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Rovio and Topgolf Entertainment launch Angry Birds into select venues

Eagle, Birdie, the rarely scored Albatross, whatever term you’d like to use, Rovio Entertainment is looking to go the distance in a new partnership with Topgolf Entertainment Group to bring the Angry Birds franchise to select Topgolf venues this autumn. The partnership marks a new first for both the Angry …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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Fortnite takes on Apple and Google as the gaming sensation is removed from app stores

Video gaming phenomenon, Fortnite has been removed from both Apple and Google’s app stores after the game’s publisher Epic Games introduced a new method of making in-game purchases that avoid the tech giants’ own payment platforms. Launched on Thursday this week, the games developer issued an update that meant players …

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From page to stage and the digital age: Beast Quest’s journey from print to mobile and video gaming

Beast Quest is a global publishing sensation that to date has sold more than 20 million books since its first publication in the UK some 12 years ago. In just over a decade, the book franchise has released over 150 titles in over 30 languages and transitioned itself from print …

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Rovio taps IMG as worldwide licensing agent for Angry Birds

Rovio Entertainment has tapped IMG as its worldwide consumer products licensing agent for the popular Angry Birds franchise. The new deal will give Rovio a ‘one-stop shop’ global partner to develop a consumer products programme that spans all of the Angry Birds’ franchise’s content and platforms. The first Angry Birds …

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Intellivision lines up Mattel and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Pokemon a Go: How The Pokemon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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WWE unveils World of Tanks mashup for PlayStation and Xbox

WWE is leaping into the ring with Wargaming’s World of Tanks video game with the launch of its Update 5.0 – Season One SummerSlam, that will see a new collection of Superstar Collector Tanks land within the game, each inspired by WWE Superstars including The Undertaker, Becky Lynch, Stone Cold …

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Video game industry pioneer Intellivision lands licensing deals with Major League Baseball and Evel Knievel

Recognised by many as the pioneers of the video game industry, Intellivision Entertainment LLC has detailed a raft of new licensing agreements with a focus on sports-themed games that include Major League Baseball, Evel Knievel, and the American Cornhole League. The new slate of partnerships now bring a portfolio of …

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LEGO and Nintendo unveil the LEGO NES building kit

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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