Video Games

The Smiley Company launches exclusive digital designs on Ready Games’ Icon app

Epik, a specialist in bridging the gap between real-world brands and digital ecosystems, has connected Ready Games, the leading distributed web3 gaming ecosystem on mobile, and Smiley Company, the lifestyle brand and original creator of the iconic smiling emoticon now celebrating its 50th anniversary. In honour of Smiley’s half-century, the brands …

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Sanrio creates My Hello Kitty Cafe on Roblox

Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with game development studio Rock Panda, enables visitors full control over their very own cafe in the Hello Kitty universe. Community members have the chance to build from the ground up, manage, and expand their cafe …

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Queer Eye and Project Makeover team up for mobile app partnership

Queer Eye fans will now be able to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. In Queer Eye’s first-ever mobile app partnership, the cast joins Project Makeover’s characters to help them glamorise, accessorise and revamp their clients’ looks by completing puzzles to …

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Light & Wonder partners with MGM for Stargate Megaways game

Scientific Games Corporation, doing business as Light & Wonder, is inviting players on an unforgettable intergalactic adventure in its latest title Stargate Megaways. The first game to be released on OpenGaming under the new Light & Wonder name, the ambitious 6-reel slot is based on MGM’s legendary sci-fi fantasy film Stargate, …

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Sonic the Hedgehog speeds into Roblox

Leading professional game developer and publisher Gamefam, in collaboration with SEGA of America, Inc., today announced the launch of Sonic Speed Simulator, an all-new game featuring SEGA’s entertainment icon, Sonic the Hedgehog. The game is now available on the Roblox platform and marks the first time that a world-renowned, AAA …

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Reality Gaming Group and Mana Partners unlock the blockchain for APAC brands

Mana Partners has selected Reality Gaming Group to provide best-in-class blockchain and NFT content solutions to its brand clients in the games and entertainment space, as demand for Web3.0 services booms in Asia Pacific. Singapore-based Mana Partners is the leading consultancy in the region for Web3.0 marketing strategy and solutions, …

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Activision and Alpha Industries team for Call of Duty real-world/in-game jacket

Activision and contemporary fashion leader Alpha Industries have announced the launch of a unique physical and in-game product collaboration with Call of Duty – the new limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket. Revealed during last autumn’s Call of Duty: Vanguard launch event, the limited-edition Call of Duty …

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M&M’S Adventure launches on Apple iOS and Android devices

Free-to-play games publisher Tilting Point, along with partners Gear Inc. and Mars Retail Group, have announced that M&M’S Adventure, a puzzle game featuring the beloved Mars M&M’S characters, is now available on mobile devices on the Apple App Store and for Android devices on the Google Play Store. Mars has …

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Azerion partners with SmileyWorld for digital game content

Digital entertainment and media platform Azerion has announced a long term partnership with The Smiley Company to create an array of digital entertainment content to gamify their brands, including SmileyWorld and SW by SmileyWorld, and engage with fans through Azerion’s vast distribution network. “The original Smiley has been part of our day-to-day …

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Fanattik takes gaming portfolio to next level with major Bethesda Softworks extension

Fanattik, the award-winning pop culture specialist, has renewed and greatly expanded its licensing agreement with global video game giant, Bethesda Softworks. The revamped and powered-up license will result not only in the continuation of Fanattik’s existing ranges featuring Fallout, The Elder Scrolls, DOOM and other popular Bethesda Softworks titles, but …

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