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Sesame Workshop celebrates direct to retail campaign with Mexico’s Suburbia

Sesame Workshop is continuing its 50th anniversary celebrations on a global scale, this time securing a direct to retail campaign with all 126 of Mexico’s popular Suburbia stores. The latest initiative – brokered by La Panaderia, Sesame Workshop’s Mexican licensing agent – spans different products with Sésamo characters for babies, …

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Forbidden Planet to launch Gudetama and Aggretsuko exclusives with Sanrio

Forbidden Planet has signed an exclusive new deal with Sanrio to launch a new range of apparel and accessories for its popular properties, Gudetama and Aggretsuko. The new deal will include t-shirts, hoodies, mugs, tea towels, magnets and travel pass holders. They will be available from April in Forbidden Planet …

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Aurora World details major YooHoo & Friends launch in Japan

Aurora World has detailed the Japanese launch of its new YooHoo plush line, a reboot of its 80million-selling plush sensation. The launch coincides with the arrival of the new 3D Netflix Original series YooHoo to the Rescue. New YooHoo plush toys were launched at two Hamleys stores in major Japanese …

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Boots warns of UK store closures as sales continue to slide

The US owner of pharmacy chain Boots has warned of possible store closures in the UK as it tries to cut costs. Walgreens Boots Alliance said it would take “decisive steps” to reduce costs as part of a company-wide “significant restructuring”. The move comes after the chain said it had suffered its …

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Fanattik taps CentreSoft for video game collectables and gift distribution

The UK based gift company and pop culture specialists, Fanattik has tapped CentreSoft as it UK distributor for its video game collectables and gifts ranges. The deal arrives as Fanattik picks up new licenses from Bethesda, including Fallout and Elder Scrolls. CentreSoft is recognised as a leading UK name in …

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National Geographic to launch first menswear collection and it’s made from recycled plastic

The National Geographic is launching its first sustainable menswear collection, made from materials such as recycled plastic bottles and recycled down feather.  It will launch across Europe later this year and sees the brand secure a new partnership with the Hong Kong-based fashion sourcing company, Omnibrand Group. The collection will …

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Wayne Hemingway and Land of Lost Content help Gibsons ride retro wave

Gibsons is tapping into the modern day nostalgia for all things retro with its latest games and puzzles line-up, looking to brands like Land of Lost Content from the British designer, Wayne Hemingway for inspiration. Leading the company’s look back to the pre-digital times is it new Vintage Fashion and …

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Felix the Cat celebrates 100 years in style with Suavecito

Felix the Cat is continuing to celebrate its 100th anniversary this year in true style, having just signed a collaboration with the US hair styling brand, Suavecito for a range of men’s grooming products, accessories and t-shirts. The deal was brokered by CPLG on behalf of Universal Brand Development, owners …

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The Entertainer partners Animaccord for Masha and the Bear spring retail campaign

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

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