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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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BBC Studios to launch feature length Doctor Who VR videogame

BBC Studios is celebrating a landmark year of digital Doctor Who entertainment with a new cinematic, feature length Doctor Who VR videogame, scheduled to land this September. Published by PlayStack and developed by Maze Theory, Doctor Who: The Edge Of Time will transport fans into a world of aliens, mystery …

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Space Invaders – The Board Game: “Videogames are part of our cultural heritage”

Video game brands are now simply a part of our cultural heritage, is the message to come from 612 Entertainment, the company behind a project to bring the iconic arcade game, Space Invaders to the board gaming market. The firm’s president Robert Colman has outlined his mission to expand the …

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Ravensburger and Blues Clothing signs up with The Tetris Company

Ravensburger is to launch a range of new puzzles themed on the iconic video game Tetris across the UK and Ireland this autumn, following a new licensing agreement with the popular Tetris brand. It’s just part of a sweep of recent partner signings for the Tetris brand, marking its 35th …

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Formula One takes ‘underserved’ gaming up a gear

Formula One has taken its until now ‘underserved’ mobile gaming potential up a gear, with the launch of the new F1 Manager mobile gaming app across iOS and Android devices. The game is the result of a new partnership between the globally revered motorsport franchise and the mobile game developer …

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EA is eyeing mobile move for Apex Legends as it ramps up Fortnite face-off

Videogame publisher Electronic Arts is preparing to face-off with the likes of Fortnite and PUBG with the promise that its own hit battle royale title, Apex Legends will soon finds its way into China and on mobile devices. According to EA, the game is “easily the fastest-growing franchise we’ve ever …

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Life is Strange lands timeless merch line with Hot Topic

Hot Topic has launched a new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix. Hot Topic will carry an exclusive collection of Life …

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SEGA and Paramount confirm Sonic the Hedgehog redesign after fan outrage

SEGA and Paramount are giving the fans what they want, by going back to the drawing board to redesign their live-action redesign of Sonic the Hedgehog. Reaction wasn’t quite what either the video game company or film studio was expecting when the pair unveiled the first Sonic the Hedgehog movie …

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SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

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