The impact of Games Workshop's new licensing strategy has seen revenue rocket from £2 million to £10 million in the last five years. That's the equivalent of $155 million at retail. Licensing.biz explores the history, success and future of this British-born brand.
Read More »Hasbro to launch Fortnite Monopoly and Nerf blasters this autumn
The Nerf Fortnite blasters will immerse fans into the player-versus-player action of the game, letting them play out the Battle Royale in real world settings with blasters and accessories emulating those seen on screen.
Read More »Tetris taps IMG for Asian market to become ‘the greatest video game brand of all time’
In celebration of the 35th anniversary of the Tetris brand taking place next year, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer electronics, home decor, furniture and more.
Read More »Catch up TV: How do you break the curse of television IP video games?
The Endemol Shine owned game developer, Good Catch is seeing some big successes with television IP video games, so where so many have stumbled, what are its secrets to success in this notoriously tricky sector?
Read More »A Fortnite costume and dress up range is on its way from Rubie’s Masquerade
The deal - brokered by the licensing agent IMG - will see Rubie’s add a new line up of Fortnite branded costumes, masks and accessories to its IP portfolio.
Read More »The Pokémon Company unveils Lavender Town inspired clothing and accessories
Lavender Town is an iconic location within the Pokémon universe and the collection is tapping into the back to school market.
Read More »Animoca Brands acquires Peanuts, Goosebumps and Garfield mobile game developer, Pixowl
Pixowl is an independent mobile game company headquartered in San Francisco, with development studios in Buenos Aires in Argentina. It is focused on developing and publishing world builder games, of which its largest is The Sandbox.
Read More »“Esports is huge, ESL is huge and Tinderbox is looking forward to a future within it”
Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
Read More »Transformers and Spiderman producer joins Bandai Namco’s Galaga Chronicles series
The classic arcade game is being brought to the small screen in an animated series headed up by ShadowMedia.
Read More »HBO releases new Game of Thrones mobile and PC game with Reigns studio Neria
Reigns: Game of Thrones casts the player as a king or queen trying to avoid rebellions, wars, assassination or supernatural interference to stay on the throne for as long as possible.
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