Video Games

The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.

The new free-to-play title delivers first person action in a Call of Duty mobile game, featuring the game’s characters, weapons, maps and modes to the platform.

A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…

Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.

The fast paced trailer – and we mean fast – provides a five second look at the game’s characters, now animated in mobile gaming form while drawing on the heritage of the 80s trading card game.

Two former EA and Warner creatives have joined to work on existing and new games for the Hasbro-owned digital developer.

The toy company has partnered with Epic Games to develop a new Fortnite branded collection that will feature true to game figures, Domez, loot boxes, play sets, environments, game-replica weapons and tools, plush vehicles and more.

Licensing.biz chats to the man that was there from the beginning, LIMA UK's Kelvyn Gardner about the evolution of video games in licensing.

Mega Man: Fully Charged will land on Cartoon Network in the US with ten episodes available via the Cartoon Network app and a number of TV providers’ VOD and on-demand platforms from this August.

In a new partnership with King Features and Studio MDHR, the pop culture specialist and toy maker will launch a line of construction sets based on the look and game play of the award-winning video game.