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Kappa arrives on the esports scene in style with limited edition Vexed Gaming collection

The sportswear specialist Kappa has well and truly arrived on the esports scene, and is celebrating with the launch of a one-off, limited edition casual wear collection for fans of the UK-based team, Vexed Gaming. Two new shirt designs – one for men and one for women – are now …

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YouTube channel FGTeeV’s toy line to land in UK thanks to Jazwares

Jazwares has signed as the UK distributor for a new line of toys based on the popular YouTube channel, FGTeeV, landing at toy specialists this November before rolling out to mass market in January 2020. Developed by Bonkers Toys, the FGTeeV toy line is inspired by the YouTube channel of …

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Sanrio partners with MomentSQ for Aggretsuko mobile game series

Sanrio has partnered with the game platform MomentSQ to bring its popular heavy-metal loving anime character, Aggretsuko Retsuko to mobile devices. The new interactive story game launches on iOS today, with future release planned for Android devices, Amazon, Stream, and Nintendo Switch. The game is a ‘player-driven narrative experience’ in …

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GB Eye lands Epic Games partnership to launch Fortnite posters and wall art

GB Eye has landed a new partnership with Epic Games to develop a range of Fortnite posters and wall art. The new branded collection will also feature badges and framed art, as well as new wall decor. “We are so excited to be working with such an iconic, ground-breaking license, …

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Mojang names Merchantwise Licensing its Minecraft licensing agent in Australia and New Zealand

Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the  video game brand, Minecraft. The move will mark the first time Mojang and Microsoft have appointed a local licensing agent for representation in the region. The partnership arrives ahead of two new Minecraft game launches …

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Riot Games to develop League of Legends animated TV series titled Arcane

Riot Games is developing its first television series based on its smash hit video game franchise, League of Legends. The animated series will be titled Arcane and will be produced internally by Riot and animated by the Parisian animation studio, Fortiche Productions. The move has been hailed as a ‘big …

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French footwear brand Palladium launches Destiny collaboration

The video game licensing specialists Bits and Pixels has brokered a new collaboration between the French footwear brand Palladium and the popular action MMO, Destiny. The collaboration celebrates the release of Shadowkeep, Destiny’s new expansion, which sees Guardians returning to the Moon where the adventure takes a more sinister turn. …

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SYBO Games launches Subway Surfers Airtime on Snapchat’s gaming platform, Snap Games

SYBO Games has detailed the launch of Subway Surfers Airtime, the first franchise extension of the popular endless runner mobile game, exclusively on Snapchat’s own gaming platform, Snap Games. Subway Surfers Airtime begins rolling out to Snapchatters around the world today. Designed exclusively for Snap Games, Subway Surfers Airtime is …

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BLE 2019: Activision Blizzard CP marks global growth with major franchise collaborations

Activision Blizzard Consumer Products Group has marked its return to Brand Licensing Europe 2019 with a show of international growth within what it has highlighted as ‘key consumer video game markets’, including the UK, Germany, Spain, France and Italy, as well as China. With each of these key markets capturing …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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