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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters. Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping …

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Barbie Store Fashion Pop Up billed a “fantastic success”

The Barbie Store Fashion Pop-Up currently housed as Liverpool One will be introducing a raft of new Barbie items for kids and adults, following its successful opening and initial run. Since arriving on October 11, the pop-up store has been hailed “a fantastic success” by Mattel, with reports of with …

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Doors open at FAO Schwarz’s first European location in London’s Selfridges

FAO Schwarz – the oldest US toy retailer – has finally opened the doors of its new 22,000 square foot location in London, housing itself within the capital city’s flagship Selfridges. A 157-year-old New York toy shop, FAO Schwarz once upon a time occupied the General Motors Building on Fifth …

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The Creative Retail Awards returns to champion innovation on the high street

At a time when in-store experiences count for just as much as the product stocked, the Creative Retail Awards 2020 are now open for entries, having secured backing from three major trade associations. The Shop & Display Equipment Association, the National Association of Shopfitters and Interior Contractors, and the British …

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Disney Store launches first floor Star Wars and Marvel hub, Destination 350

Disney Store has launched a new in-store hub for all things Star Wars and Marvel with the grand opening of D350 (Destination 350) in its London’s Oxford Street store. The new first floor space will house not only the most up to date product for collectors to get their hands …

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Original Stormtrooper exclusive pop-up to open in Shoreditch this month

Sci-fi and Stormtrooper fans on the on the hunt for Halloween costumes or exclusive Stormtrooper themed gifts have been given the countdown to invade Shoreditch Boxpark next week for the launch of an Original Stormtrooper pop-up store. Hosted by Shepperton Design Studios, the pop-up will run for five days, from …

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Mattel and Walmart trial new virtual toy store where users ‘choose their own adventure’

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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