Video Games

After 40 years of video games, its time for retail to take note of games licensing. Brand director of Brand Licensing Europe, Anna Knight gives us the lowdown on gaming's presence at this year's BLE show.

A new study conducted by Barclays Corporate Banking has revealed that female fans of the entertainment medium will account for almost a third of spend on videogames and accessories this year.

Few game heroes demand the instant recognition of the Master Chief and with robust portfolio of licensees, this brand is going from strength to strength. Here, we sat down with 343 Industries' John Friend to find out what the future holds for Halo.

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

As Call of Duty prepares to return to its Second World War roots, we sat down with Ashley Maidy, VP of licensing and partnerships at Activision to find out what this title will bring to the licensing space.

Set to launch in September, a range of bags and a soft toy will hit shelves.

‘Empowering youth through passion for sport is an important aspect of our partnership with the Real Madrid Foundation.’

After catapulting onto the mobile gaming scene in 2009, Angry Birds has turned Rovio into an international juggernaut in gaming. We sat down with SVP of brand licensing at the firm, Simo Hämäläinen to find out what Rovio has in the pipeline.

The new game will feature a fast-paced take on the classic 3D fighting experience of the video game series, taking around 45 to 60 seconds to play.

With two highly anticipated games on the horizon and a hit animated series well under way, it's a way past cool time to be a member of the SEGA team. Jason Rice, director of brand licensing at SEGA Europe sits down to tell us about the Blue Blur's packed line-up.