Video Games

US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 …

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Gamestream appoints new director of content and licensing

The cloud video game streaming service for B2B industries, Gamestream, has appointed a new director of content and licensing in the shape of Gaëlle de Jong. The appointment has been made as part of the firm’s international expansion plans as it looks to secure best-in-class partnerships in the videogames industry. …

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Game streaming platform Antstream adds retro Star Wars slate in new Disney partnership

The retro games platform, Antstream Arcade has struck up a partnership with Disney to add its portfolio of classic Star Wars titles to the extensive library of fully licensed games. The games slate will be made available on a single platform for the first time and will include the entire …

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ZAG Games and Toya launch first Miraculous game to Roblox platform

ZAG Games, the games division of the independent animation studio ZAG, has partnered with the Israel-based start-up Toya to create its first game for the Roblox platform for the popular franchise, Miraculous – Tales of Ladybug & Cat Noir. Scheduled for release this April, the new Miraculous Ladybug & Cat …

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Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

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Star Wars and Disney reveal new brand identity for all official videogames, Lucasfilm Games

Lucasfilm, Star Wars, and Disney have revealed a new brand identity for the home of all officially licensed Star Wars video games, a legacy that now crosses the decades, with the unveiling of Lucasfilm Games. The new unit isn’t a publisher or development studio, but will be acting as a …

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Blizzard Entertainment taps Erve Europe for Overwatch and World of Warcraft roll-out

Blizzard Entertainment has partnered with Erve Europe to bring its two giant gaming franchises, Overwatch and World of Warcraft to its gaming portfolio. Under the new deal, Erve will serve the European market with an onslaught of Overwatch and World of Warcraft products, including t-shirts, sweatshirts, pyjamas, shorts, socks, hoodies, …

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UK video game retailer GAME launches limited edition fragrances Eau De Plumber and FPS

The UK’s largest high street retailer of video games, GAME, has moved in on the fragrances market with the special launch of a limited edition line of luxury perfume: Eau De Plumber and FPS (First Person Scent). The two unisex fragrances will be available exclusively at GAME.co.uk in time for …

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BlackMilk Clothing readies to launch Cyberpunk 2077 capsule collection as game lands this month

BlackMilk Clothing is marking the release of what has been tipped to be the video game of the decade, with the launch of its own Cyberpunk 2077 capsule collection. The launch of the Night-City-inspired clothing range will take place in tandem with the game’s release on December 11th. The eight …

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Merchantwise Licensing lines up Xbox merchandise partnership with Australian retailer EB Games

The Australian and New Zealand licensing agent, Merchantwise Licensing, has brokered a new partnership between Microsoft’s Xbox and the Australian retailer, EB Games that will see the in-store launch of a new collection of Xbox branded merchandise. Under the new partnership, all EB Games stores across Australia will feature an …

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