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Exient taps into ‘forever franchises’ for today’s heritage gamers

Exient, the game publisher responsible for bringing the classic gaming title Lemmings to mobile earlier this year, has detailed an intent to tap into the classic video games market with further releases in the coming months. On a mission to become the go-to mobile games publisher for ‘forever franchises,’ Exient …

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Vexed Gaming partners with Cavea.io to “supercharge brand campaigns”

Vexed Gaming has signed a deal to utilise the Cavea.io platform to supercharge its content and data analytics, ensuring what it calls ‘maximum value and transparency’ for its brand and commercial partners. The Manchester-based esports team will now use Cavea’s tools to manage, collect, track and value its content and …

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Esports’ Vexed Gaming partners with The Koyo Store for new collectables range

Vexed Gaming has teamed up with the entertainment merchandise specialist, The Koyo Store, to offer its fan base and supporters a unique range of branded collectables. In addition to traditional merchandise items, such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range …

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Line Friends moves into mobile gaming with Supercell and the Brawl Stars IP

The global character brand, Line Friends, has detailed a global partnership with the mobile game developer Supercell to carry out a raft of collaborations on the Brawl Stars IP. Supercell is a Finland-based company that develops games such as Brawl Stars, Clash Royale and Clash of Clans. Brawl Stars became …

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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing. Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will …

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King Features taps Fanattik for new Cuphead collectable gift ranges

Studio MDHR and King Features Syndicate have tapped the pop culture licensing specialist, Fanattik to launch a range of Cuphead collectable gifts, including coins, coasters, pins and more. In a deal brokered by Allsorts Licensing, King Features’ UK agent, Fanattik will develop an expansive range inspired by the award-winning, five-times …

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The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games. For the first time, fans will be able to buy plush toys …

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Cooldown Ventures launches CineLeague to bring esports to the world’s cinema venues

Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres. The initiative comes from the UK-based Cooldown Ventures who look to unlock the potential that cinema venues have beyond traditional studio content, by presenting esports content in …

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Call of Duty Mobile named second-most downloaded launch in history

Call of Duty Mobile has become the second most downloaded launch in history, knocking the recently launched Mario Kart Tour off its perch on the mobile gaming podium. The mobile version of the first person shooter franchise has amassed 148 million downloads since its launch on September 30 this year, …

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Kappa arrives on the esports scene in style with limited edition Vexed Gaming collection

The sportswear specialist Kappa has well and truly arrived on the esports scene, and is celebrating with the launch of a one-off, limited edition casual wear collection for fans of the UK-based team, Vexed Gaming. Two new shirt designs – one for men and one for women – are now …

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