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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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Cartoon Network among first partners for Apple’s new gaming platform Apple Arcade

Cartoon Network, Bandai Namco, and Ubisoft’s Rayman franchise are among the first studios to sign up with exclusive new gaming titles for the initial sweep of 100 exclusive titles to hit Apple’s upcoming gaming platform, Apple Arcade. this week, the tech giant’s CEO Tim Cook has confirmed the launch date …

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Redbubble launches Fan Art campaign with Gearbox and 2K for Borderlands 3 release

Fan art specialist, Redbubble Group, is entering into a triple-threat partnership with Gearbox Software, and the publisher 2K to launch a Borderlands fan art programme, celebrating the launch of the hotly-anticipated Borderlands 3. As part of the partnership, Gearbox and 2K will enable Redbubble Group’s user base of over one …

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The Koyo Store expands operations within the Esports space

Entertainment and games merchandising specialist, The Koyo Store has expanded its operations within the Esports space, with the launch of a dedicated bespoke physical pin badge and achievement coin service. Having launched last year, the company has already enjoyed a good deal of success with its ranges of licensed pin …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Indie video game Baldi’s Basics gets its own toy line with PhatMojo

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics. Inspired itself by …

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Numskull’s new Tubbz collectables will ‘provide something for all kinds of fans’

The pop culture and video game licensing specialist, Numskull has expanded on its plans for its new range of toy collectables, Tubbz, indicating that the series – comprising toy rubber ducks adorned in popular licensed character get-up – will have something for all manner of fandom when the line hits …

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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Jumanji lands its own video game in latest incarnation for the popular license

Outright Games, the team of publishers behind video games based on Hotel Transylvania, PAW Patrol and Adventure Time, has revealed a first look at the upcoming Jumanji title. Yes, a video game based on a film in which players are sucked into a video game which in itself is a …

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Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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