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LEGO gives closer look at LEGO Super Mario launch as pre-order opens on first sets

A few very eventful weeks after the grand unveiling of the latest collaboration, LEGO’s Super Mario licensed range is now available to pre-order, kicking off with the Adventures with Mario Starter Course. The new LEGO Super Mario product line features an interactive LEGO Mario figure that collects coins in real-life …

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Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …

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Has Nintendo cracked the next big gaming IP amid the Coronavirus pandemic?

Animal Crossing: New Horizons has become the fastest-selling single title on Nintendo’s Switch to date, selling more copies in its first week of sale than the combined launch sales of all previous Animal Crossing games in the franchise. Reports are already coming in that the title is ‘3.5 times bigger …

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Licensing International’s Young Professionals Network 2020 breakfast cancelled over coronavirus outbreak

Licensing International has announced the cancellation of this week’s Young Professionals Network 2020 breakfast event in London due to the escalating coronavirus outbreak and the latest Government advice. The event was due to be held at the Club at the Ivy on Covent Garden this Friday, March 20th, but has …

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Egmont sees record revenue of €1.7bn but warns of challenging year ahead amid coronavirus pandemic

The international media group, Egmont – home of Egmont Publishing and subsidiaries including Norway’s TV 2 and Nordisk Film, has reported a revenue growth of €79 million in its full year 2019 financials, driven by TV, streaming, video gaming, and e-commerce. The media group hit a revenue record of €1.7bn …

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Nintendo helps LEGO reinvent its traditional building system with LEGO Super Mario

The LEGO Group and Nintendo have shed light on the teased partnership that got the rumour mills spinning at the start of this week with the reveal of a new building system that brings Super Mario into the physical LEGO world. Neither a video game nor a traditional LEGO brick-based …

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Cartoon Network partners with Outright Games to develop new Ben 10 video game

Cartoon Network has struck up a partnership with the family entertainment publisher Outright Games to develop and launch a new video game set within the world of Ben 10. Developed by the Philadelphia-based studio PHL Collective, the new video game title will launch on consoles and PC later this year. …

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Dr Seuss Enterprises launches its first AR digital learning app to teach kids the alphabet

Dr. Seuss Enterprises has launched its first augmented reality app for the popular Dr Seuss title, Dr Seuss’ ABC – An Amazing AR Alphabet App. A digital learning-focused app, the launch is the first part in a series of digital educational experiences to surface, all of which will be based …

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The Asmodee Group is opening its games portfolio up to interactive and video game developers

The Asmodee Group, a powerhouse in tabletop gaming and board game entertainment, is looking to bring its portfolio of brands and IPs into the interactive video games and digital games market. In the firm’s latest move, it is opening the floodgates to developers in the video gaming sector, eyeing partnerships …

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Sonic the Hedgehog races to set new video game adaptation record at global Box Office

Paramount and SEGA’s Sonic the Hedgehog movie has set a new record for a video game-big screen adaptation, ringing in a three-day domestic opening of $58 million in the US. The film’s projected four-day gross of $70 million is among the best showings for a Presidents Day long weekend opening. …

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