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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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YuMe Toys grows European reach as Maxx Marketing appoints two new distributors

YuMe Toys, the name behind products such as the Harry Potter Real Talking Sorting Hat, is growing its reach across Europe thanks to a series of new distribution deals. The toy brand owner, Maxx Marketing has appointed two new European distributors for the range in the form of TF1 Games/Dujardin …

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