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Sportswear brand Kappa enters Esports arena with Vexed Gaming clothing deal

Vexed Gaming has signed a strategic partnership with Kappa Sportswear to provide tournament and casual wear to one of the UK’s leading Esports organisations. The term ‘kappa’ may be known in the gaming world as a slang term to define a sarcastic statement, but Kappa is one of the most …

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Ubisoft taps in WWE Superstars for Brawlhalla Epic Crossover event

WWE Superstars Dwayne ‘The Rock’ Johnson, John Cena, Raw Women’s Champion Becky Lynch, and Xavier Woods will join Ubisoft’s hit title Brawlhalla as Epic Crossovers in a special SummerSlam in-game event launching this week. Brawlhalla is a free-to-play platform fighting game that brings players to the fight for glory in …

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Just Funky’s Borderlands 3 merch will ‘change the way consumers interact with pop culture products’

The lifestyle company, Just Funky, has only just gone and signed a deal with Gearbox Software to create a suite of merchandise around the launch of Borderlands 3. The rang will coincide with the new title’s release this September 13 as it hits PC, Xbox One, and PlayStation 4. Consumers …

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Konami’s Yu-Gi-Oh! powers into collectables and gifting with Fanattik

Konami Cross Media has tapped the pop culture specialists Fanattik to develop a unique line of Yu-Gi-Oh! gifts and collectables for the European market. For almost 20 years, the popular Anime brand has been entertaining and engaging young audiences globally, outside of Asia, through its TV series with over 850 …

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Jazwares unveils world’s first Fortnite RC vehicle at San Diego Comic Con

Jazwares has unveiled the world’s first Fortnite remote control vehicle to fans of the hit video game franchise – and its subsequent toy line – at this year’s San Diego Comic Con. Until now, Jazwares’ toy range had consisted of a cast of six-inch action figures and a piñata llama. …

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San Diego Comic Con: Collabsco joins Atari founder and Hollywood elite for Future of Gaming panel

While San Diego Comic Con has become somewhat of a Mecca for the pop culture scene’s population explosion in recent years, it’s more than just the SDCC exclusive merchandise that this four day film festival is offering the fans. San Diego Comic Con is also quickly becoming a hot bed …

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343 Industries taps Wicked Cool Toys as global toy partner for Halo Infinite

Wicked Cool Toys has been named the global toy partner for the next chapter of the popular Halo video gaming franchise, as its developers 343 Industries prepares to launch Halo Infinite. The new game will debut Christmas 2020, and is already being tipped for success both in the digital and …

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BBC Studios, Oculus and Maze Theory launch feature-length Doctor Who VR game to Comic-Con goers

BBC Studios has partnered with Oculus to bring a new cinematic, feature-length Doctor Who VR videogame to San Diego Comic-Con. The game has been produced by the developers, Maze Theory. Fans attending the event will be the first in the US to play DoctorWho: The Edge of Time at the …

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Funko lands its own mobile game with Universal Games

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

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Cult hit video game Cuphead lands its own Netflix animated series

Cuphead, the vintage-styled video game made notorious for its compelling difficulty, has been building its pop cult following for the past couple of year through a growing licensing programme. It’s now just landed its first animated series. The all-animated series will arrive courtesy of a partnership between Netflix and King …

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