Retail

Sony unveils new licensing collabs ahead of Ghostbusters: Afterlife release

In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) is bolstering the Ghostbusters consumer products programme with a raft of new licensing collaborations. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectables, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing …

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ViacomCBS teams with Asda Opticians for film and TV-branded eyewear

ViacomCBS Consumer Products UK has announced a new partnership with Asda Opticians and optical wholesaler Alexander Parker Ltd to launch branded optical ranges for spectacle wearers of all ages. The new collections will include branded glasses showcasing some of ViacomCBS’s most iconic properties including PAW Patrol (produced by Spin Master …

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All I want for Christmas… is the Mariah Carey Holiday Collection

Mariah Carey has launched her very first Holiday Collection, announcing the news with a commercial shared across her social accounts. The range will be available in the US at Target and Wal-Mart, while fans can shop the collection now at MariahCarey.com. Developed in partnership with NECA, the range is inspired …

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Starter marks its 50th anniversary with Pull&Bear collab

To mark sports brand Starter’s 50th anniversary, Iconix Europe LLC, the European arm of global brand management company Iconix Brand Group, has teamed up with Inditex’s youth fashion brand Pull&Bear to present the Starter x Pull&Bear Autumn/Winter 2021 capsule collection. The range combines streetwear with athleisure sportswear and is aimed …

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Hunter collaborates with Disney to create Mickey Mouse inspired capsule collection

Hunter has collaborated with Disney to create a capsule collection inspired by the playfulness of Disney’s best known character. Designed for the great outdoors, the collection includes reimagined best-selling rain boot styles, bags and accessories for women, men and kids featuring Mickey Mouse illustrations and an eye- catching take on …

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Casely launches limited-edition collection with Van Gogh Museum

Casely has launched a collaboration with the world-renowned Van Gogh Museum to present a limited-edition collection of tech accessories, in a deal brokered by IMG. The collaborative products will showcase prominent paintings from Vincent van Gogh. “Our products are staples in everyday life and we’re thrilled to add beauty to …

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Zavvi launches exclusive Stranger Things collection ahead of the new season

Ahead of the new season of Netflix hit Stranger Things, online retailer Zavvi has released a new instalment of exclusive merchandise inspired by the show, with everything from t-shirts to denim jackets and tote bags up for grabs. To reflect the conflicting worlds of the town of Hawkins and The Upside …

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Levenhuk launches new line of Optics with Discovery, Inc

Levenhuk, one of the largest distributors of optical devices in Europe, has announced a new collaboration with Discovery, Inc on a line of telescopes, microscopes, binoculars, spotting scopes and weather stations. The line will be available Europea-wide, with a focus on markets including Russia, Spain, Italy, Hungary, Bulgaria, Poland and …

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Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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Baileys and chocolatier Lir launch the Chocolate Bombe and other festive treats

Baileys, the Original Irish Cream liqueur, has partnered with master chocolatier Lir to deliver a line of festive chocolate treats in Ireland and the UK, in time for the holiday season. The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk. The new range of Baileys x Lir chocolates …

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