Video Games

Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand

Lisle Licensing has detailed a slate of new partners and product launches for the iconic puzzle game Tetris, as the nearly 40 year old brand continues to celebrate an expanding fan-base driven by global consumer success. Kicking off the year like so many of us did, Tetris got straight into …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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Asmodee’s fiction book division Aconyte partners with Ubisoft for Assassin’s Creed novel trilogy

Aconyte, the fiction imprint of the global games group, Asmodee, has partnered with the international video games company Ubisoft to publish a new Assassin’s Creed trilogy of novels, beginning this summer. Set in 16th Century China, the new series will kick off with the title The Ming Storm and will …

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Bullseye scores Nintendo and PlayStation games deal with digital developer Sabec

The video games developer, Sabec, has signed a new partnership with Bulldog Licensing to create a series of digital games for download across the Nintendo Switch and PlayStation, based in the British gameshow, Bullseye. Sabec is considered a leader in its field of developing games for licensed brands and its …

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Zynga and Lucasfilm announce Star Wars: Hunters for Nintendo Switch and mobile

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

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Ubisoft’s Assassin’s Creed swings into location-based entertainment through Osool partnership

WildBrain CPLG has secured a new partnership with Osool Entertainment to develop location-based entertainment attractions for the blockbuster video game franchise, Assassin’s Creed. Brokered by WildBrain CPLG MENA on behalf of Ubisoft, the new deal will see Osool Entertainment create three new Assassin’s Creed indoor attractions in Saudi Arabia, targeting …

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Blizzard toasts 30 years of gaming and geekery in new anniversary merchandise collection

Blizzard is toasting 30 years of gaming and geekery, as well as the launch of the first BlizzConline, with the release of a swathe of new merchandise this month across the Blizzard Gear Store. New 30th Anniversary themed merchandise will lead a roll-out that includes limited edition pins, exclusive puzzles, …

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Gamestream grows its console cloud gaming library with Deep Silver partnership

The B2B cloud gaming company, Gamestream, has secured a new partnership with the video games publisher and developer Deep Silver to add seven of its titles to the company’s expanding console cloud gaming library. Under the deal, IP including Saints Row and Agents of Mayhem will now be available to …

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SPREE Interactive moves to be ‘at the forefront of VR attractions industry’ through licensing

SPREE Interactive, a specialist in commercial VR attractions has signed its first, exclusive licensing partnership with VR Nerds to distribute the world’s first all-in-one mobile VR eSports experience for Tower Tag. Tower Tag is currently the largest VR eSport game in the world, with over one million plays to date. …

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Nintendo taps Disguise Inc for Kirby costumes as global videogame licensing market ‘explodes’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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