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BLE 2019: Activision Blizzard CP marks global growth with major franchise collaborations

Activision Blizzard Consumer Products Group has marked its return to Brand Licensing Europe 2019 with a show of international growth within what it has highlighted as ‘key consumer video game markets’, including the UK, Germany, Spain, France and Italy, as well as China. With each of these key markets capturing …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Retail Monster appoints Tycoon Enterprises as Apex Legends licensing agent in LatAm

The licensing powerhouse Tycoon Enterprises has been appointed by Retail Monster as licensing agent in Latin America for the hit Battle Royale game from Respawn Entertainment, Apex Legends. Published by Electronic Arts and globally represented by Retail Monster, Apex Legends has experienced huge growth over the year, and is regarded …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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Cartoon Network among first partners for Apple’s new gaming platform Apple Arcade

Cartoon Network, Bandai Namco, and Ubisoft’s Rayman franchise are among the first studios to sign up with exclusive new gaming titles for the initial sweep of 100 exclusive titles to hit Apple’s upcoming gaming platform, Apple Arcade. this week, the tech giant’s CEO Tim Cook has confirmed the launch date …

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Redbubble launches Fan Art campaign with Gearbox and 2K for Borderlands 3 release

Fan art specialist, Redbubble Group, is entering into a triple-threat partnership with Gearbox Software, and the publisher 2K to launch a Borderlands fan art programme, celebrating the launch of the hotly-anticipated Borderlands 3. As part of the partnership, Gearbox and 2K will enable Redbubble Group’s user base of over one …

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The Koyo Store expands operations within the Esports space

Entertainment and games merchandising specialist, The Koyo Store has expanded its operations within the Esports space, with the launch of a dedicated bespoke physical pin badge and achievement coin service. Having launched last year, the company has already enjoyed a good deal of success with its ranges of licensed pin …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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