Video Games

British gaming studio Boneloaf taps Toikido for Gang Beasts global master partnership

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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Gaming’s new rules | How Bits + Pixels is changing up the narrative with ‘unpredictability’

Co-founded by the Konami alumni and video gaming and geek culture enthusiasts, Sandra Arcan and Su-Yina Farmer, right around the same time that the video game licensing scene underwent its most recent metamorphosis and really took off in its current form, Bits + Pixels is a specialist agency with a …

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Tinderbox sparks new partnership with Ubisoft for Far Cry and Just Dance gaming franchises

The French video game company, Ubisoft, is partnering with Tinderbox – the digital division of Beanstalk – to represent its top selling gaming franchises, Just Dance and Far Cry for licensing across Europe. Under the new partnership, Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the …

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Women in Games responds to sexual harassment and discrimination lawsuit against Activision Blizzard

The video games publisher Activision Blizzard has found itself at the centre of a crisis, accused of maintaining ‘a frat boy culture’ rife with sexual harassment, and unequal pay and treatment for women within the company. The industry was alerted to the situation when a lawsuit was brought against the …

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London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Indie trainer label Lavair teams with SEGA to launch Mega Drive themed footwear and accessories

The independent trainer label, Lavair has detailed the launch of a limited edition Mega Drive-themed sneaker series developed in partnership with the gaming company, SEGA. The new offering – spanning a four-piece collection – will be available to purchase from July 28th exclusively online at the Lavair website. The range …

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Immersive play | Fanattik on why creativity is running wild in video game licensing

It’s odd to think of the video game licensing sector as one that is still in its relative infancy. There’s a maturity to many of the partnerships that circle the market and its audiences that would suggest the experience and wisdom of one established decades ago, when Pong’s first pixels …

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ITV brings Saturday night game show The Void to Fortnite Creative

ITV has become the first broadcaster to enter the Fortnite Creative as it launches an in-game version of its new entertainment show, The Void, to the video game. Marking a whole new step into the Metaverse for the studio, ITV is recreating the Saturday night game show in Fortnite Creative, …

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Toikido and Dreamtex cosy up for Among Us bedding and homewares

The boutique bedding specialist, Dreamtex Ltd has partnered with Toikido to launch a licensed homewares collection based on the globally popular video gaming franchise, Among Us. Under the partnership, Dreamtex will be launching Among Us themed bedding, blankets, towels, and cushions later this year, all of which will celebrate and …

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Ripping up the rule book | NFTs could just change video gaming forever – but will the big players allow it?

This month, Licensing.biz is taking a look at the video games market to uncover and discuss the latest developments and opportunities in licensing around the world’s largest entertainment sector. Here, and in the first of a series of articles exploring the emerging NFTs sector, we explore the potential for non …

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