Video Games

King Features builds global licensing slate for hit video game IP, Cuphead

King Features Syndicate has detailed a ‘robust international expansion’ for its hit gaming property, Cuphead, with activity encompassing new agents and licensing deals on a global scale for the brand. The raft of new signings will see Cuphead grow its domestic and international presence with products across apparel, accessories, novelties, …

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Asmodee’s Aconyte Books secures multi-year deal with Ubisoft to develop Assassin’s Creed novel series

Asmodee Entertainment’s fiction publishing imprint, Aconyte, has secured a multi-year agreement with Ubisoft to create a series of new novels set within the worlds of the game giant’s Assassin’s Creed franchise. The deal builds on a previous agreement that saw Aconyte names publishing partner for Ubisoft titles Watch Dogs and …

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Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands. The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, …

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Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more. Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout …

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WildBrain CPLG signs popular mobile gaming IP Brawl Stars in latest Line Friends deal

WildBrain CPLG has secured a multi-territory representation deal for the popular online mobile game, Brawl Stars, with the brand’s global rights holder, Line Friends. The deal marks an existing partnership between the two that covers the Line Friends characters brands, Brown & Friends and BT21. WildBrain CPLG will now represent …

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Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack. Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all …

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Nintendo and AR game developer Niantic partner again on a Pikmin mobile game

Nintendo and Niantic, the creators of hugely popular mobile game Pokémon Go, are partnering to produce a mobile game featuring another Nintendo IP, Pikmin. This is the just the first of a series of apps the two companies intend to create, and will take advantage of Niantic’s real-world AR technology. …

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UK consumer games market hits a record value of £7bn in 2020

Consumers spent a record amount in the UK video games market in 2020, with the sector valued at £7bn for the year – according to Ukie’s 2020 Consumer Market Valuation. The result marks a 29.9 per cent increase on 2019, and over £1bn higher than 2018’s previous record total of …

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Pizza Hut partners with Bandai Namco for AR PAC-MAN campaign

Pizza Hut has partnered with Bandai Namco’s PAC-MAN for a special campaign that brings the iconic video game character to life through augmented reality when customers scan the printed PAC-MAN game printed directly on their pizza box packaging. The initiative is the first part of a wider campaign at Pizza …

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Sonic the Hedgehog to join TOMY’s Club Mocchi-Mocchi plush line up

The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …

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