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Mojang names Merchantwise Licensing its Minecraft licensing agent in Australia and New Zealand

Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the  video game brand, Minecraft. The move will mark the first time Mojang and Microsoft have appointed a local licensing agent for representation in the region. The partnership arrives ahead of two new Minecraft game launches …

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Riot Games to develop League of Legends animated TV series titled Arcane

Riot Games is developing its first television series based on its smash hit video game franchise, League of Legends. The animated series will be titled Arcane and will be produced internally by Riot and animated by the Parisian animation studio, Fortiche Productions. The move has been hailed as a ‘big …

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French footwear brand Palladium launches Destiny collaboration

The video game licensing specialists Bits and Pixels has brokered a new collaboration between the French footwear brand Palladium and the popular action MMO, Destiny. The collaboration celebrates the release of Shadowkeep, Destiny’s new expansion, which sees Guardians returning to the Moon where the adventure takes a more sinister turn. …

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SYBO Games launches Subway Surfers Airtime on Snapchat’s gaming platform, Snap Games

SYBO Games has detailed the launch of Subway Surfers Airtime, the first franchise extension of the popular endless runner mobile game, exclusively on Snapchat’s own gaming platform, Snap Games. Subway Surfers Airtime begins rolling out to Snapchatters around the world today. Designed exclusively for Snap Games, Subway Surfers Airtime is …

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BLE 2019: Activision Blizzard CP marks global growth with major franchise collaborations

Activision Blizzard Consumer Products Group has marked its return to Brand Licensing Europe 2019 with a show of international growth within what it has highlighted as ‘key consumer video game markets’, including the UK, Germany, Spain, France and Italy, as well as China. With each of these key markets capturing …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Retail Monster appoints Tycoon Enterprises as Apex Legends licensing agent in LatAm

The licensing powerhouse Tycoon Enterprises has been appointed by Retail Monster as licensing agent in Latin America for the hit Battle Royale game from Respawn Entertainment, Apex Legends. Published by Electronic Arts and globally represented by Retail Monster, Apex Legends has experienced huge growth over the year, and is regarded …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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