Video Games

Blizzard toasts 30 years of gaming and geekery in new anniversary merchandise collection

Blizzard is toasting 30 years of gaming and geekery, as well as the launch of the first BlizzConline, with the release of a swathe of new merchandise this month across the Blizzard Gear Store. New 30th Anniversary themed merchandise will lead a roll-out that includes limited edition pins, exclusive puzzles, …

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Gamestream grows its console cloud gaming library with Deep Silver partnership

The B2B cloud gaming company, Gamestream, has secured a new partnership with the video games publisher and developer Deep Silver to add seven of its titles to the company’s expanding console cloud gaming library. Under the deal, IP including Saints Row and Agents of Mayhem will now be available to …

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SPREE Interactive moves to be ‘at the forefront of VR attractions industry’ through licensing

SPREE Interactive, a specialist in commercial VR attractions has signed its first, exclusive licensing partnership with VR Nerds to distribute the world’s first all-in-one mobile VR eSports experience for Tower Tag. Tower Tag is currently the largest VR eSport game in the world, with over one million plays to date. …

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Nintendo taps Disguise Inc for Kirby costumes as global videogame licensing market ‘explodes’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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Erve Europe teams with Psyonix to launch Rocket League apparel collection

Erve Europe has partnered with the video game developer, Psyonix to create an extensive collection of Rocket League apparel in a deal brokered by the licensing agency, IMG. The new Rocket League-branded line will include t-shirts, sweatshirts, hoodies, jackets, nightwear, socks, accessories, and more. It will all feature designs inspired …

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British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items. A creator of Japanese-inspired headwear, Tokyo Time …

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Activision taps Merchantwise Licensing to grow consumer products reach across Australia and New Zealand

Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand. As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn …

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Shaun the Sheep joins Atari’s RollerCoaster Tycoon Touch in new Aardman partnership

The cast of Shaun the Sheep are entering the world of theme park management thanks to a new partnership between the UK’s award-winning animation studio, Aardman, and the hit games developer, Atari. Under the new partnership, characters from the popular stop-animated series, Shaun the Sheep will now enter the universe …

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Zavvi partners footwear brand Akedo to launch Borderlands 3 and Assassin’s Creed trainers

The UK online retailer, Zavvi has teamed up with the footwear brand Akedo to launch a new limited edition gaming collection celebrating two of the biggest gaming franchises in the world, Borderlands 3 and Assassin’s Creed. The new collection will consist of two high-top trainer designs featuring numerous motifs from …

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US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 …

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