Retail

Inspired by the original book, the line spans pyjamas, socks, slippers and more.

WBCP and DC are gearing up for the merchandising launch of the franchise, which includes licensees Mattel, LEGO and Rubie’s.

The competition will ask kids to create and upload their own Lily’s Driftwood Bay character to Nickjr.co.uk. The winning entry will then be animated into an episode of the hit pre-school series.

In partnership with Ocado, Fabled by Marie Claire will open in London’s Tottenham Court Walk next month.

‘Throughout the year we will continue to work with our partners on exciting 100 years initiatives in the lifestyle, confectionary and apparel categories,’ says Merchantwise’s Rosalie May.

Dubbed Alexachung, the collection will span a wide range of items, including jewellery, daywear, eveningwear, accessories, shoes and denim.

‘We’ve secured a fantastic line up of partners for The BFG movie who have created a comprehensive merchandise range that truly captures the magic of the movie,’ says eOne’s Hannah Mungo.

The new liquids will be available from Sainsbury’s next month for £3.

The Sauce first launched exclusively at 583 Tesco stores back in April 2015.

ITVS GE has appointed Kasmanas as its licensing agent in Brazil where it will build a dedicated consumer products programme for the brand.