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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Happy News for DRi as uplifting lifestyle brand grows retail presence

DRi is developing the licensing programme around The Happy News, an inspirational brand based on a quarterly newspaper that features only optimistic and uplifting news stories from around the world. The concept was struck upon by Emily Coxhead who is aiming to bring conversation around mental health issues to the …

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Rocket Licensing and JoJo Maman Bébé strike up Very Hungry Caterpillar retail partnership

Rocket Licensing has secured a direct to retail licensing agreement with JoJo Maman Bébé for the the popular Eric Carle’s The Very Hungry Caterpillar brand. The first JoJo Maman Bébé The Very Hungry Caterpillar apparel range, aimed at children aged from birth to six years old, is available in more …

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Story founder Rachel Shechtman named Licensing Expo keynote speaker

Macy’s brand experience officer and the founder of Story, Rachel Shechtman has been named as the keynote speaker at this year’s Licensing Expo in Las Vegas. Shechtman will take the stage for the show’s keynote address on Wednesday, June 5th for a presentation titled Agility at Scale: Rachel Shechtman Shares …

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The Brand & Lifestyle Licensing Awards winners have been revealed

Adrian Chiles was the host of this year’s Brand & Lifestyle Licensing Awards, an event held at London’s Hilton Park Lane Hotel and welcoming over 400 licensors, licensees, agents and retailers from across the licensing industry. Chiles lead the ceremony – now in its fourth year – handing out accolades …

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Barbie, Hot Wheels and Jurassic World buoy first quarter sales for Mattel

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Rovio sees Q1 revenue lift 16 per cent and prepares for Angry Birds Movie 2 take-off

Rovio’s latest launch in Angry Birds Dream Blast has helped the studio to a strong start to the year, with games revenue up 16.6 per cent in its year on year Q1 financials. The newest title in Rovio’s Angry Birds cannon launched on January 24th this year and quickly helped …

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Warner Bros is opening a Pokémon pop-up in London’s Covent Garden

Warner Bros is partnering with the entertainment group Legendary to bring a two-storey pop-up Pokémon event to London’s Covent Garden. Called Pokémon Detective Pikachu pop-up, the venue is designed to promote the cinematic release of Pokémon: Detective Pikachu in the UK this May. The venue will open its doors on …

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Aurora World lands major WHSmiths deal for YooHoo plush lines

Aurora World has secured a major new partnership with the UK retail group WHSmith to bring an expanded cast of YooHoo plush characters to stores across the UK. Characters featured in this new line will be recognised from their starring new roles in the 3D Netflix Original series YooHoo to …

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Sony Pictures Consumer Products unveils multi-category licensing roster for Cobra Kai

Sony Pictures Consumer Products has unveiled a multi-category licensing programme in support of the second season of the popular YouTube Premium series, Cobra Kai. The US and Canadian brick and mortar retailer, Spencer’s has been tapped as the exclusive physical retailer for Cobra Kai across the region, with a full …

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