Video Games

Launch of Netflix show inspires raft of deals for Cuphead

Global gaming phenomenon Cuphead is building on its successful international presence with new products and partners tied to Netflix’s The Cuphead Show!, which debuted on February 18. Since launch, The Cuphead Show! has made the Top 10 Kids list in over 90 countries. Studio MDHR’s eight-time platinum-selling video game Cuphead has been a global …

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Noblechairs debuts Elden Ring gaming chair

Bandai Namco Europe and noblechairs have teamed up to launch the official Elden Ring gaming chair. The chair is available now for pre-order in EMEA and America. Co-developed by FromSoftware and Bandai Namco Entertainment, Elden Ring was voted “most anticipated game of 2022″ and launched globally on 25 February. Set in …

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Tilting Point to launch M&M’S Adventure mobile game

Free-to-play games publisher Tilting Point has partnered with developer Gear Inc. and Mars Retail Group to create M&M’S Adventure, a fast-paced puzzle gravity blast game starring the beloved M&M’S characters. M&M’S Adventure will launch on Apple iOS and Android mobile devices in spring 2022 and is available now for pre-registration on …

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VR game ‘Peaky Blinders: The King’s Ransom’ to launch in 2022

Digital entertainment studio Maze Theory and global distributor and content creator Banijay have announced the launch of the first virtual reality game inspired by BAFTA-winning drama Peaky Blinders in 2022. The deal was made in collaboration with Peaky Blinders’ official brand and series owner and series producer, Caryn Mandabach Productions. Peaky Blinders …

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BGFG launches AgencyGMR to service tech and gamer brands

Tech, gaming and esports digital publisher By Gamers For Gamers (BGFG) is this month launching a full-service digital agency. AgencyGMR will provide creative, content and strategic services for brands in the tech, gaming and hardware industries, with plans to move into the wider consumer electronics market. As an official TikTok partner, …

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Popeye and Angry Birds Friends unite in support of ocean conservation

Popeye the Sailorman and video game developer Rovio Entertainment have announced a partnership for a new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organisation The SeaCleaners. Running from January 31 to February 6, the tournament contains 24 Popeye-themed levels of competition alongside in-game ocean conservation …

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Novel Entertainment partners with P2 Games for Horrid Henry’s Krazy Karts

Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its internationally renowned Horrid Henry brand. Targeting kids aged 6+ and families, ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch worldwide from Friday 21 January. Based on …

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StoryToys launches LEGO DUPLO MARVEL mobile app

StoryToys (a subsidiary of Team17 Group plc), the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO MARVEL, a mobile app for preschoolers. With over one million pre-orders globally, the app is now available from the App Store and Google Play. In LEGO DUPLO MARVEL even the youngest …

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Minecraft supports Great Ormond Street Hospital with virtual winter wonderland

The world’s largest winter festival has opened its virtual doors to the public to experience Christmas festivities – all in a Minecraft world. Covering an area with a representative size of over 155,000 square metres or 38 acres, the virtual wonderland is four times the size of the biggest real-world …

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Azerion welcomes Teletubbies into the Habbo and Hotel Hideaway metaverses

Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022. Under a new partnership with WildBrain, owner of the Teletubbies and a global leader in kids’ and …

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