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Crossy Road strides into licensing with Black Mint Licensing

The global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent its key brands Crossy Road and Piffle on the international market. Crossy Road has enjoyed over 200 million downloads since its launch, and generated over $10 million in the first three months of …

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Bethesda selects Fanattik as gifts and collectables partner for gaming roster

The pop culture specialist, Fanattik has signed a new gifts and collectables licensing agreement with Bethesda Softworks, the publisher of videogame franchises such as The Elder Scrolls, Fallout, Dishonoured, DOOM, Quake and Wolfenstein. Under the new deal, Fanattik will not only create gift product surrounding new game releases such as …

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Hachette details next phase of Fortnite publishing programme

Hachette has detailed the next phase of its global publishing programme for books, based on the hit video game title, Fortnite. The title – created by Epic Games – continues to go from strength to strength, now with over 250 million registered players across the globe, and over 80 million …

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Fanattik taps CentreSoft for video game collectables and gift distribution

The UK based gift company and pop culture specialists, Fanattik has tapped CentreSoft as it UK distributor for its video game collectables and gifts ranges. The deal arrives as Fanattik picks up new licenses from Bethesda, including Fallout and Elder Scrolls. CentreSoft is recognised as a leading UK name in …

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The Sushi Shop delivers Tetris-inspired cuisine for brand’s 35th anniversary

Signalling one of the most mouth-watering deals in video game licensing, specialists in Japanese cuisine, The Sushi Shop has entered into an exclusive and limited-edition collaboration with the iconic video game brand, Tetris to deliver collector edition sushi boxes and chopsticks. Featuring shapes and colours of the retro game’s iconic …

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Daedalic Entertainment to develop The Lord of the Rings – Gollum video game

Daedalic Entertainment has secured a partnership with Middle-earth Enterprises to develop and publish The Lord of the Rings – Gollum, an action-adventure title for PC and console. The new title will be the first video game born out of the new fellowship forged between Daedalic Entertainment and Middle-earth Enterprises, a …

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The Koyo Store secures EMEA rights for Capcom’s Street Fighter

Entertainment merchandise specialist, The Koyo Store has secured the EMEA rights to create officially-licensed Street Fighter collectable pin badges and coins. The Capcom beat ‘em up franchise is the latest property to join The Koyo Store’s burgeoning collectables line-up, which also includes partnerships with Ubisoft, (Rainbow Six Siege), Wargaming (World …

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Google’s video game move with Stadia “creates huge opportunity for licensing”

Google’s new move into video gaming is not only opening the entertainment to a whole new audience, but creating a huge opportunity for the licensing industry, Bits and Pixels’ co-director, Su-Yina Farmer has told Licensing.biz. The joint founder of the video game licensing specialist has suggested that by heightening the …

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