Video Games

London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Indie trainer label Lavair teams with SEGA to launch Mega Drive themed footwear and accessories

The independent trainer label, Lavair has detailed the launch of a limited edition Mega Drive-themed sneaker series developed in partnership with the gaming company, SEGA. The new offering – spanning a four-piece collection – will be available to purchase from July 28th exclusively online at the Lavair website. The range …

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Immersive play | Fanattik on why creativity is running wild in video game licensing

It’s odd to think of the video game licensing sector as one that is still in its relative infancy. There’s a maturity to many of the partnerships that circle the market and its audiences that would suggest the experience and wisdom of one established decades ago, when Pong’s first pixels …

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ITV brings Saturday night game show The Void to Fortnite Creative

ITV has become the first broadcaster to enter the Fortnite Creative as it launches an in-game version of its new entertainment show, The Void, to the video game. Marking a whole new step into the Metaverse for the studio, ITV is recreating the Saturday night game show in Fortnite Creative, …

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Toikido and Dreamtex cosy up for Among Us bedding and homewares

The boutique bedding specialist, Dreamtex Ltd has partnered with Toikido to launch a licensed homewares collection based on the globally popular video gaming franchise, Among Us. Under the partnership, Dreamtex will be launching Among Us themed bedding, blankets, towels, and cushions later this year, all of which will celebrate and …

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Ripping up the rule book | NFTs could just change video gaming forever – but will the big players allow it?

This month, Licensing.biz is taking a look at the video games market to uncover and discuss the latest developments and opportunities in licensing around the world’s largest entertainment sector. Here, and in the first of a series of articles exploring the emerging NFTs sector, we explore the potential for non …

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MGM and NACON bring RoboCop back to video gaming with 2023 release RoboCop: Rogue City

The film and TV studio, MGM has teamed with the video game publisher, NACON to launch a new RoboCop video game based on the first three films in the original RoboCop movie universe. Titled RoboCop: Rogue City, the game will feature a new storyline and is currently being developed by …

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Wargaming’s World of Warships commandeers HMS Belfast in groundbreaking Imperial War Museums partnership

Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The room will be made available for the public when the venues reopens …

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Tinderbox brings Tell Me Why video game soundtrack to vinyl in iam8bit deal

Xbox Game Studios Publishing has partnered with iam8bit and DONTNOD Entertainment to bring the soundtrack of the episodic narrative adventure gaming title, Tell Me Why, to vinyl. In a deal brokered by the video game licensing specialist and digital media division of Beanstalk, Tinderbox, the new LP will feature 17 …

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Miraculous ‘shows all signs of a hit’ on Roblox as gameplay exceeds 100 million

ZAG Games’ video game title, Miraculous RP: Quests of Ladybug and Cat Noir is showing ‘all signs of an international hit’ having surpassed 100 million visits in seven weeks, and 88 per cent player approval rating, and more than one million daily active users within its first week on the …

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