in. Inspired by the release of the latest CGI adaptation, The Lion King this July, the campaign – titled The …

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UK toy industry calls for Government action against illegal and unsafe products sold online

A report conducted by the British Toy and Hobby Association into the sale of toys via online marketplaces found that 58 per cent of those selected for assessment did not comply with the UK toy safety regulations. The findings have prompted the industry body to call for widespread change and …

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Emoji Company teams with Boost for Swiss retailer Coop campaign

The Emoji Company is “eagerly looking forward to” a third summer campaign with the popular Swiss retailer Coop, as the brand continues to build its consumer product roll-out across the region. The 2019 campaign will be implemented by Emoji’s partner, Boost Group, a big name in marketing and sales promotion, …

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UK retailer Joules launches Peter Rabbit children’s wear collection

A new collection of Peter Rabbit children’s wear has bounded into UK retail, thanks to an exclusive partnership between Silvergate Media and the high street fashion brand Joules. The range has been designed by and will be exclusively available from Joules itself, marking a first for the UK retailer in …

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Harry Potter franchise hits £44m in value sales in the UK as one toy sold every five minutes

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Emoji launches first dedicated shop in China and extends partnership with Ferrero

It’s good news for The Emoji Company, who has returned from a busy Las Vegas Licensing Expo with news of further expansion to its plans for global domination, this time with the launch of the first Emoji branded store in China, and a new partnership with Ferrero to launch a …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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